In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a news feed leads to a page that pulls all of the publisher's videos together in a stream, as well as other related clips. To help publishers make money off those clips, an ad appears between every few videos, similar to a commercial. Similar to YouTube's business model, creators receive 55 percent of money sold from the ads while Facebook gets 45 percent. All video ads are sold by Facebook. The program is geared specifically for iPhone viewers, since a majority of Facebook's traffic comes from mobile, to help publishers squeeze some extra money from clips watched from a smartphone. The stream pulls in video ads that brands have already bought, meaning that marketers are not paying extra money to get their clips to appear in the new section. During a small test on Thursday and Friday, ads for Under Armour, Procter & Gamble, Taco Bell, Jet Blue, Target and KFC were playing alongside publishers' clips. Back in July, Patrick Starzan, vp of marketing and distribution for Funny or Die, talked to Adweek about the program and how the ad portion will help it monetize the three to six videos the comic site posts to Facebook each day. "We want to showcase our content and get as... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-03 00:00:00 UTC ]
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The non-profit organization that mails millions of books a year to families with connections to Judaism, has relaunched and added online seminars to a program that takes 20 authors and illustrators for eight days in Israel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-23 04:00:00 UTC ]
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The independent bookselling community continues to grow, with membership in the American Booksellers Association reaching its highest levels in more than 20 years Continue reading at ABC News
[ ABC News | 2023-05-22 13:34:43 UTC ]
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The independent bookselling community continues to grow, with membership in the American Booksellers Association reaching its highest levels in more than 20 years Continue reading at ABC News
[ ABC News | 2023-05-22 13:32:22 UTC ]
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A cornerstone of the Reimagining Bookstores campaign is encouraging booksellers to rethink “outdated” frameworks for maximizing profits and instead emphasizing bookstores’ social value—and now, organizers say, is the time to double down on that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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The London Public Library in southwestern Ontario is standing by its decision to block The Society for Academic Freedom from holding an event featuring controversial British author Joanna Williams. Continue reading at CBC
[ CBC | 2023-05-18 08:00:00 UTC ]
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National ambassador for young people’s literature Meg Medina, Public Enemy frontman Chuck D, and bestselling novelist Lauren Groff are among the authors and comics creators appearing live at the show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Writers B.J. Best, Andrew Ervin, and Brittney Morris join co-hosts V.V. Ganeshananthan and Whitney Terrell live from the Unbound Book Festival in Columbia, Missouri to discuss the narrative realms of video games and the evolving space they inhabit. The group reminisces about their first... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-04 08:53:59 UTC ]
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The arrangement will bring some 21 free Literati book fairs to Minneapolis schools in 2023 and will fund free books for kids in need. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-03 04:00:00 UTC ]
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What started last year with a group trying to get a few children's sexual education books pulled from the shelves of a southern Manitoba library has now turned into accusations that its staff are pedophiles and a campaign to defund it, the... Continue reading at CBC
[ CBC | 2023-05-01 10:00:00 UTC ]
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You want a middle-aged woman to run an ultramarathon or start a wellness empire? Can’t I just have a breakdown?There is good news for midlifers, so gird your loins for a flurry of off-brand optimism. Kicking off the list is a new prize for debut novelists over 50. “The reason we launched the... Continue reading at The Guardian
[ The Guardian | 2023-04-30 13:00:05 UTC ]
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Emily St. John Mandel is the guest. Her latest book, Sea of Tranquility, is out now in paperback from Vintage. Subscribe and download the episode, wherever you get your podcasts! From the episode: Brad Listi: As I was reading with my writer hat on and thinking about the challenges presented by... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-27 08:53:45 UTC ]
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Despite some slowdown, manga is still leading graphic novel sales in North America. But that success hasn’t necessarily trickled down to the professionals who help bring manga to market: translators, letterers, and editors, including many freelancers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-26 04:00:00 UTC ]
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Blackstone Publishing and Valiant Entertainment announced four inaugural titles featuring novelizations of comics characters. The first books are due out in early 2025. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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Hug an author today! Fifty-four percent of debut authors responding to Bookseller survey said the process had a negative impact on their mental health—equally likely to feel bummed out whether they pubbed with a Big Four or an indie publisher. One, quoted anonymously in The Bookseller’s report,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-24 15:32:12 UTC ]
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Your mom might not be as up to date as you on the latest tech trends, but that doesn't mean a carefully chosen gadget wouldn't make her life easier. While flowers and breakfast in bed remain lovely Mother's Day gifts, you may want to try a different tack this year and get your mom something... Continue reading at Engadget
[ Engadget | 2023-04-24 13:15:33 UTC ]
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The digital publisher grew fat off the back of Facebook’s fickle algorithm. Battered and bruised, it’s now going back to where it all began. Continue reading at Wired
[ Wired | 2023-04-24 11:00:00 UTC ]
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Jenée Desmond-Harris is joined by bestselling author Lane Moore on this week’s episode. Continue reading at Slate
[ Slate | 2023-04-21 09:00:00 UTC ]
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CNN has a new CMS, which it built to cut back on costs, improve reader engagement and draw in advertisers. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
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In her first big move as president of Random House Publishing Group, Sanyu Dillon announced promotions to expand the leadership team of Harmony and Rodale, naming Theresa Zoro president of the two imprints. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-19 04:00:00 UTC ]
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The median income for self-published authors increased substantially in 2022 compared to 2021, to $12,749 last year—more than the median for authors published by traditional houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-17 04:00:00 UTC ]
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