Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'

[ Engadget | 2013-10-02 00:00:00 UTC ]

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'Mad Men' ad exec launches new campaign to win buyer for townhouse

Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York

[ Crains New York | 2024-06-12 17:29:24 UTC ]
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A Samurai Comes of Age in This Graphic Novel

What's the most unique setting for a coming-of-age graphic novel that you've read? Continue reading at Book Riot

[ Book Riot | 2024-06-12 11:30:00 UTC ]
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Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday

[ Digiday | 2024-06-12 04:01:00 UTC ]
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See You At The Library, Brave Books’s Storytime, Back in 2024

Brave Books is bringing its right-wing See You at the Library Storytime events to public libraries again in August. Now is the time to prepare. Continue reading at Book Riot

[ Book Riot | 2024-06-10 15:54:09 UTC ]
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ALA 2024: ‘That Librarian’ Fights Back: PW Talks with Amanda Jones

The author of ‘That Librarian: The Fight Against Book Banning in America’ discusses her fight for the freedom to read and her debut memoir. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-10 04:00:00 UTC ]
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Rights Edition Interview: Agent Urpu Strellman, Back to Publishing

With Helsinki Literary Agency selling up to 150 books yearly, its former CEO, Urpu Strellman, heads for her publishing roots at Art House. The post Rights Edition Interview: Agent Urpu Strellman, Back to Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-07 17:49:17 UTC ]
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WWDC 2024: What we expect to come out of Apple's Keynote, and how to watch

It'll soon be Apple's turn to talk about its next major operating system updates, giving developers a chance to get their apps ready ahead of a broad rollout this fall. The company's Worldwide Developers Conference is right around the corner. Apple is sure to reveal some of the main features of... Continue reading at Engadget

[ Engadget | 2024-06-06 19:04:01 UTC ]
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New HUNGER GAMES Book Is Coming

Top book news stories include a new installment in the Hunger Games universe, Costco scaling back book sales, and more highbrow-raising layoffs in publishing. Continue reading at Book Riot

[ Book Riot | 2024-06-06 16:34:34 UTC ]
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It’s Time We Added Full Credit Pages to Books

The perks were few and far between when I was an editorial assistant in book publishing in the early aughts. Mostly I did the job for the books and the proximity to authors and the occasional access to free leftover sandwiches from some lunchtime meeting or other (I was also lucky to do this... Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-06 08:55:08 UTC ]
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Major Publishers Sue Google Over Ads for Pirated Ebooks

Elsevier, Cengage Learning, Macmillan Learning, and McGraw Hill charge that Google has 'caused immeasurable harm' by advertising pirated content. The post Major Publishers Sue Google Over Ads for Pirated Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
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Reese’s YA Book Club is Back

See the new pick, find your summer reading mood, get the deets on James Patterson's latest literary eruption, and more. Continue reading at Book Riot

[ Book Riot | 2024-05-29 18:13:29 UTC ]
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Reese’s YA Book Club Is Back

Reese Witherspoon, with the help of her two teen nieces, announces the return of her popular YA Book Club picks. Here's the first title. Continue reading at Book Riot

[ Book Riot | 2024-05-29 12:31:32 UTC ]
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95% of Digital Media Emissions Come From Supply Chain Partners

How and where ads are placed has a huge impact on carbon emissions for digital media companies, a new report from carbon intelligence firm Cedara shows. The report, released today and shared exclusively with ADWEEK, uses data from Cedara clients to map the environmental... Continue reading at AdWeek

[ AdWeek | 2024-05-29 10:00:00 UTC ]
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The Morning After: AI-generated emoji could soon come to the iPhone

Bloomberg’s Mark Gurman reports that AI-generated emojis may be one of the new features Apple shows off at WWDC next month. If the current emoji library weren’t overwhelming enough (let alone my increasingly growing sticker collection both on Messages and WhatsApp), Gurman writes that the... Continue reading at Engadget

[ Engadget | 2024-05-27 11:15:26 UTC ]
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Former Louisiana Library Trustees Sue to Get Positions Back

Amid an ongoing battle over book banning, the ousted board members are suing St. Tammany Parish claiming they are victims of a “smear campaign that vilified them, and sought and achieved their ouster.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business

Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday

[ Digiday | 2024-05-21 04:01:00 UTC ]
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Amazon's Kindle Scribe dips back to an all-time low, plus the rest of this week's best tech deals

Apple and Google recently held events to showcase new products and services. From a deals perspective, that means some older iPads are hitting new low prices — we even spotted a few modest $30 and $50 discounts on brand new iPad Air and iPad Pro models. Google's latest smartphone, the Pixel 8a,... Continue reading at Engadget

[ Engadget | 2024-05-17 16:39:00 UTC ]
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Google’s accessibility app Lookout can use your phone’s camera to find and recognize objects

Google has updated some of its accessibility apps to add capabilities that will make them easier to use for people who need them. It has rolled out a new version of the Lookout app, which can read text and even lengthy documents out loud for people with low vision or blindness. The app can also... Continue reading at Engadget

[ Engadget | 2024-05-16 16:00:07 UTC ]
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