Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand interests—and of course make messages more relevant. Left unsaid, however, is that the latest step advances the broader goal of online ad dominance, which could lead to a Facebook business that rivals Google. “They could start advertising off Facebook with an ad network that has better targeting,” one ad tech executive said. Facebook will start using Web behavior—say, a user researching smartphones—and incorporate that data into the equation that determines what ad shows in the News Feed. The next logical step is to use that behavior to serve ads to any publisher's site outside the social network, marketing experts said. Facebook already has expanded the reach of its ad business with its mobile audience network, which lets select app publishers sell space to Facebook advertisers. A more robust Facebook ad network on mobile and desktop to challenge Google’s AdWords has long been anticipated, however. “They still have a ways to go, but if they want to target ads beyond Facebook properties, they need Web behavior like Google,” a digital agency insider said. Advertisers still see search as the closest point between a consumer and a checkout line. However, the new Web tracking gives Facebook... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-16 00:00:00 UTC ]
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Sarah Frier traces the company’s cultural impact along with its business history. Continue reading at The Washington Post
[ The Washington Post | 2020-04-30 15:32:33 UTC ]
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National Writing Day is launching a bank of online writing resources for students, as part of a campaign to encourage them to write during lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 22:46:41 UTC ]
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Here's how to join a book club online, some etiquette tips to follow, and some examples of online book clubs meeting right now. Continue reading at Book Riot
[ Book Riot | 2020-04-28 10:35:48 UTC ]
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Anthony Horowitz has announced he will share the writing process of his new Diamond Brothers book, Where Seagulls Dare, with children online. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 05:13:10 UTC ]
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The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships... Continue reading at AdWeek
[ AdWeek | 2020-04-27 19:15:41 UTC ]
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Having taken a major stake in the UK-based Quarto Group, Florence's Giunti Editore is 'doing everything possible' to give workers a safe return. The post Coronavirus Worklife: Italy’s Third Publisher, Giunti, Begins Gradual Reopening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-27 13:24:01 UTC ]
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Hodder Education is offering students nearly £1m worth of online learning resources, following the closure of schools owing to coronavirus. Continue reading at The Bookseller
[ The Bookseller | 2020-04-24 09:40:04 UTC ]
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Cambridge University Press has partnered with online library Perlego to offer students access to digital textbooks. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 23:04:36 UTC ]
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Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Sharjah's 2019 World Book Capital concludes in a live stream from the UAE, after announcing grants from its new Access Sharjah incubator. The post Sharjah World Book Capital Holds a Closing Ceremony Online appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-22 13:51:20 UTC ]
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The Authors' Club has launched new digital initiative LitFest Online in response to the cancellation of festivals and bookshop events. Continue reading at The Bookseller
[ The Bookseller | 2020-04-22 02:33:41 UTC ]
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Under-represented writers' platform Untitled is launching an online journal of pieces on the pandemic after its first salon of 2020 was cancelled due to the lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 17:23:31 UTC ]
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Here’s some news to mix up your quarantine-driven online shopping life: the MoMA Design Store has just released a selection of rare books from its archive, and they’re now on sale at its website. The books include seminal texts like a first edition of William Eggleston’s Guide by John Szarkowski... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-20 20:00:04 UTC ]
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Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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On April 23, the Georgian Publishers and Booksellers Association expects to stream a busy World Book and Copyright Day program. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Uniting Our Forces’ n Tbilisi, the Georgian Publishers and Booksellers Association chair Gvantsa Jobava has... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-14 04:30:28 UTC ]
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The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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Over the cool beats of a rapper's rhythm, Wes Tank is inspiring his YouTube followers with a new twist on children's book classics. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-04-09 17:56:13 UTC ]
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Over the cool beats of a rapper's rhythm, Wes Tank is inspiring his YouTube followers with a new twist on children's book classics. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-04-09 17:56:13 UTC ]
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Over the cool beats of a rapper's rhythm, Wes Tank is inspiring his YouTube followers with a new twist on children's book classics. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-04-09 17:56:13 UTC ]
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