Eva Longoria Will Read You Your Favorite Book: It's Last Night's New Ads

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.Among the new releases, Xbox promotes its "Madden NFL 17" game in a spot featuring Rob Gronkowski; Visa and StubHub team up for a spot; Honda warns that its 2017 Accord will bring all of the neighbors to your yard; and Burberry gets intense with Lily James from "Downton Abbey."Finally, actress Eva Longoria encourages young readers to tap into their love of reading by visiting Storyline Online's website, where they'll find videos of famous actors narrating picture books to bring stories to life. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-12-16 00:00:00 UTC ]

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'A Book Is a Gift Like No Other,' Says Barnes & Noble (See the Newest Ads on TV)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Downton Abbey as Metaphor for the Publishing Industry

Amazon Kindle is now a 'proud sponsor' of Downton Abbey. And it suits, as the show's story arc reflects the current dynamic in the publishing business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-23 00:00:00 UTC ]
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Chris Colfer Doesn’t Want to Know What the Internet Thinks of Him

Specs Who Chris Colfer Age 24 Accomplishments Star of Fox’s Glee; screenwriter; author of The Land of Stories book series (his latest, A Grimm Warning, was just released) Base Los Angeles What’s the first information you consume in the morning? I immediately turn to my cellphone and look to... Continue reading at AdWeek

[ AdWeek | 2014-07-17 00:00:00 UTC ]
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YP CEO: We Were 'Mobile First' Before It Was Cool

David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its... Continue reading at AdWeek

[ AdWeek | 2014-07-04 00:00:00 UTC ]
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Amazon 'Not Optimistic' It Will Resume Selling Hachette Books Normally Soon

Amazon.com said it is "not optimistic" that a dispute with publisher Hachette Book Group will be resolved soon and added that it is acting "on behalf of customers."The comments, which Amazon made yesterday in an online post, are the first extensive remarks by the world's largest online retailer... Continue reading at Advertising Age

[ Advertising Age | 2014-05-28 00:00:00 UTC ]
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Authors on the Air April 25, 2014: Annabelle Gurwitch, Norman Van Aken, Ron Capps

Annabelle Gurwitch, author of "I See You Made an Effort: Compliments, Indignities, and Survival Stories from the Edge of 50" (Blue Rider, 9780399166181), will appear on "Real Time with Bill Maher" on Friday, April 25. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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Growing up Downton: Anthony Russell on living in Leeds Castle

Anthony Russell's vivid stories provide insight into the life of English nobility in the 1950s and '60s -- along with consequences that come with being handed every material good on a silver plate.Imagine if a woman such as the Dowager Countess from “Downton Abbey” was one of your grandmothers.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-12-11 00:00:00 UTC ]
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Sherlock, Doctor Who and Bake Off in BBC's Christmas TV lineup

Mystery of how Holmes survived rooftop fall is solved, Peter Capaldi makes Doctor Who debut, and Open All Hours returnsIt is a mystery that gripped the nation. Finally the BBC will reveal how Sherlock Holmes survived falling to his apparent certain death, in a festive TV lineup that will also... Continue reading at The Guardian

[ The Guardian | 2013-11-26 00:00:00 UTC ]
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The Bill Murray Solution to Better Ads

Mike Cole thinks brands should be more like Bill Murray. At the Digiday Publishing Summit on Tuesday, the reddit sales exec urged brands to be flexible and not pass up opportunities to "be awesome." Cole, who believes the legendary comedian can teach brands a thing or two about responding in... Continue reading at Digiday

[ Digiday | 2013-10-23 00:00:00 UTC ]
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The Chernin Group's Billy Parks Imagines Reality TV, Without TV

This past summer media and entertainment company The Chernin Group (founded by former News Corp. president and COO Peter Chernin) released a digital reality series that took the notion of digital media and ran with it.Mr. Parks: The first thing I did was call all my favorite smartest people... Continue reading at Advertising Age

[ Advertising Age | 2013-10-01 00:00:00 UTC ]
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Blurb: Making Books in Real Time

Books, including Blurb books, were always kind of after the fact,” said Eileen Gittins, CEO of Blurb, the fast-growing POD self-publishing platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-23 00:00:00 UTC ]
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IDPF, Kobo, and Imago’s iSee Guides at BEA 2012

There was plenty of digital activity at this year BookExpo America, starting with the IDPF Digital Book 2012, which emphasized what IDPF executive director Bill McCoy said was the results of the “experimentation” and the “doers.” IDPF featured such “doers” as marketer and publishing maverick... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-08 00:00:00 UTC ]
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Excerpt: A Few Rooms and a Rather Poor Roof

With Downton Abbey on hiatus, Sadie Jones has your fix: her twisty British country drama The Uninvited Guests, centers on a house called Sterne and the family desperate to hold onto it. Read the first chapter here. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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What He's Reading: Hearst Magazines' David Carey

As president of Hearst Magazines, David Carey devotes most of his reading time to Hearst's 20 titles. He also finds time for personal favorites from other publishers, including Hemmings Motor News (Mr. Carey is a classic-cars buff) and The New Yorker, where he served as publisher. “It's more fun... Continue reading at Crains New York

[ Crains New York | 2012-03-25 00:00:00 UTC ]
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'Downton Abbey''s Stevens to judge Man Booker

In a move likely to inflame critics of the Man Booker prize judging process, actor Dan Stevens... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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Redhammer relaunches Michelle Paver site

Written By: Charlotte Williams Publication Date: Tue, 05/07/2011 - 08:39 Redhammer has relaunched children's author Michelle Paver's fansite, The Clan, with a new look and additional features including simultaneous translation which will enable fans from different countries to talk in real... Continue reading at The Bookseller

[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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Collins acquires Downton Abbey companion

Written By: Graeme Neill Publication Date: Fri, 18/03/2011 - 08:33 Collins has bought the rights to a companion book to ITV1's "Downton Abbey", for publication this autumn. Publisher Hannah MacDonald and senior editor Louise Stanley bought world rights in all languages from Gareth Neame, m.d.... Continue reading at The Bookseller

[ The Bookseller | 2011-03-18 00:00:00 UTC ]
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