Facebook’s Audience Network puts native ads everywhere (and publishers are on-board)

Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it easier for publishers […] The post Facebook’s Audience Network puts native ads everywhere (and publishers are on-board) appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-02-18 00:00:00 UTC ]
News tagged with: #post facebook #single platform

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Has Social Media Made Search-Driven Publishing Irrelevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at AdWeek

[ AdWeek | 2012-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #necessarily viewed #selling point #horizon media #founders left #team monitors #fans react #specific characters #smart strategy

Self-published author society prepares to launch

A non-profit body representing the interests of self-published authors will launch this spring... Continue reading at The Bookseller

[ The Bookseller | 2012-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published authors

AA Publishing scoops Dan Kieran

AA Publishing is continuing to acquire narrative travel titles, buying up The Idle Traveller by... Continue reading at The Bookseller

[ The Bookseller | 2012-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #aa publishing #idle traveller

Apple’s iBooks Author app attracts publishers

Independent publishers have welcomed the launch of Apple’s iBooks Author self-publishing... Continue reading at The Bookseller

[ The Bookseller | 2012-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers

Ig Publishing Marks a Decade

Founded in 2002 by the husband and wife team of Robert Lasner and Elizabeth Clementson, Brooklyn independent Ig Publishing is celebrating its 10th anniversary against all the odds. The house debuted with For Fuck’s Sake, a novel by Lasner, which did so well at the time, Lassner said, “We both... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #10th anniversary

App Development Strategies for Small to Medium-Sized Publishers

Keeping pace with the dramatic changes on the smartphone and tablet front is no small feat for any publisher, but doing so presents a particular challenge for smaller companies without a safety net of funds for experimentation with platforms that are at once in their infancy and yet increasingly... Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small feat #medium-sized publishers #keeping pace #safety net

Roche new chairman of LBF advisory board

Former Borders c.e.o David Roche has been named as the new non-executive chairman of the London... Continue reading at The Bookseller

[ The Bookseller | 2012-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david roche #non-executive chairman

Milbank appointed Octopus publishing director

Octopus has appointed Richard Milbank, previously non-fiction publishing director at Atlantic... Continue reading at The Bookseller

[ The Bookseller | 2012-01-25 00:00:00 UTC ]
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33Across Acquires Publishing Data Gold Mine Tynt

Facebook may be the biggest social network on the planet, but social ad targeting firm 33Across says it now has the distinction of managing the world’s largest social and interest graph. The company was set to announce today that it has acquired San Francisco-based publishing sharing tool Tynt,... Continue reading at AdWeek

[ AdWeek | 2012-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming months #senior analyst #forrester research

Round joins HC as associate publisher

Cornerstone marketing director Claire Round will leave the company to join HarperCollins as the... Continue reading at The Bookseller

[ The Bookseller | 2012-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #associate publisher #join harpercollins

Roth-Ey made 4th Estate/HarperPress publisher

HarperCollins group digital director David Roth-Ey has been appointed executive publisher of 4th... Continue reading at The Bookseller

[ The Bookseller | 2012-01-24 00:00:00 UTC ]
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'Agile' publishing at Digital Book World

Publishers may be falling out of love with apps, but they need to fall in love with their... Continue reading at The Bookseller

[ The Bookseller | 2012-01-24 00:00:00 UTC ]
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Polar Mobile Raises $6 Million For HTML5-Based Publishing Platform, MediaEverywhere

Polar Mobile, a digital media platform provider that builds apps for some of the biggest media companies, today announced it has secured an additional $6 million in funding. The new round, led by growth equity firm Georgian Partners, joins more than ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #today announced

US Online Ad Spending to Top Print by $5.7 Billion in 2012

U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content creators

Washington Post Invites Readers To Subscribe To Staff On Facebook

Today, Mark S. Luckie — the founder of 10,000 Words, and now full-time social media guy at WaPo – invited readers to subscribe to its staff on Facebook. He wrote: Looking to connect with Washington Post reporters and writers on F ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-20 00:00:00 UTC ]
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Ammo Books: Publishing in Small, Medium, and Large

For an indie publisher to launch its first line with a $300 art book takes guts and vision, but that’s what Ammo Books’ founders Paul Norton and Steve Crist did in 2006 when they published 3,000 copies of Gonzo by Hunter S. Thompson and sold out in less than a year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
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31 Percent of Delivered Digital Ads Not Seen By Consumers

In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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vjoon’s Alliance with Adobe® in Tablet Publishing Pays Off for Customers

vjoon®, a leading provider of cross-media publishing platforms and a global Adobe Digital Publishing Suite (DPS) reseller, announces that vjoon customers such as Condé Nast, National Geographic, Reader’s Digest, Red Bull, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading provider #national geographic #red bull