Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand interests—and of course make messages more relevant. Left unsaid, however, is that the latest step advances the broader goal of online ad dominance, which could lead to a Facebook business that rivals Google. “They could start advertising off Facebook with an ad network that has better targeting,” one ad tech executive said. Facebook will start using Web behavior—say, a user researching smartphones—and incorporate that data into the equation that determines what ad shows in the News Feed. The next logical step is to use that behavior to serve ads to any publisher's site outside the social network, marketing experts said. Facebook already has expanded the reach of its ad business with its mobile audience network, which lets select app publishers sell space to Facebook advertisers. A more robust Facebook ad network on mobile and desktop to challenge Google’s AdWords has long been anticipated, however. “They still have a ways to go, but if they want to target ads beyond Facebook properties, they need Web behavior like Google,” a digital agency insider said. Advertisers still see search as the closest point between a consumer and a checkout line. However, the new Web tracking gives Facebook... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-16 00:00:00 UTC ]
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If your local bookstore is all sold out of its books on anti-racism, good. Finally. Backorder them for yourself. But in the meantime, the audiobook version of Ibram X. Kendi’s Stamped from the Beginning: The Definitive History of Racist Ideas in America, which won the 2016 National Book Award... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-04 14:34:08 UTC ]
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The audiobook of STAMPED FROM THE BEGINNING by Ibram X. Kendi is currently available for free on Spotify. Continue reading at Book Riot
[ Book Riot | 2020-06-04 12:58:03 UTC ]
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ReedPop moved BookExpo and BookCon online last week when it was forced to cancel the in-person events because of the pandemic. The most popular attraction was BookConline's Sunday session, which generated nearly 240,000 views. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-04 04:00:00 UTC ]
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Children's author and illustrator Rob Biddulph has broken the Guinness world record for largest online art class, in collaboration with Entrepreneur First and Art World Records. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 13:43:13 UTC ]
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Yesterday—as protests sparked by the killing of George Floyd, a Black man in Minneapolis, continued across the US—things that President Trump said caused trouble again, and drove the news again. First, Trump laid into governors on a conference call that quickly leaked to the press; he called... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-06-02 12:08:10 UTC ]
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Check out these bookish tools that you can incorporate into your life to keep up to date on the book world and stay focused on your reading. Continue reading at Book Riot
[ Book Riot | 2020-06-01 10:34:41 UTC ]
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Jojo Moyes has written a story featuring the heroine of her bestselling novel Me Before You, Lou Clark, and exploring how the character may be coping in lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-05-31 14:08:36 UTC ]
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The news of Jonathan Karp's promotion to CEO of Simon & Schuster coincides with the conclusion of BookExpo's US trade show 2020 digital sessions. The post Friday’s BookExpo Online Sessions Schedule; Jonathan Karp To Lead S&S appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-29 11:43:21 UTC ]
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The latest live event to shift its plans in the wake of the coronavirus pandemic: the National Book Festival. Organizers announced Thursday that the festival, which was originally set to take place Aug. 29 at the Washington Convention Center will now run online from Sept. 25-27. The event... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-28 16:22:19 UTC ]
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The Library of Congress’s annual event usually draws hundreds of thousands of attendees. Continue reading at The Washington Post
[ The Washington Post | 2020-05-28 15:10:21 UTC ]
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PW chatted with the editors of five of most talked about YA books of the season to get the story behind each book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-28 04:00:00 UTC ]
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"Harry Potter" author J.K. Rowling is releasing her new book, "The Ickabog," in free online installments. The first two chapters are out now. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-26 19:33:57 UTC ]
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Harry Potter author J.K. Rowling is releasing her latest book as a free online serial for kids "needing distraction during the strange and difficult time we're passing through" — and she's also calling on young fans to help create illustrations... Continue reading at CBC
[ CBC | 2020-05-26 15:57:26 UTC ]
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The Harry Potter series creator is also asking her young readers to supply illustrations for the print version of the novel, available in November. Continue reading at The Washington Post
[ The Washington Post | 2020-05-26 15:11:00 UTC ]
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The Harry Potter author said her new fairy tale would go online in installments, starting Tuesday, and published as a book in November. Continue reading at The New York Times
[ The New York Times | 2020-05-26 14:47:26 UTC ]
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ReedPop's trade show opens its digital events, which are available free of charge to the public. The weekend will feature a digital edition of BookCon. The post Tuesday’s BookExpo Online Sessions Schedule: May 26 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-26 12:19:49 UTC ]
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J K Rowling is releasing a standalone fairy tale called The Ickabog for free online and is asking children to illustrate the published edition for her. Continue reading at The Bookseller
[ The Bookseller | 2020-05-26 10:46:48 UTC ]
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This year's Jhalak Prize winner will be announced online, a "scrappy, rough at the edges ‘ceremony’ with video clips, image cards and zoom chats". Continue reading at The Bookseller
[ The Bookseller | 2020-05-25 23:42:37 UTC ]
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As the coronavirus panedmic rages on, BookExpo and BookCon are offering six days of virtual book programming in lieu of an in-person show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
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Two academics with a background in bookselling are launching the Bookselling Research Network, an organisation bringing booksellers, researchers and associations together to celebrate and explore bookselling past, present and future. Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 14:48:13 UTC ]
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