The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at 'Los Angeles Times'
[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
News tagged with:
#physical retailers
#digital advertising
#facebook introduces
Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry. Continue reading at Digiday
[ Digiday | 2024-05-23 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday
[ Digiday | 2024-05-21 04:01:00 UTC ]
More news stories like this | News stories tagged with:
The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
More news stories like this | News stories tagged with:
#times square
#cookbook
The key to audiobooks' future in Latin America, some say, is 'localized' dialects — and more enthusiasm from publishers. The post As Bogotá’s Book Fair Closes: Audiobooks and Localization appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-02 23:49:50 UTC ]
More news stories like this | News stories tagged with:
#latin america
#book fair
The answer lies at the heart of theoretical physics. Note: The following article contains spoilers about the Netflix series 3 Body Problem.I first encountered the three-body problem 60 years ago, in a short story called “Placet is a Crazy Place” by American science fiction writer Frederic Brown. Continue reading at Fast Company
[ Fast Company | 2024-04-27 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#theoretical physics
#science fiction
Here’s what retailers across the country told us about the comics and graphic novels they’re handselling this spring. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#favorite handsells
#country told
#graphic novels
Whatever the future holds, local comic shops thrive when they deliver what few bookstores can: a “third place” for fans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#future holds
In early April, the Facebook News tab will start disappearing for users in the US and Australia. Meta has announced that it's deprecating the dedicated tab found in the bookmarks section of its social network as part of its efforts to "align [its] investments to [its] products and services... Continue reading at Engadget
[ Engadget | 2024-03-01 08:27:50 UTC ]
More news stories like this | News stories tagged with:
#australian competition
#$200 million
#total amount
#huge impact
#news corp
Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
More news stories like this | News stories tagged with:
#lawsuit filed
#dominant position
#digital advertising
#czech republic
#publishers including
An Australian startup that recently hired a new North American president plans to grow its U.S. headquarters in Denver. The startup is a digital platform that helps privately owned businesses determine their valuation. It also helps create a roadmap for a successful exit, which could include a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2024-02-28 13:09:19 UTC ]
More news stories like this | News stories tagged with:
#digital platform
#younger generation
#privately owned
At this year's PubWest Conference, several publishing professionals noted ways they have found to amplify sales by partnering with more nontraditional book retailers, while for others, discussions of A.I. and the future of the industry remained front and center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#pubwest conference
While much science fiction is based on theoretical physics, occasionally literature returns the favor and inspires scientific ideas. A perfect symbiosis between the two came about in the early 1980s, when astronomer-turned-novelist Carl Sagan was researching his fictional work Contact and turned... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-09 09:54:04 UTC ]
More news stories like this | News stories tagged with:
#early 1980s
#science fiction
Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek
[ AdWeek | 2024-02-07 19:31:31 UTC ]
More news stories like this | News stories tagged with:
#barnes
Sales at the more than 200 Christian retailers who took part in the Parable Group's annual survey rose 8% over 2022. Gifts, adult books, and Bibles remained the most popular categories for the stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-07 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#parable group
#adult books
#popular categories