Esports makes a deal with Nielsen to measure its audience

The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s developer Blizzard have introduced new viewing metrics. Now, Sweden’s Modern Times Group AB on Thursday said it has enlisted Nielsen to provide data on how many people are actually watching their ESL and Dreamhack events. Competitive gaming has grown immensely in popularity over the last decade: Hundreds of thousands watched via the internet when 16-year-old Kyle “Bugha” Giersdorf took home $3 million by winning the Fortnite World Cup final in New York in July—in addition to the sold-out audience of more than 20,000 attending in person at New York City’s Arthur Ashe Stadium. Still, the actual number of people who watch such competitions, or ESL’s Pro League tournaments, is partly shrouded in mystery. An investigation by gaming site Kotaku examined reports that large esports events, such as the League of Legends World Championship, attract a lot more viewers than traditional sports highlights like the Super Bowl. Kotaku found these claims are based on unverifiable and possibly inflated numbers, and showed how numbers could be boosted by adding “junk” views from people who visit websites where embedded tournament streams play briefly. MTG, owner of ESL, which says on its website it’s... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-26 18:44:54 UTC ]
News tagged with: #competitive gaming #grown immensely #super bowl #—bloomberg news #nielsen

Other Publishing stories related to: ' Esports makes a deal with Nielsen to measure its audience '


Levine Querido: Making Waves in the Spanish Market

Since its inception in 2019, the children’s publisher has quietly amassed a list of award-winning and bestselling titles with a focus on stories about the Latine experience by Latine creators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #making waves #bestselling titles


Book Deals: Week of October 30, 2023

Kensington picks up TikTok star Harley Laroux’s new novel, Bloomsbury nabs a nonfiction book by Miriam Toews, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #nonfiction book #bloomsbury


Desperate to Make Her Mother Smile, Nina Simon Wrote a Book

The author of “Mother-Daughter Murder Night” started working on her debut novel during a time of tremendous stress. Continue reading at The New York Times

[ The New York Times | 2023-10-26 09:02:09 UTC ]
More news stories like this | News stories tagged with: #debut novel


Scholastic will drop policy that makes it easier for school fairs to exclude diverse books

Scholastic Inc. will end a widely criticized policy that made it easier for school book fairs not to sell works with racial, disability and LGBTQ+ themes Continue reading at ABC News

[ ABC News | 2023-10-25 19:50:33 UTC ]
More news stories like this | News stories tagged with: #school fairs #scholastic


Religion Book Deals: October 25, 2023

B&H signs two members of its editorial team who are writing board books; a reporter brings her findings on ‘The Radicalization of Young White Christian Men’ to Broadleaf; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial team


When a Book Deal Feels Like ‘Winning the Middle-Age Lottery’

Dann McDorman, the executive producer of “The Beat With Ari Melber,” gave up writing fiction in his 20s. Now, he’s publishing his first novel at age 47. Continue reading at The New York Times

[ The New York Times | 2023-10-24 09:02:04 UTC ]
More news stories like this | News stories tagged with: #dann mcdorman #executive producer #ari melber #writing fiction #first novel #book deal


Why executives at Esports Business Summit are (still) bullish on competitive gaming

In the lead-up to this year's Esports Business and Gaming Summit, the event's organizers polled 112 North American gaming and esports executives about their thoughts on the industry’s current trajectory, representing a cross-section of executives in sectors including broadcasting and media,... Continue reading at Digiday

[ Digiday | 2023-10-24 04:01:00 UTC ]
More news stories like this | News stories tagged with: #competitive gaming #current trajectory #game developers #scholastic


Norton Signs Distribution Deals with Harvard, Yale

W. W. Norton will take over distribution for both Yale University Press and Harvard University Press next fall, when it will begin selling titles set to be released in January 2025. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-24 04:00:00 UTC ]
More news stories like this |


Book Deals: Week of October 23, 2023

Serena Williams sells two to Random House, Gallery signs Deion Sanders, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #random house


Marianne Moore and AI Helped Make Sean Michaels' New Novel

The author of 'Do You Remember Being Born?' explains how he created a "Moorebot" to generate the verse in the novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-20 04:00:00 UTC ]
More news stories like this |


Serena Williams Has a Two-Book Deal, Including a Memoir

Serena Williams just announced a book deal with Random House Publishing Group. Here's what we know so far. Continue reading at Book Riot

[ Book Riot | 2023-10-19 16:48:02 UTC ]
More news stories like this | News stories tagged with: #serena williams #random house #book deal


Along Utah’s Wasatch Front, LGBTQ Bookstores Make a Statement

The King's English Bookshop in Salt Lake City doubles down on supporting Drag Story Hours following a bomb threat, and is preparing to launch a new venture, Mosaics Community Bookstore and Venue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #english bookshop #bomb threat #bookstore #bookshop


The Best SFF eBook Deals for Oct 16, 2023

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-10-16 14:13:47 UTC ]
More news stories like this | News stories tagged with: #science fiction


Book Deals: Week of October 16, 2023

George Stephanopoulos sells a history of the White House Situation Room to Grand Central, Random House buys a memoir from Salman Rushdie, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #grand central #salman rushdie #memoir #random house


The 53 best Prime Day deals to shop while you still can — from portable tech to smart home gear

We're now getting close to the end of Amazon's second Prime Day sale event for 2023. Most of the deals we're tracking are still live, so you can still shop early for the holidays — or buy something for yourself at a discount. If you missed out on the deals from the... Continue reading at Engadget

[ Engadget | 2023-10-11 22:10:30 UTC ]
More news stories like this | News stories tagged with: #important ratings #nintendo switch #full-sized adapter #well-built gamepad #crucial mx500 #yahoo life #ebooks #kindle


10 Best Prime Day Kindle Deals (2023) for Book Lovers

Prime Day means our favorite e-reader, the Kindle, is on sale. Plus, deals on other Amazon devices we like. Continue reading at Wired

[ Wired | 2023-10-11 16:06:00 UTC ]
More news stories like this | News stories tagged with: #book lovers #favorite e-reader #amazon devices #kindle


The 40+ best Prime Day deals to shop for right now — from portable tech to smart home gear

We're into day two of Amazon's second Prime Day sale event for 2023, and it's still a great opportunity to shop for your holiday gifts early — or get something for yourself. If you missed out on any of the deals from the company's Prime Day event in July, this year's... Continue reading at Engadget

[ Engadget | 2023-10-11 14:20:09 UTC ]
More news stories like this | News stories tagged with: #tracks accurately #glides smoothly #important ratings #nintendo switch #full-sized adapter #well-built gamepad #positive review #crucial mx500 #yahoo life #ebooks #kindle


Religion Book Deals: October 11, 2023

Broadleaf is adding a book on the Enneagram—a personality typing system that burst into the religion publishing scene in 2016; IVP signs a prayer guide from religion scholars; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ivp signs #religion scholars #religion publishing


The 35 best Amazon Prime Day deals to shop for right now

Amazon's second Prime Day sale event for 2023 kicked off in the wee hours this morning, and it's turning out to be a great opportunity to shop for your holiday gifts early — or get something for yourself. And if you missed out on any of the deals from Prime Day in July,... Continue reading at Engadget

[ Engadget | 2023-10-11 00:21:03 UTC ]
More news stories like this | News stories tagged with: #tracks accurately #glides smoothly #important ratings #nintendo switch #full-sized adapter #well-built gamepad #works immediately #positive review #crucial mx500 #yahoo life #ebooks #kindle


We found the best Prime Day Kindle deals for October 2023

An ereader lets you take a whole library of books with you wherever you go — and even lets you borrow titles from your actual library too. Kindles are probably the best known (and top selling) ereaders on the market and they make great gifts for the holidays. During... Continue reading at Engadget

[ Engadget | 2023-10-10 14:35:09 UTC ]
More news stories like this | News stories tagged with: #2-inch screen #fabric cover #two-year warranty #kids version #yahoo life #ebooks #kindle