Facebook is rolling out its Canadian political ad registry today with a low-tech twist — a bid to prevent people based outside of Canada from running ads in the upcoming federal election. Continue reading at 'CBC'
[ CBC | 2019-06-10 08:00:00 UTC ]
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Amazon is dropping the price of its Kindle e-reader to $114 as it faces increasing competition from Apple, Barnes & Noble and other tablets. The new price point represents a $25 price cut on the Wi-Fi version, but it comes with one major trade-off: ads. The e-reader will be sold by Amazon,... Continue reading at AllThingsD
[ AllThingsD | 2011-04-12 00:00:00 UTC ]
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Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publishers Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011s first quarter, compared to 2010s first quarter. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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The Publishers Information Bureau (PIB) reported overall growth for magazine ad sales for 2011s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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The Custom Content Council and ContentWise 11th annual content industry study, Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2011, reported $12.5 billion spent in the custom content industry. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Mon, 28/03/2011 - 09:29 Waterstones is to roll out new teen sections to around 100 of its stores from April, following a pilot in four stores that began last summer. While figures were not available, Waterstones said it was very pleased with... Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 22/03/2011 - 15:36 Spending on printed books in the UK slumped for a third consecutive week to a new 2011 low, with this week's number one the lowest-selling top title for more than seven years. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 14:47 Adult hardback fiction books have been added to the basket of goods that the government uses to calculate the cost of living in the UK. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times
[ The New York Times | 2011-02-28 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Wed, 23/02/2011 - 15:33 A High Court challenge is being launched over library closures in Gloucestershire and Somerset, in what is believed to be the first case of its kind. A challenge to the coalition government's "vague" Big Society concept,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 15/02/2011 - 09:43 Most publishers are neglecting the marketing role provided by bricks and mortar bookshops, said the head of Quarto as it unveiled its annual results. Chairman and c.e.o. Laurence Orbach said he was "pleased" with the... Continue reading at The Bookseller
[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
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Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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By Tim Conneally, Betanews Wednesday, Web retailer Amazon launched its Kindle Singles line of literature designed specifically for consumption on e-readers. The works, priced between $1.00 and $3.00, include original works of prose, essays and theses, and the the first TEDBooks.Last October,... Continue reading at Betanews
[ Betanews | 2011-01-27 00:00:00 UTC ]
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