Esports makes a deal with Nielsen to measure its audience

The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s developer Blizzard have introduced new viewing metrics. Now, Sweden’s Modern Times Group AB on Thursday said it has enlisted Nielsen to provide data on how many people are actually watching their ESL and Dreamhack events. Competitive gaming has grown immensely in popularity over the last decade: Hundreds of thousands watched via the internet when 16-year-old Kyle “Bugha” Giersdorf took home $3 million by winning the Fortnite World Cup final in New York in July—in addition to the sold-out audience of more than 20,000 attending in person at New York City’s Arthur Ashe Stadium. Still, the actual number of people who watch such competitions, or ESL’s Pro League tournaments, is partly shrouded in mystery. An investigation by gaming site Kotaku examined reports that large esports events, such as the League of Legends World Championship, attract a lot more viewers than traditional sports highlights like the Super Bowl. Kotaku found these claims are based on unverifiable and possibly inflated numbers, and showed how numbers could be boosted by adding “junk” views from people who visit websites where embedded tournament streams play briefly. MTG, owner of ESL, which says on its website it’s... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-26 18:44:54 UTC ]
News tagged with: #competitive gaming #grown immensely #super bowl #—bloomberg news #nielsen

Other Publishing stories related to: ' Esports makes a deal with Nielsen to measure its audience '

The Best SFF eBook Deals of January 8, 2024

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2024-01-08 14:54:33 UTC ]
More news stories like this | News stories tagged with: #science fiction

Religion Book Deals: January 3, 2024

Sandra Glahn, the author of ‘Nobody’s Mother,’ brings two more titles to IVP Academic; a true story inspires a picture book headed to Behrman House; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-03 05:00:00 UTC ]
More news stories like this | News stories tagged with: #picture book

Poetry sales boom as Instagram and Facebook take work to new audiences

Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian

[ The Guardian | 2023-12-24 12:00:53 UTC ]
More news stories like this | News stories tagged with: #hardback books #publishing contract #hardback

Book Riot’s SFF Deals for December 18, 2023

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-12-18 18:52:09 UTC ]
More news stories like this | News stories tagged with: #sff deals #science fiction

Five years and 2m copies later, self-published author lands UK book deal

Norfolk-based crime writer JM Dalgliesh topped the Amazon and Kindle bestsellers before being signed by a traditional publisher In 2018, JM Dalgliesh was a stay-at-home father when he sent his first crime novel to six literary agents, only to receive polite rejection letters – or no response at... Continue reading at The Guardian

[ The Guardian | 2023-12-17 09:00:23 UTC ]
More news stories like this | News stories tagged with: #2m copies #literary agents #traditional publisher #kindle #uk book #self-published author

Book Deals: Week of December 18, 2023

Alexander Chee sells a novel to Mariner, Diversion takes on a collection of essays by Tiffany Haddish, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #tiffany haddish

Deals by KKR Led Publishing Acquisition Action in 2023

Many of the mergers and acquisitions in the year centered on book manufacturers, but the two biggest deals both involved private equity firm KKR. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest deals #book manufacturers

Religion Book Deals: December 13, 2023

Francine Rivers, author of the 1991 bestselling ‘Redeeming Love’ and a slew of other titles, is bringing a new novel to Tyndale; ‘Reading Black Books’ author Claude Atcho brings a new title to WaterBrook, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #francine rivers

The Best Sci-Fi/Fantasy Book Deals of December 11, 2023

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-12-11 16:27:41 UTC ]
More news stories like this | News stories tagged with: #science fiction

Dhonielle Clayton Is Working to Make the Book World More Diverse

Her solution? A packaging business that sells ideas for commercial genre fiction featuring characters from broadly diverse backgrounds. Continue reading at The New York Times

[ The New York Times | 2023-12-10 10:00:31 UTC ]
More news stories like this | News stories tagged with: #dhonielle clayton #book world

Sonos home theater gear is up to 25 percent off, plus the rest of the best tech deals this week

Depending on what you buy and where you shop, many online purchases should arrive before December 25th, so if you're still working through your gift list, it might not be too late. Even if you're just looking for deals in general, there are plenty out there. Despite the fact that the official... Continue reading at Engadget

[ Engadget | 2023-12-08 17:45:42 UTC ]
More news stories like this | News stories tagged with: #extra cost #harder sell #order online #top picks #follow @engadgetdeals #kindle

Book Deals: Week of December 11, 2023

Jeffery Deaver and Isabella Maldonado sell the first in a new series to Thomas & Mercer, Europa takes on International Booker finalist Robert Seethaler, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #jeffery deaver #thomas mercer #europa takes

Arkane Lyon is making a Blade game and we're all very excited

Arkane Lyon, the developer of Deathloop, is making a game based on Marvel’s resident vampire hunter Blade. There’s a trailer, but it’s just a cinematic with no gameplay. Still, this is very exciting news as Arkane Lyon is the talented team behind Prey and the Dishonored 2. It also made the... Continue reading at Engadget

[ Engadget | 2023-12-08 03:21:48 UTC ]
More news stories like this | News stories tagged with: #game awards #exciting news #recent titles #release date #comic book

The Best Sci-Fi/Fantasy Book Deals for December 4, 2023

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-12-04 16:55:30 UTC ]
More news stories like this | News stories tagged with: #science fiction

All the best Cyber Monday deals that are still live on Amazon right now

Cyber Monday may have come and gone, but quite a few of the deals are still live. We're also seeing new discounts and bundles pop up that weren't previously listed. If you didn't get everything you need during the frenzy of Black Friday sales, you can still save on Amazon Echos, Dyson vacs,... Continue reading at Engadget

[ Engadget | 2023-12-01 16:43:49 UTC ]
More news stories like this | News stories tagged with: #ten minutes #buying advice #$50 discount #$20 higher #— precisely #follow @engadgetdeals #audiobook

Book Deals: Week of December 4, 2023

Bestselling YA author Brigid Kemmerer sells a romantasy trilogy to Avon, Lyons buys a book on the rise of Major League Soccer, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #romantasy trilogy

The best Cyber Monday deals for 2023 that are still going: Shop sales from Apple, Sonos, Google, Anker and more

Cyber Monday is almost over but the deals are not yet gone. There are still a number of great tech deals out there, so if you're a little late to the holiday shopping frenzy that has been the past few days, fear not. You can still save on gadgets from Apple, Sonos,... Continue reading at Engadget

[ Engadget | 2023-11-27 23:00:03 UTC ]
More news stories like this | News stories tagged with: #longer warranty #reading progress #basic pen #journaling books #low-light footage #$20 higher #extra $10 #$10 higher #$60 depending #$549 depending #$20 lower #— buying #— precisely #kindle #audiobook

36 of the best Cyber Monday deals on Amazon devices

As Cyber Monday begins to wind down, nearly all of the deals are still live on Amazon, so if you've had other stuff going on, you still have time to shop Echos, Kindles, Fire TV sticks and more at a discount. Amazon seems to reserve its best deals for three events: its... Continue reading at Engadget

[ Engadget | 2023-11-27 22:18:55 UTC ]
More news stories like this | News stories tagged with: #privacy zones #night vision #wider field #eero routers #routers performed #step-by-step instructions #management features #6ghz band #isp plans #5ghz band #4ghz receiver #extra $10 #saving $15 #— buying #ebooks #kindle