If you're wondering about that leading "Afraid Of?" headlineright off the bat New York Mag seems to be suggesting something unflattering about the Post, right?well, here's a sample summary of Carmon's piece via Twitter:(Adam Penenberg is director of New York University's American Journalism Online master's program.)March Madness by the numbers: Social video analytics service Tubular, which tracks videos across the major platforms, tells Ad Age that one publisher is dominating March Madness right now in terms of views. Bleacher Report has three out of five of the most-viewed NCAA-related videos across Facebook, Instagram and Twitter since the start of all the madness: Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-02 00:00:00 UTC ]
MTV is rolling out three new short-form video series on its international Snapchat Discover channel this fall. It has six more in development and plans to bring more of that production in-house (two initial series, “Show Us Ur Phone” and “MTV Threads,” were made with outside production... Continue reading at Digiday
[ Digiday | 2016-10-04 00:00:00 UTC ]
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Typically it's tougher for paywalled publishers to capitalize on the additional scale the likes of third-party platforms like Facebook can offer. But the Financial Times is "experimenting in earnest" with new ways to unlock the reach potential of the major platforms, but without undermining its... Continue reading at Digiday
[ Digiday | 2016-03-07 00:00:00 UTC ]
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The frenzy to distribute digital content across social platforms has given rise to a tangle of measurement questions for publishers and their advertisers. It's impossible for publishers to get a real-time, competitive read on their content because they're at the mercy of the platforms to report... Continue reading at Digiday
[ Digiday | 2016-01-27 00:00:00 UTC ]
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Shareablee, a social marketing company that specializes in data, today released its brand rankings for the companies that created the best engagement via Facebook, Twitter and Instagram during the third quarter. It's filled with sports players like the NFL, NBA, MLB and Bleacher Report, as well... Continue reading at AdWeek
[ AdWeek | 2015-10-24 00:00:00 UTC ]
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That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has... Continue reading at Advertising Age
[ Advertising Age | 2015-08-20 00:00:00 UTC ]
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The bestselling young adult author wrote her first published novel on a BlackBerry while commuting. Now she has a fan base ardent enough to complain about the way she ended one bookLauren Oliver, a bestselling young adult writer whose latest book, Vanishing Girls, was published in the US last... Continue reading at The Guardian
[ The Guardian | 2015-03-19 00:00:00 UTC ]
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While other publishers are trying to maximize their Facebook referrals, the site for sports fans goes for a diversified approach. The post How Bleacher Report is Facebook-proofing its traffic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-11 00:00:00 UTC ]
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As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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At a gala awards ceremony at New York University's Kimmel Center on Wednesday, the Independent Book Publishers Association named the Gold winners for the 2014 Benjamin Franklin Awards, which recognize “excellence in book editorial and design.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
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Can we exploit the fact that life is unpredictable, chaotic, full of shocks and disasters? Trader-turned-scholar Nassim Nicholas Taleb is based at the Polytechnic Institute of New York University and the University of Oxford. His latest book is Antifragile: How To Live in a World We Don't... Continue reading at Slate
[ Slate | 2012-12-02 00:00:00 UTC ]
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