Social logins remain an easy way for brands and publishers to get people to register to use their sites and apps in order to collect more information about those people -- who opt-in to share that information -- and do things like customize the articles or products they're shown.Not surprisingly, Facebook remains the most popular platform that people use when logging in to brands' and publishers' sites and apps. The social network closed 2015 with 62% of the social logins tracked by Gigya, a company that provides tools for brands and publishers to let people log into their sites and apps using their Facebook, Google, Twitter, Yahoo or other accounts. Google followed Facebook with a 24% share of the market, trailed by Twitter at 7% and Yahoo at 4%.To get a view into the social login scene, Gigya processed 58 million social logins across 700 brands and publishers' properties during the fourth quarter of 2015. And before delving into each company's respective share of the social login scene, it's worth looking at how often each of the four platforms is offered as a social login option. Again, not surprisingly, Facebook and Google are offered as options nearly 100% of the time. Twitter and Yahoo aren't. Twitter is offered 72% of the time and Yahoo 35% of the time. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-29 00:00:00 UTC ]
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Google's eBooks electronic bookstore now contains about 3 million free titles, up from 2 million when it was launched in December. Continue reading at PC World
[ PC World | 2011-05-23 00:00:00 UTC ]
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PW has a new Facebook page at www.facebook.com/pubweekly. We hope you'll come check us out over there, "like" us, and join the publishing business conversation in the interactive space that is Facebook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-19 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Wed, 18/05/2011 - 14:46 Google is to partner with the Telegraph Ways with Words Literature Festival, as it celebrates its 20th year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 16/05/2011 - 15:20 Only 20% of American Booksellers Association (ABA) members have signed up to the Google E-books programme, the head of the ABA has said. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 16/05/2011 - 15:20 Only 20% of American Booksellers Association (ABA) members have signed up to the Google E-books programme, the head of the ABA has said. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Perhaps youve probably heard: Facebook and Google are at war, and Facebooks not afraid to play dirty. Thursdays revelation that the social networking site hired PR firm Burston-Marsteller to plant a negative story about Googles privacy settings raises a number of questions. Like, Who at... Continue reading at AdWeek
[ AdWeek | 2011-05-13 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 11/05/2011 - 08:11 French publishers Albin Michel, Flammarion and Gallimard are suing Google for having scanned 9,797 books without prior permission for its Google Book Search programme, a publishing source told The Bookseller. Lawyers for... Continue reading at The Bookseller
[ The Bookseller | 2011-05-11 00:00:00 UTC ]
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The Publishers Weekly, Digital Book World WEBcast on the Google Book Settlement rejection is set for tomorrow at 1 p.m. Skott Klebe, chief architect at Copyright Clearance Center joins panelists Pamela Samuelson, professor at the Berkeley Law School & School of Information; and Jame... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-09 00:00:00 UTC ]
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In a statement released yesterday, Demand Media reaffirms the financial outlook for fiscal year 2011 given on February 22, despite the Google algorithm change which took place in late February. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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Theres no question that social media is becoming an increasingly important source of traffic for Web publishers, from articles and videos being shared among friends on Facebook to users following individual reporters on Twitter. But it turns out that social media referrals may be worth less to... Continue reading at AdWeek
[ AdWeek | 2011-04-15 00:00:00 UTC ]
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Until recently, reading a book had resisted technological advances, but like everything else, this has started to evolve and now we are embracing technology. Books are now more easily available in electronic format and sharing your opinion about a title print or ebook is more popular. So... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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When it was introduced in 2008, the Google Book Settlement was hailed by its creators as historic. Now, it is history. On March 22, after more than two years of contentious debate, Judge Denny Chin rejected the controversial proposal on copyright and antitrust grounds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-28 00:00:00 UTC ]
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Google may seek help from Congress as it tries to salvage a book publishing settlement that was rejected by a federal judge. Continue reading at The New York Times
[ The New York Times | 2011-03-24 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 22/03/2011 - 19:52 A New York judge has ruled that the revised Google Book Settlement is not "fair, adequate, and reasonable" and has denied final approval. Judge Denny Chin has instead told the parties to redraft the settlement as an "opt-in"... Continue reading at The Bookseller
[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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Google took a slap at Microsoft on Tuesday, saying the software giant's patent lawsuit against bookseller Barnes & Noble's Android-based e-reader stifles... Continue reading at PC World
[ PC World | 2011-03-22 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 10/03/2011 - 09:04 Social media expert and author Jon Reed has urged independent publishers to join social networking sites, identifying them as a way of "levelling the playing field". read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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Popular Science has been at the front of the pack in terms of early adoption since the start of the apps race. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Googles algorithmic changes (which the search giant claims will effect 11.8 percent of queries) take aim at what it says are low-quality sitessites which are low-value add for users, copy content from other web sites or sites that are just not very useful. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Wed, 09/03/2011 - 08:39 John Murray has acquired a title by the c.e.o. of Google after a seven-publisher auction. M.d. Roland Phillips acquired UK and Commonwealth rights in a "major" deal to Empire of the Mind: The Dawn of the Techno-Political Age.... Continue reading at The Bookseller
[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 02/03/2011 - 08:44 HMV Group has "substantially" backed a social networking site called aNobii, which aims to help readers find buy and share books. The website, www.anobii.com, has existed since 2006 but was bought recently by internet... Continue reading at The Bookseller
[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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