Stars Wars was first to post a 360-degree video. Photo: Facebook Virtual reality is coming to Facebook news feeds. Today the company rolled out 360-degree videos brands and publishers can post to their pages. Desktop viewers just have to drag their mouse over a clip to change the angle, and on mobile, swiping across the screen changes the view. Disney and Lucasfilm have already used 360-degree video to cruise around the fictional Jakku desert to promote Star Wars: The Force Awakens. And Saturday Night Live posted a video with Jimmy Fallon and Justin Timberlake from its 40th anniversary special, taking viewers inside the iconic Studio 8H. GoPro, Mountain Dew, LeBron James, Vice and Discovery are also on board to test out Facebook's native video player. It's one of the first updates to come out of Facebook's $2 billion acquisition of Oculus Rift last year. Earlier this summer, the social giant started pitching 360-degree mobile ads to brands. Virtual reality clips are only available for brands to post organically to their page, but based on Facebook's heavy push with autoplay videos, it's likely they'll eventually be packaged into ads. As Facebook gains steam as a major force in video advertising, virtual reality could add a bit of a wow factor for brands. YouTube offers a similar product, but Facebook has been working to quash complaints from advertisers that want better buying options and better data about their campaigns. Just last week, the Menlo Park,... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-24 00:00:00 UTC ]
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Coe named president, CEO of B&T and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
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Holiday retail sales dip at B&N, Nook sales plunge and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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Dow Jones has sued a London-based aggregation service, Ransquawk, for allegedly accessing its news feed and publishing its content within seconds of its original publication.The legal action - as reported by Reuters - accuses Ransquawk (Real-Time Analysis & News) of "hot news"... Continue reading at The Guardian
[ The Guardian | 2014-01-10 00:00:00 UTC ]
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It’s not news that hard-pressed editors are being stretched in many different directions these days, but no challenges seem as complex and vexing at times as how to divvy up the resources to devout to social media. Facebook, Twitter, Instag ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-09 00:00:00 UTC ]
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#digital publishing
The unnamed protagonist in Jack London's 'To Build a Fire' gets into trouble while hiking in the frozen Yukon with his dog. Widely considered to be London’s best short story, 'To Build a Fire' captures the cold with painful accuracy. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-08 00:00:00 UTC ]
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Dakota News, which distributes magazines and popular titles to mass market outlets in parts of the Midwest, is expanding into Minnesota since Gopher News recently went out of business after 112 years servicing Minnesota accounts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-06 00:00:00 UTC ]
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HarperCollins' forthcoming move to London Bridge will mean a greater level of collaboration... Continue reading at The Bookseller
[ The Bookseller | 2014-01-06 00:00:00 UTC ]
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Authors Guild Appeals Google Decision and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
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Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily... Continue reading at Advertising Age
[ Advertising Age | 2014-01-01 00:00:00 UTC ]
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Online hysteria about Facebook reading text that is deleted before it is posted might not be entirely unfoundedAs Mark Twain observed: "A lie can travel halfway around the world while the truth is putting on its shoes." And that was a long time before the web. Which brings us to a meme that was... Continue reading at The Guardian
[ The Guardian | 2013-12-22 00:00:00 UTC ]
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Phil Robertson was suspended by A&E for bigoted comments in GQ. Conservatives cry foul, but it hardly violates his rightsThe right to free speech isn't just a fundamental American value; it's enshrined in the first amendment to our constitution. If only the most loud-mouthed among us... Continue reading at The Guardian
[ The Guardian | 2013-12-20 00:00:00 UTC ]
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Social news agency distributes video and user-generated content to news organisations such as the BBC and ITNNews Corp has bought Dublin-based social news agency Storyful for €18m (£15m).Rupert Murdoch's global publishing business said Storyful would remain a stand-alone operation that would... Continue reading at The Guardian
[ The Guardian | 2013-12-20 00:00:00 UTC ]
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The editors of Scholastic News featured the "8 Coolest Kids We Met in 2013," a roundup of the most inspiring, courageous, and innovative kids featured in the magazines this year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-20 00:00:00 UTC ]
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Plus TV arbitrage, Canada investigates Google over antitrust, ARM server maker shuts, and moreA burst of 8 links for you to chew over, as picked by the Technology teamFacebook self-censorship: what happens to the posts you don't publish? >> SlateWe spend a lot of time thinking about what... Continue reading at The Guardian
[ The Guardian | 2013-12-20 00:00:00 UTC ]
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The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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Continuing to expand its inventory of French-language comics, Comixology, the digital comics platform and marketplace, is releasing 700 French comics in the North American marketplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-19 00:00:00 UTC ]
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I wrote the other week about Rupert Murdoch's newspaper outfit, News UK, being reborn by putting a digital smile on Wapping's face.Now, with the company's move to London Bridge in mind, the publisher has put a smile on the face of Southwark Cathedral by donating £1,000 to its All Hallows... Continue reading at The Guardian
[ The Guardian | 2013-12-17 00:00:00 UTC ]
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Ex-ITV marketing director promoted from position as Guardian publisher's chief commercial officerDavid Pemsel, chief commercial officer of Guardian publisher Guardian News & Media, has been promoted to deputy chief executive.Pemsel, the former ITV marketing director, will take over... Continue reading at The Guardian
[ The Guardian | 2013-12-16 00:00:00 UTC ]
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Literature. Love. They get skewered — though generously — by Los Angeles author Mark Haskell Smith in his new novel, 'Raw: A Love Story.'It's impossible to count how many times literature has died. In the last century alone, it's been killed by radio, television, comic books, video games and,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-12-13 00:00:00 UTC ]
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Bloomberg News has an unusual practice of paying some of its reporters explicitly for publishing "market-moving" stories. This is one of many metrics that is factored into reporters' annual bonuses. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-12 00:00:00 UTC ]
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