Facebook News debuts with 'free money' for publishers

Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an event in New York City today to unveil Facebook News. Publishers have been working with Facebook for months to launch the news service, including The Washington Post, The Wall Street Journal, BuzzFeed, CNN, Fox News, Bloomberg News, Meredith Corp., Condé Nast, Hearst and others. Facebook’s news initiative is the latest in a long line of products that have been tested by the social network to improve media fortunes on the platform. Over the years, Facebook has built fast-loading Instant Articles; a “suggested videos” tab, which highlighted videos from prominent publishing partners; and Watch, the YouTube video rival. Facebook has proved frustrating for many media companies, despite all the products. Publishers have been critical of Facebook, Google, Apple and others for making billions of dollars from services that thrive on their content without sharing much of the spoils. Here’s what we know about Facebook’s latest news product: Why now? Look no further than  Zuckerberg’s interrogation on Capitol Hill this week to figure out why Facebook is searching for goodwill anywhere it can get it. The hearing was ostensibly about Libra, a cryptocurrency passion-project from Facebook... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-25 10:00:00 UTC ]
News tagged with: #extensively covered #dark side #measure audiences #wide range #driving forces #machine learning #hearst

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[ Editor & Publisher | 2015-05-15 00:00:00 UTC ]
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Facebook signs deal to directly publish news stories

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[ Stuff | 2015-05-14 00:00:00 UTC ]
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Facebook Begins Testing Instant Articles From News Publishers

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[ Editor & Publisher | 2015-05-13 00:00:00 UTC ]
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What Does Facebook’s New Tool for Fighting Fake News Mean for Real Publishers?

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[ Editor & Publisher | 2015-01-22 00:00:00 UTC ]
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Like This if You Like Pandas! Facebook Says Publishers Shouldn't Fret About News Feed Changes.

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News Corp. Says Publishing Unit Lost Money

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James Murdoch resigns from news publisher News Corp's board

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Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

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[ Digiday | 2018-05-25 00:00:00 UTC ]
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Facebook to End News Feed Experiment in 6 Countries That Magnified Fake News

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[ The New York Times | 2018-03-02 00:00:00 UTC ]
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As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive

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