Stars Wars was first to post a 360-degree video. Photo: Facebook Virtual reality is coming to Facebook news feeds. Today the company rolled out 360-degree videos brands and publishers can post to their pages. Desktop viewers just have to drag their mouse over a clip to change the angle, and on mobile, swiping across the screen changes the view. Disney and Lucasfilm have already used 360-degree video to cruise around the fictional Jakku desert to promote Star Wars: The Force Awakens. And Saturday Night Live posted a video with Jimmy Fallon and Justin Timberlake from its 40th anniversary special, taking viewers inside the iconic Studio 8H. GoPro, Mountain Dew, LeBron James, Vice and Discovery are also on board to test out Facebook's native video player. It's one of the first updates to come out of Facebook's $2 billion acquisition of Oculus Rift last year. Earlier this summer, the social giant started pitching 360-degree mobile ads to brands. Virtual reality clips are only available for brands to post organically to their page, but based on Facebook's heavy push with autoplay videos, it's likely they'll eventually be packaged into ads. As Facebook gains steam as a major force in video advertising, virtual reality could add a bit of a wow factor for brands. YouTube offers a similar product, but Facebook has been working to quash complaints from advertisers that want better buying options and better data about their campaigns. Just last week, the Menlo Park,... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-24 00:00:00 UTC ]
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Maurice Sendak's 1963 children's classic 'Where the Wild Things Are' still tops polls as a favorite picture book and was adapted into a film in 2009. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
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Shonda Rhimes is the creator of the TV shows 'Grey's Anatomy,' 'Private Practice,' and 'Scandal.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
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Facebook has sent unprecedented levels of traffic to publishers across the internet in recent months, a dramatic and unexpected increase affecting a large range of sites serving a wide variety of content. According to data from the BuzzFeed Networ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
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It's common practice for musical artists to create their own labels in order to dip into that part of the industry. However, even though it's, more or less, the same thing, New York Yankees shortstop Derek Jeter is taking the uncommon step of launching his own book publishing imprint, Jeter... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-11-16 00:00:00 UTC ]
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A judge on Thursday rejected a request to remove Robert J. Hall from his post as publisher of the company that owns the (Philadelphia) Daily News, Inquirer and Philly.com. Philadelphia Common Pleas Judge Patricia McInerney is still consideri ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-15 00:00:00 UTC ]
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Follett lays off 570 bookstore employees and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-15 00:00:00 UTC ]
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A collection of first edition books illustrated by the Edwardian artist Arthur Rackham has sold for more than £40,000 at auction. Continue reading at BBC News
[ BBC News | 2013-11-13 00:00:00 UTC ]
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Media mogul Rupert Murdoch's publishing company News Corp. swung to a profit in its fiscal first quarter -- its first financial reporting period as a stand-alone company -- but revenue slipped nearly 3%. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-11-12 00:00:00 UTC ]
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News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Revenue fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year... Continue reading at Advertising Age
[ Advertising Age | 2013-11-12 00:00:00 UTC ]
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News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Sales fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year earlier,... Continue reading at Crains New York
[ Crains New York | 2013-11-12 00:00:00 UTC ]
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New community may come from a publisher, but it's starting with digital media rather than books. By Stuart DredgeStuart Dredge Continue reading at The Guardian
[ The Guardian | 2013-11-12 00:00:00 UTC ]
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News Corp, the recently spun off publishing side of Rupert Murdoch’s media empire, reported that its revenue fell in the first quarter of its fiscal 2014, due to lower advertising revenue and foreign exchange fluctuations. The company re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-12 00:00:00 UTC ]
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The media-industrial complex loves nothing so much as an anniversary -- especially a grim anniversary. Considering that the assassination of President John F. Kennedy is an event that not only radically transformed our nation but the media itself, it's no surprise that the 50th anniversary of... Continue reading at Advertising Age
[ Advertising Age | 2013-11-12 00:00:00 UTC ]
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Amazon CEO Jeff Bezos's wife MacKenzie defends Bezos and Amazon, while Facebook CEO Mark Zuckberg's sister Randi expresses ambivalence about social media. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-06 00:00:00 UTC ]
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Author Lucy Hughes-Hallett has won the Samuel Johnson Prize for Non-Fiction for The Pike, her biography of philandering Italian poet and politician Gabriele D'Annunzio. Continue reading at BBC News
[ BBC News | 2013-11-05 00:00:00 UTC ]
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The winner of the UK's leading award for non-fiction books, the Samuel Johnson Prize, will be announced next week, here Nick Higham speaks to nominated author Dave Goulson Continue reading at BBC News
[ BBC News | 2013-10-30 00:00:00 UTC ]
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The double-Booker Prize winning author Hilary Mantel has told fans to 'be patient' as there may be a gap of several years until her next novel. Continue reading at BBC World
[ BBC World | 2013-10-26 00:00:00 UTC ]
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Instagram's cautious roll-out of its in-stream ads is now underway.U.S. users who open the app in the coming week will see an "educational ad" from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry's, Burberry, General Electric, Levi's,... Continue reading at Advertising Age
[ Advertising Age | 2013-10-25 00:00:00 UTC ]
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Bucharest-based developer Read Forward has produced original ebooks, luxury digital editions of classics and is now moving into education, with fully interactive HTML5 textbooks. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-24 00:00:00 UTC ]
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