Folio: hosted a CEO roundtable recently, the main subject of which was, as reported here, the “sacred, age-old barrier that once separated media companies’ editorial and sales teams.” We can argue over whether in the magazine industry that barrier was ever sacred (I would win that argument, taking the position of, “You’re kidding, right?”) But what was noteworthy in Greg Dool’s fine coverage of the event was the room’s general consensus: The firewall between church and state, he summarizes, “has all but disappeared in the age of branded content and marketing services—and that isn’t necessarily a bad thing.” Well, yeah. Native advertising. Pay-for-play events. Custom edit packages. These have obviously changed the terms of engagement across the industry, and you’d be a fool to say otherwise. Some people want to build a wall and some want to demolish one—and they both have their reasons. But, hey, can we just focus on the second part for a moment? Isn’t necessarily a bad thing? The sense of the room, Dool reports, was that “today’s business climate requires editors to work side-by-side with ad sales teams (and their clients) in order to meet new and evolving demands from marketers and offset declines in traditional advertising.” Or, as one CEO put it, “The only way to truly protect editorial integrity is to have editors involved in the process.” Hmm. I’m pretty sure the opposite is true. The only way to truly protect editorial integrity is to have editors nowhere near the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-01 19:01:02 UTC ]
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As the world is being set up to facilitate frictionless commercial transactions between diverse cultures, is literary fiction losing its role? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-22 00:00:00 UTC ]
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Pearson is to exit its UK adult training business, Pearson in Practice. After launching a... Continue reading at The Bookseller
[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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Reader's Digest UK will no longer produce or sell books, following a restructuring of the... Continue reading at The Bookseller
[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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#book business
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News Corp, the parent company of HarperCollins, has formally applied to separate the company into... Continue reading at The Bookseller
[ The Bookseller | 2012-12-21 00:00:00 UTC ]
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News Corporation said its publishing wing, which is set to be split off as a separate business, incurred losses of $2.1bn in the last financial year. Continue reading at BBC News
[ BBC News | 2012-12-21 00:00:00 UTC ]
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Haynes Publishing Group has reported a 2% drop in overall group revenue in the second quarter of... Continue reading at The Bookseller
[ The Bookseller | 2012-12-18 00:00:00 UTC ]
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#2% drop
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Orion has promoted Jane Sturrock to the role of editorial director, non-fiction. She will... Continue reading at The Bookseller
[ The Bookseller | 2012-12-12 00:00:00 UTC ]
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All signs point to the USPS wanting-in on the newsstand business, but it’s up to publishers now. Continue reading at Folio Magazine
[ Folio Magazine | 2012-12-11 00:00:00 UTC ]
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#signs point
Ben Horslen has been appointed as editorial director of Puffin Fiction. Horslen is currently... Continue reading at The Bookseller
[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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CHARLOTTE, N.C., Nov. 16, 2012 (GLOBE NEWSWIRE) -- American City Business Journals, the nation's largest print and online publisher of local business news, has acquired Streetwise Media, a Boston-based digital media company that uses a community ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-16 00:00:00 UTC ]
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In what could presage a foundational shift in the online advertising landscape, Federated Media Publishing will shut down its direct sales business, i.e. the division charged with selling standard display ads. On Thursday afternoon (Nov. 8) the company began informing employees that it would... Continue reading at AdWeek
[ AdWeek | 2012-11-09 00:00:00 UTC ]
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#larger scale
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Though relatively small, the book business in New Zealand has proven resilient despite global economic tremors. E-books have had little impact as yet. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-08 00:00:00 UTC ]
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HarperCollins and R.R. Donnelley have signed a new agreement that will create one centralized warehouse that will serve as the distribution site for all HC U.S. titles, including those published by its Christian publishing division that houses Zondervan and Thomas Nelson. Harper said it expects... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-11-05 00:00:00 UTC ]
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Penguin Press title Private Empire: ExxonMobil and American Power has won the Financial... Continue reading at The Bookseller
[ The Bookseller | 2012-11-02 00:00:00 UTC ]
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The digital transformation of publishing—kicked into high gear by devices like the iPad, the Kindle, and the Nook—is one of the top business stories of the turn of the millennium. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
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The Man Group, which also sponsors the Man Booker Prize, has withdrawn its support from the Man Asian Literary Prize, which will be unable to go on after this year if another sponsor isn't found. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-19 00:00:00 UTC ]
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Association of American Publishers A Pennsylvania District Court judge seems to be fed up with copyright holders wasting the courts’ time and resources, ordering an adult movie studio and five anonymous alleged copyright infringers to present their respective cases to court in a bellwether... Continue reading at PC World
[ PC World | 2012-10-10 00:00:00 UTC ]
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A spokesperson for Springer Science and Business Media has said it is "business as usual... Continue reading at The Bookseller
[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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“You don’t understand,” the three-time, big-six published author told me. “Books aren’t designed for you, the customer. Today, non-fiction books are business cards--for speaking, consulting, and deals.” I was meeting this friend for dinner in New York City and had mentioned a trend I had... Continue reading at Fast Company
[ Fast Company | 2012-09-18 00:00:00 UTC ]
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Quercus is set to publish a new book from reality TV star Francis Boulle. The 23-year-old... Continue reading at The Bookseller
[ The Bookseller | 2012-08-14 00:00:00 UTC ]
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