Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek will be following along every step, from submissions to finalists to winners in June, when the ad world readies for the Cannes Lions International Festival of Creativity. Facebook's awards offer a look at the evolution of social media advertising, which has given brands new ways to show off creativity, and new technology and data to drive campaigns. Last year's winners included brands like Wendy's and Newcastle Brown Ale, and creative agencies like Saatchi & Saatchi, 72andSunny, BBDO, DDB and Leo Burnett. "They look for brilliant, inspired work that changes the way the industry approaches content publishing and sets the bar at new heights," Facebook said on its website requesting entrants. The judges on Facebook's Creative Council include industry leaders such as David Droga, founder of Droga5. Submissions are due by April 1, and there will be an awards party set for June 24 in Cannes. Advertisers can enter six categories (Instagram submissions are only allowed in one of them). Facebook says campaigns are judged on their artistry as well as their ability to gain social traction, which is determined by data such as the number of Likes and shares. Here's a look at the... Continue reading at 'AdWeek'
[ AdWeek | 2015-02-04 00:00:00 UTC ]
A new report from German ebook distribution platform quantifies the anticipated growth of digital publishing across Latin America. The post Latin American Digital Markets to Rise 10-15% by 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-23 00:00:00 UTC ]
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In the Rights Center of the LBF, literary agents are reporting deals swirling around Latin America, China, and Harper Lee's Go Set a Watchman. The post In London, Lit Agents See Action Around LatAm, China, Harper Lee appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-15 00:00:00 UTC ]
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Mike Abbott is leaving Penguin Random House as a result of the publisher's international sales team restructure. Abbott has been in the Random House UK international team for 11 years, working first as group sales and marketing director for Europe, and later as group sales and marketing... Continue reading at The Bookseller
[ The Bookseller | 2015-02-12 00:00:00 UTC ]
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Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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Paul Khauli, managing director of Levant Group distributors, has died. Khauli passed away in Beirut on Friday 16th January, following a heart attack, aged 67. His funeral was held in Beirut last week (19th). Bill Kennedy of Avicenna Partnership, which offers sales and marketing... Continue reading at The Bookseller
[ The Bookseller | 2015-01-27 00:00:00 UTC ]
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A quintet of editors from Argentina and Mexico discuss the boom and future of independent publishing in Latin America. The post How Alliances Bolster Latin American Indie Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-26 00:00:00 UTC ]
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Pearson plans to invest £33m in education initiatives in the world's emerging markets. The education publisher has revealed it will invest £33m ($50m) in the Pearson Affordable Learning Fund to provide education to low-income learners around the world. Continue reading at The Bookseller
[ The Bookseller | 2015-01-21 00:00:00 UTC ]
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In an effort to defy difficulties at home, Argentine e-bookseller BajaLibros is aiming to sell ebooks throughout Latin America as well as the United States. The post Argentina’s BajaLibros Aims to Sell Ebooks to All of America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-12 00:00:00 UTC ]
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Global Spanish-language ebook retailers are racing to capture Latin American readers and bolster ebook sales before Amazon makes a big push into the region. The post Global Ebook Retailers Race to Beat Amazon into Latin America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-12 00:00:00 UTC ]
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HarperCollins is selling English-language atlases to schools in the Middle East which do not show Israel, it has been reported. The Catholic newspaper The Tablet said Collins Middle East Atlases show Jordan and Syria extending to the Mediterranean, and mark the position of the West Bank, but do... Continue reading at The Bookseller
[ The Bookseller | 2015-01-01 00:00:00 UTC ]
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Latin America is a dynamic book publishing region. Read our top articles from 2014 about publishing in Brazil, Mexico, Argentina and other Latin American countries. The post Top 12 Articles on Publishing in Latin America of 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-17 00:00:00 UTC ]
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Japan's 90-branch Kinokuniya book chain "would love to come to Europe if the opportunity arises", Hiroshi Sogo, m.d. of the company's e-commerce arm AsianBasis Corporation, told delegates at the Publishers Association's International Conference in London yesterday (11th December). Sogo was... Continue reading at The Bookseller
[ The Bookseller | 2014-12-13 00:00:00 UTC ]
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The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews
[ Betanews | 2014-11-25 00:00:00 UTC ]
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Rob Bell and Kristen Bell reflect on the meaning of marriage; Gerard Russell explains little-understood religious dynamics in the Middle East. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
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Jason Bartholomew reports on international rights markets for Hachette books. Germany is a stalwart, southern Europe suffers and emerging markets are rising. The post Hachette UK Sees Flux in Global Rights Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-05 00:00:00 UTC ]
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The music, film and TV industries have all undergone radical transformations over the last fifteen years. In contrast, the publishing industry is only now feeling the full force of technological change. Ebooks and ereaders are changing consumers' reading habits and throwing up serious questions... Continue reading at Betanews
[ Betanews | 2014-11-03 00:00:00 UTC ]
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Bertelsmann has continued its rapid education expansion with a direct investment in iNurture Education Solutions, a provider of higher education services in India. Shobhna Mohn, executive vice president of emerging markets at Bertelsmann, said the investment addressed two of the company's... Continue reading at The Bookseller
[ The Bookseller | 2014-10-31 00:00:00 UTC ]
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EducaTablet has launched a digital-content ecosystem where Latin American students can access textbooks from major publishers, in Spanish and English, online and off. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-26 00:00:00 UTC ]
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The Islamic Book Exhibition serves as a forum for dialogue on some of the hottest topics affecting the Middle East and Islam, all through the medium of books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-15 00:00:00 UTC ]
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Oceano, one of the largest Spanish-language publishers, has finally launched a line of ebook titles out of its Mexico subsidiary aimed at Latin America. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-08 00:00:00 UTC ]
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