Social logins remain an easy way for brands and publishers to get people to register to use their sites and apps in order to collect more information about those people -- who opt-in to share that information -- and do things like customize the articles or products they're shown.Not surprisingly, Facebook remains the most popular platform that people use when logging in to brands' and publishers' sites and apps. The social network closed 2015 with 62% of the social logins tracked by Gigya, a company that provides tools for brands and publishers to let people log into their sites and apps using their Facebook, Google, Twitter, Yahoo or other accounts. Google followed Facebook with a 24% share of the market, trailed by Twitter at 7% and Yahoo at 4%.To get a view into the social login scene, Gigya processed 58 million social logins across 700 brands and publishers' properties during the fourth quarter of 2015. And before delving into each company's respective share of the social login scene, it's worth looking at how often each of the four platforms is offered as a social login option. Again, not surprisingly, Facebook and Google are offered as options nearly 100% of the time. Twitter and Yahoo aren't. Twitter is offered 72% of the time and Yahoo 35% of the time. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-29 00:00:00 UTC ]
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A day after Apple stirred up online publishers with its digital subscription plan, Google announced a service that aims to be more publisher-friendly. Continue reading at The New York Times
[ The New York Times | 2011-02-17 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 04/02/2011 - 09:01 Publishers are being warned to check their Google Books data online as thousands of titles have been mistakenly attributed to publisher BPR. Independent UK publisher Childrens Story Publishers spotted the mistake after its... Continue reading at The Bookseller
[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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By Tim Conneally, Betanews At a special event in Mountain View, California Wednesday, search leader Google gave the first in-depth look at "Honeycomb," the tablet-specific version of the Android operating system. This is the biggest overhaul the platform has gotten since it debuted in 2008. The... Continue reading at Betanews
[ Betanews | 2011-02-03 00:00:00 UTC ]
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Ten years ago, as the prospect of monetizing Web sites started becoming a reality for publishers, different departments butted heads over prime real estate: editorial wanted it for content; sales wanted it for advertising; marketing wanted it for promotion. Today, as the emphasis shifts away... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-20 00:00:00 UTC ]
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