Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek will be following along every step, from submissions to finalists to winners in June, when the ad world readies for the Cannes Lions International Festival of Creativity. Facebook's awards offer a look at the evolution of social media advertising, which has given brands new ways to show off creativity, and new technology and data to drive campaigns. Last year's winners included brands like Wendy's and Newcastle Brown Ale, and creative agencies like Saatchi & Saatchi, 72andSunny, BBDO, DDB and Leo Burnett. "They look for brilliant, inspired work that changes the way the industry approaches content publishing and sets the bar at new heights," Facebook said on its website requesting entrants. The judges on Facebook's Creative Council include industry leaders such as David Droga, founder of Droga5. Submissions are due by April 1, and there will be an awards party set for June 24 in Cannes. Advertisers can enter six categories (Instagram submissions are only allowed in one of them). Facebook says campaigns are judged on their artistry as well as their ability to gain social traction, which is determined by data such as the number of Likes and shares. Here's a look at the... Continue reading at 'AdWeek'
[ AdWeek | 2015-02-04 00:00:00 UTC ]
Oceano, one of the largest Spanish-language publishers, has finally launched a line of ebook titles out of its Mexico subsidiary aimed at Latin America. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-08 00:00:00 UTC ]
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Santillana is a textbook and general-interest publishing group in Spain and Latin America with an international presence in 22 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Planeta is the leading Spanish language publishing group in Spain and Latin America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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The move to acquire Santillana Ediciones Generales, according to PRH, will "significantly" increase its presence in Spain and Latin America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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The movie will be based on the memoir by journalist Kim Barker, a darkly comic look at reporting in the Middle East. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-22 00:00:00 UTC ]
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The print book business in Latin America remains dominant, but digital is rising. Are there lessons to be learned from the music business? Several Argentine music pros weigh in. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-15 00:00:00 UTC ]
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Matt Cowdery, Hachette's representative in the GCC, reflects on several publishing issues impacting the region including importation certificates, the Arab Spring and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-08 00:00:00 UTC ]
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Some 150 publishers - from the U.K. and Europe, from the U.S. and Latin America and of course from across the Arab world - gathered at Sharjah's Chamber of Commerce this week for the two-day professional program that preceded the 32nd Sharjah International Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-05 00:00:00 UTC ]
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What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough.Over the past year, McCann Melbourne has quietly been seeding a new word across the world-"phubbing." It's a term... Continue reading at Advertising Age
[ Advertising Age | 2013-10-07 00:00:00 UTC ]
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In our increasingly global society, books that compare and illuminate the worlds’ faiths can prove useful tools in fostering tolerance and cooperation. Today, with events in the Middle East still at center stage, understanding Islam in the context of other faiths dominates the field. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
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Lucas Lyndes of Peruvian digital publisher Ox and Pigeon argues ebooks offer a solution to cross-border distribution and translation problems in Latin America. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-29 00:00:00 UTC ]
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Lawrence Osborne's 'The Wet and the Dry' is a paean to drinking, a travelogue unfolding largely through the Islamic states of the Middle East and a memoir of sorts."He who makes a beast of himself," Samuel Johnson famously observed, "gets rid of the pain of being a man." His subject is, of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-27 00:00:00 UTC ]
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In an interview, Javier Sepúlveda Hales of Ebooks Patagonia describes how his digital-only publishing company in Chile competes in Latin America and globally. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-24 00:00:00 UTC ]
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As one of Latin America’s major communication groups, Grupo Abril provides information, education and entertainment to most public segments and integrates with many forms of media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Amsterdam will take on the role of city of honor at the upcoming Buenos Aires Book Fair and strengthen the relationship between Latin America and Holland. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-19 00:00:00 UTC ]
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Foreign Affairs will cover topics like crises in the Middle East, arms treaties and international law--and now they're writing about Game of Thrones. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-29 00:00:00 UTC ]
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From April 23-25 the BAIBF offers exclusive programming for publishing professionals, including a seminar on change management, honors for Latin America's top 50 publishing pros, and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-19 00:00:00 UTC ]
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Evidence is growing that a lack of skilled, knowledgable literary agents may be hindering the translation and publishing of books from developing markets in Asia and Latin America. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-15 00:00:00 UTC ]
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Spain’s financial crisis and slump in book sales has led Spanish-language publishers to focus on Latin America, with agents bypassing Spain to sell rights directly in the region. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
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Argentine publisher Adriana Hidalgo has won this year’s Publishing Merit Award at the Guadalajara International Book Fair, in recognition as Latin America’s most widely distributed independent publisher. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
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