Facebook Has Now Revealed Its Fourth Marketing Metrics Problem Since September

Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week ago. The newest problem was brought to Facebook's attention by metrics partner comScore. "We've uncovered an issue for a small group of Instant Articles publishers that impacts reporting in comScore," Facebook said in its blog post. "We have fixed the issue and are working with comScore to produce updated estimates for the relevant time periods for the small group of partners affected. ..We have reached out to affected publishers." The tech behemoth did not reveal the affected media companies.  Instant Articles, which were launched last year, are multimedia posts that publishers such as BuzzFeed, The New York Times, National Geographic, The Atlantic, NBC News and The Guardian are employing to offer viewers a faster loading experience. The publishers sell ads against the Facebook format to, in theory, increase revenues. On Dec. 9, Facebook admitted to miscalculating the number of likes and shares it shows for web links via its API, or application programming interface. It has also been misrepresenting the number of likes and reaction emojis marketers see for their live videos.  This last pair of problems do not rise to the level of Facebook's higher-profile issues, like... Continue reading at 'AdWeek'

[ AdWeek | 2016-12-17 00:00:00 UTC ]
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Pietsch Reveals HBG Hybrid Plan to Return to Office

Hachette Book Group CEO Michael Piestch revealed plans for staff to return to work at HBG offices in September under a hybrid working model. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-01 04:00:00 UTC ]
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Hachette Book Group To Reopen Offices in September

The North American division of Hachette outlines its program of optional and mandatory in-office work for staffers, with dates for reopenings. The post Hachette Book Group To Reopen Offices in September appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-30 22:48:55 UTC ]
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J K Rowling's The Christmas Pig cover revealed

Illustrator Jim Field's cover for J K Rowling’s new book for children, The Christmas Pig (Hachette Children’s Group), has been revealed. Continue reading at The Bookseller

[ The Bookseller | 2021-06-29 23:50:39 UTC ]
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Russian Book Market: Paper Shortages and Prices Challenge Recovery

Despite having more than 20 percent of the world's forests, Russia is market with a paper shortage that means higher book prices. The post Russian Book Market: Paper Shortages and Prices Challenge Recovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-29 15:08:58 UTC ]
More news stories like this | News stories tagged with: #paper shortages #paper shortage #russian book


Cheat Sheet: How Mozilla aims to reveal the nature of consumer data collection with Rally

The browser extension is designed to facilitate research into social and digital media that platforms have historically not permitted researchers to conduct. The post Cheat Sheet: How Mozilla aims to reveal the nature of consumer data collection with Rally appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-06-25 10:00:00 UTC ]
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Survey Reveals a Need for Greater Workplace Inclusivity

A report on racism in the publishing workplace found that much work needs to be done to foster a more inclusive industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-25 04:00:00 UTC ]
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ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
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Faith Publishers Aim for Men’s Market

Father's Day may bring a sales spike to books for dad, but Christian publishers offer Bible study, prayer guides, parenting, and devotionals geared to male readers all year long. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
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Shortlist revealed for £30k Sunday Times Audible Short Story Award

The final six stories competing for the £30,000 Sunday Times Audible Short Story Award have been revealed, featuring British author Jonathan Gibbs and Scottish writer Rachael Fulton alongside four US writers. Continue reading at The Bookseller

[ The Bookseller | 2021-06-06 11:11:42 UTC ]
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ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
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The Conservative Publishing Industry Has a Joe Biden Problem

Neither authors nor publishing houses have figured out how to turn the new president into a compelling villain. Continue reading at The Atlantic

[ The Atlantic | 2021-06-02 09:00:00 UTC ]
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WhatsApp: Facebook-owned app goes to court over India privacy rules

WhatsApp says India's new digital media rules will violate the privacy of its users. Continue reading at BBC World

[ BBC World | 2021-05-26 10:59:05 UTC ]
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Andy Weir’s ‘Project Hail Mary’ is a bestseller. It also has some problems.

For one thing, the plot features many unbelievable moments, even for speculative fiction. Continue reading at The Washington Post

[ The Washington Post | 2021-05-23 12:00:00 UTC ]
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London Book Fair International Excellence Awards shortlists revealed

The shortlists for the London Book Fair International Excellence Awards 2021 have been revealed, featuring 15 countries across five continents alongside nods for Hachette, Lantana and Springer Nature's inclusivity work in the UK. Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 11:34:03 UTC ]
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First winners of Comic Creators’ Prize revealed

The five winning entries has been announced for the inaugural Comic Creators’ Prize, a call-out for Black creatives to get editorial feedback.   Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 07:19:14 UTC ]
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Sunday Times Audible Short Story Award longlist revealed

American authors dominate the 2021 longlist for the Sunday Times Audible Short Story Award, the world’s richest short story prize with £30,000 for the winner. Continue reading at The Bookseller

[ The Bookseller | 2021-05-01 18:26:14 UTC ]
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RSL reveals Literature Matters Awards winners

The Royal Society of Literature (RSL) has announced the winners of its Literature Matters Awards, providing financial support for new projects. Continue reading at The Bookseller

[ The Bookseller | 2021-04-29 11:11:30 UTC ]
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Fourth Estate serves up Slater's 'major' new book

Fourth Estate is releasing a “major” new title from Nigel Slater, A Cook's Book, this autumn. Continue reading at The Bookseller

[ The Bookseller | 2021-04-29 05:29:10 UTC ]
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Cover Reveal: 'Stuntboy, In the Meantime'

We spoke with Jason Reynolds, the current National Ambassador for Young People's Literature, about what prompted him to write 'Stuntboy, In the Meantime,' a middle grade novel featuring illustrations by Raúl the Third. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-29 00:00:00 UTC ]
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HCCP New Imprint Dives Deep into Bible Study Market

HarperCollins Christian Publishing, already the nation’s largest religion publisher, has moved to broaden its stake in the church curriculum and Bible study market with a new imprint, HarperChristian Resources. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harperchristian resources #harpercollins