Facebook debuts Instant Articles with 9 media outlets

Facebook has launched Instant Articles, enabling media outlets to publish their stories directly to the social network. Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2015-05-13 00:00:00 UTC ]
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Facebook's location-based ads can pitch you on the store you just walked by

If you’re like me, you might stroll past a local coffee shop or book store numerous times before you notice it’s there or go inside. Facebook thinks an ad might give that extra nudge.On Tuesday, the company began rolling out a new feature for local advertising that lets businesses target users... Continue reading at PC World

[ PC World | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local advertising #smaller businesses #revenue stream


Facebook Expands Mobile Ad Net to Make a Run at Google, Yahoo

Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age

[ Advertising Age | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyer #ad unit #drive traffic #mobile sites #sell ads #le monde


Now You Can Get In on the Facebook Ad Network That Made Millions for the Kardashian Game

Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim Kardashian: Hollywood. The company said today that the Facebook Audience Network is now open to all... Continue reading at AdWeek

[ AdWeek | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #in-app purchases #mobile advertising #ad server #drive traffic #mobile website


Facebook, armed with data, helps others show mobile ads

A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at PC World

[ PC World | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #audience network #ad network #large number #mobile advertising


Frankfurt Book Fair 2014: Two Debuts Draw Seven Figures

This year, two novels have sold to U.S. editors, for a rumored seven figures each, just before the Frankfurt Book Fair kicks off on Wednesday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-06 00:00:00 UTC ]
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Facebook admits it screwed up, but its proposed research guidelines are meaningless

Facebook is no stranger to controversy, nor is the social network unfamiliar with upsetting its users. It seems as though Zuckerberg's baby has been hitting the headlines for all the wrong reasons lately, and it's not all that long since users vented their fury after it was revealed that their... Continue reading at Betanews

[ Betanews | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wrong reasons


9 Lessons Publishers Should Take from Google's Leaked "Search Quality Rating Guidelines"

By D. Eadward Tree Google, the epitome of the internet ventures that have so disrupted the magazine industry, turns out to have a crush on traditional publishers, a recently leaked report reveals. But... Continue reading at Publishing Executive

[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #eadward tree #magazine industry


Facebook Serves Up User Data to Measure Ads on Others' Sites, Apps

Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at Advertising Age

[ Advertising Age | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad server #actual ads #demand-side platform #buy ads #real-time auctions #company plans


Debut thriller to Faber

Faber has pre-empted a debut thriller by Tim Baker, Fever City. Editorial director Angus Cargill... Continue reading at The Bookseller

[ The Bookseller | 2014-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut thriller


Man wrongly identified by Fairfax Media as terrorism suspect 'may sue'

Mans photo published in front-page stories on Abdul Numan Haider, shot dead by police after allegedly stabbing two officers Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fairfax media #shot dead


How Facebook is courting publishers

The social network has built a formidable group of former journalist and publishing execs to forge partnerships with media companies new and old. The post How Facebook is courting publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing execs #media companies


Websites Are Wary of Facebook Tracking Software

Online retailers and publishers are pushing back against Facebook Inc. FB -0.20% 's efforts to track users across the Internet, fearing that the data it vacuums up to target ads will give the social network too much of an edge. Web traffic exp ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retailers #pushing back #track users #target ads


Amazon Debuts Kindle Unlimited in the U.K.

Amazon U.K. launched Kindle Unlimited, Amazon’s ebook subscription service, in the U.K. today with a 30 day free trial. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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Millennial Media Buys Nexage for $107 Million

Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and app inventory across publishers will be used to build out Millennial’s automated media buying and... Continue reading at AdWeek

[ AdWeek | 2014-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key reasons #big brands #mobile devices


Brand Publishers Are Ditching Facebook in Favor of Microsites

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social... Continue reading at AdWeek

[ AdWeek | 2014-09-22 00:00:00 UTC ]
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Fat Fox acquires debut picture book author Tan

Independent publisher Fat Fox Books has acquired the debut picture book from Wen Dee Tan, who... Continue reading at The Bookseller

[ The Bookseller | 2014-09-16 00:00:00 UTC ]
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BookShout to Offer E-books to Public Media Via Special Sales

The direct-to-consumer ebook platform specializing in ebook special sales, is partnering with Forest Incentives, a public media distribution vendor, to provide bulk orders of bestselling ebooks to public radio and TV stations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public media #special sales #bestselling ebooks #public radio #tv stations


Why This Media Startup is Betting On Print Newspapers

Most of America’s magazines are based in New York City, which houses media giants like Conde Nast and Time Inc. But it always struck Douglas McGray, a journalist who has contributed to the New York Times Magazine and the New Yorker, as a bi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print newspapers #conde nast


Google Hires P&G's Top North America Media Executive

Google has added one more to its growing collection of packaged-goods marketing executives -- Julie Eddleman, who was the top U.S. media executive of the biggest U.S. advertising spender, Procter & Gamble Co.Jodi Allen, VP-North America brand of P&G and Ms. Eddleman's boss, has assumed... Continue reading at Advertising Age

[ Advertising Age | 2014-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #procter gamble #kantar media #key role #rising star


Bloomsbury signs debut author Lou Carter

Bloomsbury has acquired the world rights for two picture books from debut author Lou Carter.... Continue reading at The Bookseller

[ The Bookseller | 2014-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world rights #picture books