Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an event in New York City today to unveil Facebook News. Publishers have been working with Facebook for months to launch the news service, including The Washington Post, The Wall Street Journal, BuzzFeed, CNN, Fox News, Bloomberg News, Meredith Corp., Condé Nast, Hearst and others. Facebook’s news initiative is the latest in a long line of products that have been tested by the social network to improve media fortunes on the platform. Over the years, Facebook has built fast-loading Instant Articles; a “suggested videos” tab, which highlighted videos from prominent publishing partners; and Watch, the YouTube video rival. Facebook has proved frustrating for many media companies, despite all the products. Publishers have been critical of Facebook, Google, Apple and others for making billions of dollars from services that thrive on their content without sharing much of the spoils. Here’s what we know about Facebook’s latest news product: Why now? Look no further than Zuckerberg’s interrogation on Capitol Hill this week to figure out why Facebook is searching for goodwill anywhere it can get it. The hearing was ostensibly about Libra, a cryptocurrency passion-project from Facebook... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-25 10:00:00 UTC ]
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2021-10-08 08:50:51 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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Air traffic is picking back up after dropping dramatically amid the COVID-19 pandemic, and more people need to get from an airport to where they're going. To make things a little easier for airline passengers, Uber is rolling out a bunch of tools centered around airport rides.The Uber Reserve... Continue reading at Engadget
[ Engadget | 2021-10-06 13:54:52 UTC ]
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When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
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The lawmakers seek a wide range of information not only on the publishers’ digital library practices, but also on the economics of the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-23 04:00:00 UTC ]
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The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-03 04:01:00 UTC ]
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On Tuesday, Dina Fernandez, a Cuban YouTuber who goes by the name Dina Stars, was doing an interview on Todo Es Mentira, a Spanish TV show, at her home in Havana. She heard a knock on the door. Stars told Marta Flich, the show’s host, that state security officials were outside. As she went to... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-16 12:30:19 UTC ]
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Since January, when Marty Baron announced his retirement as editor of the Washington Post, the media beat has hummed with speculation about his replacement: Would it be an internal candidate? Or one of a bevy of editors from the New York Times? Or Ben Smith? So it was impressive yesterday when... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-12 12:21:00 UTC ]
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Marie Claire U.S. had been part of Hearst since 1994 in a joint venture with French company Marie Claire Album. Continue reading at The New York Times
[ The New York Times | 2021-05-11 17:35:20 UTC ]
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This is only the second time that these Hearst titles have been leveraged together for a joint program and sponsorship opportunity at this scale. The post Hearst is packaging its design titles together for a new educational franchise appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-05-05 04:01:00 UTC ]
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Viking has bagged Dirty Laundry, a “page-turning tale of the dark side of suburbia” from debut writer Disha Bose, in a six-figure pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2021-05-01 22:46:37 UTC ]
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On Wednesday, Kim Godwin, an executive at CBS News, was named as the next president of ABC News, a rival network. She will replace James Goldston, and be the first Black woman to run a broadcast TV news division. As word of Godwin’s move went around, we also learned that Susan Zirinsky, her boss... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-04-16 12:27:30 UTC ]
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In a major restructuring, CBS is combining the journalistic and businesses resources of CBS News and the CBS Television Stations, and tapping a pair of executives from outside the company to jointly run it. Days after reports swirled that Susan Zirinsky would be stepping down as the CBS News... Continue reading at AdWeek
[ AdWeek | 2021-04-15 21:01:57 UTC ]
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The outdoor media owner beat 4 Sales, Hearst Solutions, News UK and Reach Solutions to claim the coveted prize. Continue reading at Media Week
[ Media Week | 2021-04-14 15:33:07 UTC ]
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Organizations today face a major threat in terms of cybersecurity, from malicious URLs to credential reuse, and having robust security systems can make all the difference. With Machine Learning for Cybersecurity Cookbook you'll learn how to use Python libraries such as TensorFlow and... Continue reading at Betanews
[ Betanews | 2021-04-01 11:33:09 UTC ]
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Chicago-based Centro Inc., a maker of advertising software, is acquiring a San Mateo-based predictive advertising technology company. Centro announced Wednesday that it is acquiring QuanticMind Inc. Its software uses artificial intelligence and machine learning to analyze data and provide... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-02-24 22:49:15 UTC ]
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Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
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ON THE EVENING of February 4, 1974, Patty Hearst, the granddaughter of the newspaper tycoon William Randolph Hearst, was kidnapped from her apartment in Berkeley. The men and women who stormed her home and beat up her fiancé were part of the Symbionese Liberation Army, a group which Hearst would... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2021-02-09 16:00:37 UTC ]
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Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week
[ Media Week | 2021-01-14 13:39:31 UTC ]
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