In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a news feed leads to a page that pulls all of the publisher's videos together in a stream, as well as other related clips. To help publishers make money off those clips, an ad appears between every few videos, similar to a commercial. Similar to YouTube's business model, creators receive 55 percent of money sold from the ads while Facebook gets 45 percent. All video ads are sold by Facebook. The program is geared specifically for iPhone viewers, since a majority of Facebook's traffic comes from mobile, to help publishers squeeze some extra money from clips watched from a smartphone. The stream pulls in video ads that brands have already bought, meaning that marketers are not paying extra money to get their clips to appear in the new section. During a small test on Thursday and Friday, ads for Under Armour, Procter & Gamble, Taco Bell, Jet Blue, Target and KFC were playing alongside publishers' clips. Back in July, Patrick Starzan, vp of marketing and distribution for Funny or Die, talked to Adweek about the program and how the ad portion will help it monetize the three to six videos the comic site posts to Facebook each day. "We want to showcase our content and get as... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-03 00:00:00 UTC ]
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The internet has opened up new pathways for writers looking to circumvent state censors. This is especially true in countries like China, where internet use if booming. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
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Macmillan Distribution Service's Australian arm is reportedly to make 50 positions redundant... Continue reading at The Bookseller
[ The Bookseller | 2013-04-08 00:00:00 UTC ]
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Publishers are looking to mobile channels to sell bespoke digital content as research suggests... Continue reading at The Bookseller
[ The Bookseller | 2013-04-02 00:00:00 UTC ]
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On Wednesday, Nook Media -- Barnes & Noble subsidiary -- announced that Windows 8 users can take advantage of a "free book and magazine offer", available for a limited period of time, after installing the Nook app. All that users have to do is download the Nook app -- which is available for... Continue reading at Betanews
[ Betanews | 2013-03-27 00:00:00 UTC ]
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The National Literacy Trust’s Young Readers Programme will expand this year after increased... Continue reading at The Bookseller
[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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French Culture Minister Aurélie Filippetti has unveiled part of the government’s... Continue reading at The Bookseller
[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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'Eat, Pray, Love' author Elizabeth Gilbert is using her Facebook page to allow fans to pick the cover of her new novel. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-03-21 00:00:00 UTC ]
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Is it not enough to make a killing selling $5 bottles of Dasani and two-pill packs of Tylenol? Hudson Booksellers, from the folks behind those fine Hudson News airport establishments, has begun peddling ebooks and book books online. The site, which appears to be (at least partially) powered by... Continue reading at Engadget
[ Engadget | 2013-03-19 00:00:00 UTC ]
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Sales at independent bookstores rose nearly 8% in 2012 over 2011, according to an American Booksellers Association (ABA) survey. Are their worst days behind them? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-19 00:00:00 UTC ]
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A publisher in Germany is to remove the offensive 'n-word' from one of its children's books, following a complaint from a parent. Continue reading at BBC World
[ BBC World | 2013-03-16 00:00:00 UTC ]
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After 45 years in Northern California, Pomegranate Press is moving its warehouse and offices to a 100,000 sq. ft. building in Portland, Ore.— both as a cost-saving measure and as a means of returning to an urban environment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-16 00:00:00 UTC ]
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Publisher Conde Nast is creating video networks based on its Glamour and GQ magazines. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-03-12 00:00:00 UTC ]
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Brenda Peterson is one of the growing number of authors who are working on self-published projects in addition to writing books released by traditional houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
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Wiley will endeavour to make $80m in annual cost savings going forward as part of an ongoing bid... Continue reading at The Bookseller
[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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Formerly part of Borders, the Book Industry Charitable Foundation has given some $4.1 million to 2,700 individuals since 1996. Now, they're auctioning Borders' old signage. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-26 00:00:00 UTC ]
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At the Tools of Change conference in New York City earlier this month, American Booksellers Association CEO Oren Teicher spoke about an “indie renaissance” marked by strong sales and an increase in membership. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-22 00:00:00 UTC ]
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Amazon is pursuing more direct relationships with literary agents and authors, targeting them... Continue reading at The Bookseller
[ The Bookseller | 2013-02-21 00:00:00 UTC ]
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Double Man Booker Prize-winner Hilary Mantel has made newspaper headlines today (19th February)... Continue reading at The Bookseller
[ The Bookseller | 2013-02-19 00:00:00 UTC ]
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Curation, technology and creating a cultural destination were three of the key themes... Continue reading at The Bookseller
[ The Bookseller | 2013-02-15 00:00:00 UTC ]
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