Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly: "We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site."It's a big shift from the stance Facebook took a year ago, when agencies including GroupM called out the fact that posts published by clients were being seen by fewer of their fans. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-12-05 00:00:00 UTC ]
News tagged with: #falling short #buy ads #big shift

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12 Free Short Stories by Your Favorite Authors

These free short stories by your favorite authors will entice and enchant you with bookkeeping aliens, ant writing, and sentient drones. Continue reading at Book Riot

[ Book Riot | 2021-11-10 11:34:00 UTC ]
More news stories like this | News stories tagged with: #favorite authors #short stories


Atlantic's Forrest joins Pan Mac as head of marketing

Atlantic marketing director Jamie Forrest will join Pan Macmillan next month as head of marketing for the Pan division, incorporating the Pan, Macmillan, Tor and Mantle imprints.    Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 03:48:17 UTC ]
More news stories like this | News stories tagged with: #macmillan


“People Wanted Stories About How Hard It Was to Be a Woman.” Marlowe Granados on Resisting Market Trends

Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts!  From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
More news stories like this | News stories tagged with: #marlowe granados #happy hour #verso books #main gripe #publishing world #verso


Cosy crime expands market for dark thrillers with both booming, editors and agents say

Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 15:43:41 UTC ]
More news stories like this | News stories tagged with: #psychological thriller


Paul Newman’s memoir—which he started writing in the 80s—will finally be released next fall.

If you’re like me and have a deep appreciation and love of classic Hollywood, then you’ll be delighted to hear that Knopf plans to publish Paul Newman’s memoir in the fall of 2022. The actor, who died in 2008 at the age of 83, began working on his memoir in the 1980s; according to the […] Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-03 14:46:35 UTC ]
More news stories like this | News stories tagged with: #paul newman #started writing #deep appreciation #began working #memoir


Children's book on Governor General's Literary Award short list a win for Indigenous publishing, author says

A children's book shortlisted for a 2021 Governor General's Literary Award was written by a University of Guelph associate professor who specializes in the history of Indigenous Peoples and illustrated by an Ojibway multidisciplinary artist. ... Continue reading at CBC

[ CBC | 2021-11-02 08:00:00 UTC ]
More news stories like this | News stories tagged with: #governor general #indigenous peoples #children's book #literary award


Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #turn led #film adaptation #bestselling book


Book Aid International Reaches Mosul’s Library-Rebuild Effort

As its CEO Alison Tweed prepares to speak at Sharjah Publishers' Conference, Book Aid International tops 20,000 books in the Iraq project. The post Book Aid International Reaches Mosul’s Library-Rebuild Effort appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-01 13:03:46 UTC ]
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Staunch Prize shortlists for flash fiction and short stories revealed

The 2021 shortlists have been revealed for the Staunch Prize’s unpublished flash fiction and short stories without violence to women, while the original book prize is on hold until 2022. Continue reading at The Bookseller

[ The Bookseller | 2021-11-01 12:22:21 UTC ]
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National Teen Book Club aims to expand reach with grant from Law Family

The National Teen Book Club is aiming to reach 50,000 young people in 600 schools in a drive to raise literacy levels and encourage a love of reading. Continue reading at The Bookseller

[ The Bookseller | 2021-10-29 16:42:42 UTC ]
More news stories like this | News stories tagged with: #book club


'Dad Bod,' 'FTW' And 'Amirite' Among 455 New Words Added To Dictionary

Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post

[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Hachette UK revenues fall 3% in third quarter but Shelley hails 'extremely strong' sales

Hachette UK saw its revenues fall 3% in the third quarter of 2021 compared to the same period last year, although c.e.o. David Shelley said sales were still “extremely strong" and ahead of forecasts, with increased market share. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 21:59:40 UTC ]
More news stories like this | News stories tagged with: #extremely strong #hachette uk #david shelley #hachette


A Scientific Explanation for Your Urge to Sniff Old Books

Inside its dry and musty hull, the smell of old books contains great distances. You sense time travel, of course, but also the soaring aeronautics of ideas. Sometimes a great book sticks the landing, very often they don’t. And sometimes books fail to jump high enough. In smelling old books, you... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-27 08:50:57 UTC ]
More news stories like this | News stories tagged with: #great book


YouTube admits deleting Novara Media the ‘wrong call’

The independent publisher was reinstated on YouTube following a backlash, but questions remain. Continue reading at Media Week

[ Media Week | 2021-10-26 15:58:53 UTC ]
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Where to Buy Manga

Are you a new reader and confused about where to buy manga? Here's a primer on how to buy manga in the U.S. and your options for doing so! Continue reading at Book Riot

[ Book Riot | 2021-10-26 10:34:00 UTC ]
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Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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A Debut Novel of a Life in the Arctic, Beyond History’s Reach

In “The Memoirs of Stockholm Sven,” by Nathaniel Ian Miller, a young man swaps the daily grind for the unpeopled expanses of the Far North. Continue reading at The New York Times

[ The New York Times | 2021-10-26 09:00:03 UTC ]
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Watkins Media owner Ifield buys John Hunt Publishing

Entrepreneur Etan Ilfeld, owner of the Watkins Media Group, has bought John Hunt Publishing (JHP) for an undisclosed sum.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-24 22:51:13 UTC ]
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France hails victory as Facebook agrees to pay newspapers for content

Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian

[ The Guardian | 2021-10-21 14:21:02 UTC ]
More news stories like this | News stories tagged with: #content shared #licensing agreement #tech companies #regional newspapers #publishing partners


10 of the Best Science-Fiction Short Stories Everyone Should Read

What are the best places to begin exploring the wonderful world of science fiction? Some of the classic novels of the genre, from Frank Herbert’s Dune to Asimov’s Foundation series (which eventually stretched to seven volumes), might appear daunting because of their sheer size and scope. Below,... Continue reading at Interesting Literature

[ Interesting Literature | 2021-10-20 14:00:25 UTC ]
More news stories like this | News stories tagged with: #wonderful world #science fiction #classic novels #frank herbert #short stories