The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s developer Blizzard have introduced new viewing metrics. Now, Sweden’s Modern Times Group AB on Thursday said it has enlisted Nielsen to provide data on how many people are actually watching their ESL and Dreamhack events. Competitive gaming has grown immensely in popularity over the last decade: Hundreds of thousands watched via the internet when 16-year-old Kyle “Bugha” Giersdorf took home $3 million by winning the Fortnite World Cup final in New York in July—in addition to the sold-out audience of more than 20,000 attending in person at New York City’s Arthur Ashe Stadium. Still, the actual number of people who watch such competitions, or ESL’s Pro League tournaments, is partly shrouded in mystery. An investigation by gaming site Kotaku examined reports that large esports events, such as the League of Legends World Championship, attract a lot more viewers than traditional sports highlights like the Super Bowl. Kotaku found these claims are based on unverifiable and possibly inflated numbers, and showed how numbers could be boosted by adding “junk” views from people who visit websites where embedded tournament streams play briefly. MTG, owner of ESL, which says on its website it’s... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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Since its inception in 2019, the children’s publisher has quietly amassed a list of award-winning and bestselling titles with a focus on stories about the Latine experience by Latine creators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-30 04:00:00 UTC ]
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Kensington picks up TikTok star Harley Laroux’s new novel, Bloomsbury nabs a nonfiction book by Miriam Toews, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
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The author of “Mother-Daughter Murder Night” started working on her debut novel during a time of tremendous stress. Continue reading at The New York Times
[ The New York Times | 2023-10-26 09:02:09 UTC ]
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Scholastic Inc. will end a widely criticized policy that made it easier for school book fairs not to sell works with racial, disability and LGBTQ+ themes Continue reading at ABC News
[ ABC News | 2023-10-25 19:50:33 UTC ]
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B&H signs two members of its editorial team who are writing board books; a reporter brings her findings on ‘The Radicalization of Young White Christian Men’ to Broadleaf; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-25 04:00:00 UTC ]
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Dann McDorman, the executive producer of “The Beat With Ari Melber,” gave up writing fiction in his 20s. Now, he’s publishing his first novel at age 47. Continue reading at The New York Times
[ The New York Times | 2023-10-24 09:02:04 UTC ]
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In the lead-up to this year's Esports Business and Gaming Summit, the event's organizers polled 112 North American gaming and esports executives about their thoughts on the industry’s current trajectory, representing a cross-section of executives in sectors including broadcasting and media,... Continue reading at Digiday
[ Digiday | 2023-10-24 04:01:00 UTC ]
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W. W. Norton will take over distribution for both Yale University Press and Harvard University Press next fall, when it will begin selling titles set to be released in January 2025. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-24 04:00:00 UTC ]
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Serena Williams sells two to Random House, Gallery signs Deion Sanders, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-20 04:00:00 UTC ]
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The author of 'Do You Remember Being Born?' explains how he created a "Moorebot" to generate the verse in the novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-20 04:00:00 UTC ]
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Serena Williams just announced a book deal with Random House Publishing Group. Here's what we know so far. Continue reading at Book Riot
[ Book Riot | 2023-10-19 16:48:02 UTC ]
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The King's English Bookshop in Salt Lake City doubles down on supporting Drag Story Hours following a bomb threat, and is preparing to launch a new venture, Mosaics Community Bookstore and Venue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-19 04:00:00 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-10-16 14:13:47 UTC ]
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George Stephanopoulos sells a history of the White House Situation Room to Grand Central, Random House buys a memoir from Salman Rushdie, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
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We're now getting close to the end of Amazon's second Prime Day sale event for 2023. Most of the deals we're tracking are still live, so you can still shop early for the holidays — or buy something for yourself at a discount. If you missed out on the deals from the... Continue reading at Engadget
[ Engadget | 2023-10-11 22:10:30 UTC ]
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Prime Day means our favorite e-reader, the Kindle, is on sale. Plus, deals on other Amazon devices we like. Continue reading at Wired
[ Wired | 2023-10-11 16:06:00 UTC ]
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We're into day two of Amazon's second Prime Day sale event for 2023, and it's still a great opportunity to shop for your holiday gifts early — or get something for yourself. If you missed out on any of the deals from the company's Prime Day event in July, this year's... Continue reading at Engadget
[ Engadget | 2023-10-11 14:20:09 UTC ]
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Broadleaf is adding a book on the Enneagram—a personality typing system that burst into the religion publishing scene in 2016; IVP signs a prayer guide from religion scholars; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-11 04:00:00 UTC ]
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Amazon's second Prime Day sale event for 2023 kicked off in the wee hours this morning, and it's turning out to be a great opportunity to shop for your holiday gifts early — or get something for yourself. And if you missed out on any of the deals from Prime Day in July,... Continue reading at Engadget
[ Engadget | 2023-10-11 00:21:03 UTC ]
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An ereader lets you take a whole library of books with you wherever you go — and even lets you borrow titles from your actual library too. Kindles are probably the best known (and top selling) ereaders on the market and they make great gifts for the holidays. During... Continue reading at Engadget
[ Engadget | 2023-10-10 14:35:09 UTC ]
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