The ticking clock on the General Data Protection Regulation (GDPR) website is a stark warning for digital publishers behind on preparations for the EU’s massive expansion of data privacy rules. The GDPR is coming, and soon but publishers need to reign in the cookies running on their sites if they want to avoid hefty fines. Sponsored content by The Media Trust The post EU Publishers: Clean up your cookies or get burned by GDPR appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-07-20 00:00:00 UTC ]
The Associated Press (AP) is expanding its live video offering as digital publishers from across the media spectrum look to show more live video online. Multiple live streams will now be available on AP's digital Video Hub platform, which ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-10 00:00:00 UTC ]
More news stories like this
Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
More news stories like this
The sky-high valuations of digital publishers such as BuzzFeed and Vox are fuelled by the idea that the media company of the future also has to be a tech company. Almost every new digital media business from Mashable to Pierre Omidyar's First Loo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-09 00:00:00 UTC ]
More news stories like this
The explainer video has become a pervasive format across digital publishers, from BuzzFeed to Business Insider. It’s not a new invention, but it’s proving more and more attractive to publishers as they aim to grow their Web video operations. Here’s why. The post Why publishers are flocking to... Continue reading at Digiday
[ Digiday | 2014-10-27 00:00:00 UTC ]
More news stories like this
The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
More news stories like this
Yahoo and other online publishers are embracing the term "magazine." Here's why that's not as backwards as its sounds. The post Why digital publishers want to be in the magazine business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-21 00:00:00 UTC ]
More news stories like this
Digital publishers are moving the battle for audience attention from their eyeballs to their eardrums. The post Publishers give Web articles audio options appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-14 00:00:00 UTC ]
More news stories like this
In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
More news stories like this
In its 2013 State of the News Media report released today, Pew found that while digital publishers are clearly growing fast, they're going to need to grow a lot more to make up for the losses elsewhere. The post 5 charts that describe the state of digital publishing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-26 00:00:00 UTC ]
More news stories like this
Digital publishers like Politco, Pitchfork, and Pando are reworking their online brands for print, a medium that they were supposed to replace.The post Why so many digital publishers are flocking back to print appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-10 00:00:00 UTC ]
More news stories like this
As they now become digital publishers, newspaper organizations have a glut of audience insight into what both readers want and advertisers want to know. “Newspapers … are among the most trusted brands for providing valuable a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
More news stories like this
Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
More news stories like this
A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday
[ Digiday | 2014-01-14 00:00:00 UTC ]
More news stories like this
Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at AdWeek
[ AdWeek | 2013-12-23 00:00:00 UTC ]
More news stories like this
It can be hard out there for a freelancer. The avalanche of emails, stiff competition, low pay and ignored invoices all make it a real challenge. That’s why Ebyline, a conduit between digital publishers and writers, works to connect tho ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-19 00:00:00 UTC ]
More news stories like this
Programmatic buying might be common for digital publishers, but for TV networks, shaking up legacy media buying won't happen easily.Interpublic Group of Cos. announced in August a consortium that includes A&E Networks, Cablevision, Clear Channel and Tribune to build and test an automated... Continue reading at Advertising Age
[ Advertising Age | 2013-11-19 00:00:00 UTC ]
More news stories like this
Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created their own private exchanges and are c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
More news stories like this
What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age
[ Advertising Age | 2013-10-14 00:00:00 UTC ]
More news stories like this
The varied views from digital publishers on display at Berlin's Rewrite the Web event revealed one commonality: content always takes precedent over platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
More news stories like this
For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
More news stories like this