Eva Longoria Will Read You Your Favorite Book: It's Last Night's New Ads

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.Among the new releases, Xbox promotes its "Madden NFL 17" game in a spot featuring Rob Gronkowski; Visa and StubHub team up for a spot; Honda warns that its 2017 Accord will bring all of the neighbors to your yard; and Burberry gets intense with Lily James from "Downton Abbey."Finally, actress Eva Longoria encourages young readers to tap into their love of reading by visiting Storyline Online's website, where they'll find videos of famous actors narrating picture books to bring stories to life. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-12-16 00:00:00 UTC ]

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Here’s everything Mark Zuckerberg didn’t say, and probably won’t

Cambridge Analytica’s improper access to Facebook user data turned into a firestorm for the social media giant this past week. Four days later, CEO Mark Zuckerberg finally responded, publishing a Facebook post in which he made a familiar vow to do “what it takes to protect our community.” He... Continue reading at Fast Company

[ Fast Company | 2018-03-21 00:00:00 UTC ]
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Amid Sexual Harassment Allegations, PRH Drops An Apologetic Dashner

Following a sexual harassment scandal that has embroiled the children's sector of the publishing industry for the past week, James Dashner, author of the bestselling Maze Runner series, has been dropped by his publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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iBooks Bestsellers: Helen Hardt's 'Shattered' Claims Top Slot

Hardt's novel claimed the #1 spot on the iBooks Bestseller list this past week, followed by Sandra Brown's 'Seeing Red' and Karin Slaughter's 'The Good Daughter' in slots #2 and #3, respectively. Continue reading at Publishers Weekly

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iBooks Bestsellers: The Return of E.L. James

Initials ruled the iBooks Bestsellers list this past week, with J.P Delaney's 'The Girl Before' and J.D. Robb's 'Echoes In Death' nabbing the top two slots respectively and E.L. James netting five slots total on the list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-15 00:00:00 UTC ]
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iBooks Bestsellers: Delaney, Patterson, James On Top

J.P. Delaney's 'The Girl Before' rose to the top of the iBooks Bestseller list this past week, followed by another strong showing by James Patterson and Candice Fox's 'Never Never.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-09 00:00:00 UTC ]
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Eva Longoria Will Read You Your Favorite Book: It's Last Night's New Ads

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age

[ Advertising Age | 2016-12-16 00:00:00 UTC ]
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CNN will bring Anderson Cooper to the Amazon Echo

CNN has made a point of being everywhere its users are, pushing hard to be the first publisher on emerging platforms like Snapchat, Facebook Messenger. This month, it's bringing its TV broadcast to Amazon Echo, an emerging platform projected to grow substantially in the coming years. Instead of... Continue reading at Digiday

[ Digiday | 2016-10-25 00:00:00 UTC ]
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Ditch Your Book Club: This AI-Powered Memoir Wants To Chat With You

Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born. Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born.Do you ever feel like your book... Continue reading at Fast Company

[ Fast Company | 2016-09-01 00:00:00 UTC ]
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This Week's Bestsellers: July 18, 2016

‘Downton Abbey’ creator Julian Fellowes returns with the Victorian Era novel Belgravia, #13 in Hardcover Fiction. Plus comedian Michael Ian Black plays his Trump card, Jennifer Keishin Armstrong writes a book about a TV show about nothing, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-15 00:00:00 UTC ]
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Student Projects for Ikea, Amazon and Lego Win Future Lions at Cannes

A food container for Ikea that warns when its contents are about to spoil, an AI voice interface for Amazon designed for seniors and an app that reads books to children via Facebook Messenger were among the winning student work of this year's Future Lions awards at the Cannes Lions International... Continue reading at Advertising Age

[ Advertising Age | 2016-06-23 00:00:00 UTC ]
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Chloé Esposito 'bad twin' trilogy bags over £2m at London book fair

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[ The Guardian | 2016-04-14 00:00:00 UTC ]
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New app uses your cellphone to detect earthquakes

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[ Los Angeles Times | 2016-02-13 00:00:00 UTC ]
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Orion releases 'groundbreaking' Julian Fellowes app

Orion is releasing a serialised novella by "Downton Abbey" creator and writer Julian Fellowes as part of a “groundbreaking” new app and storytelling experience. Continue reading at The Bookseller

[ The Bookseller | 2016-01-04 00:00:00 UTC ]
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One world for all

This past week has seen two of my favourite publishing events overlap, the Frankfurt Book Fair and the Man Booker Prize, proving that, for all of the industry’s foibles, we still know how to put on a show. The backdrop to the Frankfurt Book Fair this year is intriguing: as with the London Book... Continue reading at The Bookseller

[ The Bookseller | 2015-10-16 00:00:00 UTC ]
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Zach LaVine Couldn't Care Less About Dunking in Foot Locker Spot

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing... Continue reading at Advertising Age

[ Advertising Age | 2015-08-18 00:00:00 UTC ]
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Publishers stress authenticity is key to social media success

Publishers should help authors to identify their digital skills, but social media is “not the most important thing”, writers and industry insiders have told The Bookseller. Authors should feel comfortable with any digital activity they are asked to undertake, using tweeting, blogging and other... Continue reading at The Bookseller

[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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Poisoned Pen to Bring Back Golden Age Mysteries

With "Downton Abbey" reviving interest in the period between the two world wars, the publishing arm of the British Library has been releasing new editions of forgotten classics published in Britain’s golden age of mystery (considered to span most of the 1920s and ’30s) since 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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'War and Peace' BBC adaptation will star Jim Broadbent, Gillian Anderson

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[ The Christian Science Monitor | 2015-02-26 00:00:00 UTC ]
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Car Brands Are Starting to Get the Marketing Data They've Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek

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