Email Newsletters Hit a Speed Bump: Inaccurate Open Rates

Email newsletters are hot, with whole digital-media startups built on their backs and traditional publishers like The New York Times and The Washington Post producing them by the dozens.The conversational news roundup TheSkimm, for example, says it has over three million subscribers. Lena Dunham and Jenni Konner's Lenny Letter claims hundreds of thousands. That reach is valuable when drawing readers to websites' homepages keeps getting harder. Both are now focused on building sustainable businesses, backed by venture capital at TheSkimm and by magazine powerhouse Hearst in the case of Lenny.But another newsletter flagged an unexpected challenge last week, one that caused its founders to rethink their primary method of distribution and introduce an app to complement it. Liza Darwin and Casey Lewis, who started Clover Letter in February for teen girls, wrote on Medium that their strong start was running into a problem with their open rate. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-07-13 00:00:00 UTC ]
News tagged with: #venture capital #teen girls #strong start

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FSG Gets Cozy With the Wolverines for Breakout Hit

Stoking the excitement, or the anger, of sports fans can be highly effective. Just ask FSG, which has a sleeper hit on its hands after reaching out to Michigan Wolverine football fans for its book about former head coach, Rich Rodriguez. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #breakout hit #sports fans #sleeper hit #head coach


New SoA chair urges ebook rate rethink

Falco creator Lindsey Davis has become the new chair of the Society of Authors, vowing to... Continue reading at The Bookseller

[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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Digital Book Census shows rates creep up

Digital royalty rates paid to authors by publishers are increasing, though there remains... Continue reading at The Bookseller

[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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International Bestsellers, November 2011: Literary Novels Hit in Germany, Italy

The top three fiction titles in Germany were all debuts in October, led by In Times of Fading Light, which recently won the 2011 German Book Prize and is set for publication in the U.S. by Graywolf Press in fall 2013. Umberto Eco’s newest book, The Prague Cemetery, which debuted at #3, is newly... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international bestsellers #fiction titles #fading light #recently won #graywolf press #newly published


Angry Robot finds deals through Open Door

Written By: Charlotte Williams Publication Date: Tue, 15/11/2011 - 15:39 Angry Robot has books by two debut authors following its "Open Door Month", in which un-agented authors could submit their works directly to the publisher. Editor Lee Harris negotiated both deals, each for world rights... Continue reading at The Bookseller

[ The Bookseller | 2011-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut authors #un-agented authors #world rights


Maher opens discount bookshop

Written By: Lisa Campbell Publication Date: Fri, 11/11/2011 - 07:25 The former owner of Maher the Bookseller, which went out of business in June after 16 years trading, has opened another bookshop selling titles for up to 50% off r.r.p. Tony Maher, who used to own his former business in the... Continue reading at The Bookseller

[ The Bookseller | 2011-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tony maher #recently opened #shopping complex


Foyles in Westfield Stratford City to open in 10 days

Written By: Lisa Campbell Publication Date: Mon, 31/10/2011 - 08:05 Foyles' seventh branch, in Westfield Stratford City shopping centre, is due to open on 10th November. The shopping centre site, situated near the London Olympic Stadium, opened in September but Foyles delayed its own opening... Continue reading at The Bookseller

[ The Bookseller | 2011-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #seventh branch #10th november


Norfolk Police opens Bertrams fraud probe

Written By: Lisa Campbell Publication Date: Tue, 25/10/2011 - 15:34 Norfolk Police has begun an investigation into a £1.9m fraud alleged to have taken place at Bertrams. The Norwich-based wholesaler originally revealed it had discovered an employee had been “fraudulently controlling” a... Continue reading at The Bookseller

[ The Bookseller | 2011-10-25 00:00:00 UTC ]
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Hughes & Hughes opens in former Waterstone's store

Written By: Lisa Campbell Publication Date: Tue, 25/10/2011 - 07:50 Hughes & Hughes has opened a branch in a former Dublin Waterstone’s store, creating 14 jobs. The bookseller claimed the outlet in Dublin’s Jervis Centre is the country’s first pop-up bookshop. The 6,000 square-metre space... Continue reading at The Bookseller

[ The Bookseller | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sells books


Waiting for a Rights Bump From the NBAs

The Booker Prize moves sales, especially for the winner. Not only does the British literary prize matter to U.K. readers, but Americans apparently care as well. After Julian Barnes’s The Sense of an Ending was awarded the Booker last week, the author’s English publisher, Jonathan Cape, announced... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jonathan cape


Phone hacking scandal hits publishing

Written By: Benedicte Page Publication Date: Fri, 21/10/2011 - 08:33 The News of the World phone hacking scandal has hit the book industry, with the revelation that private material relating to individuals within the trade has been discovered by police during "Operation Weeting". Both agent... Continue reading at The Bookseller

[ The Bookseller | 2011-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry


New Holland hit by more redundancies

Written By: Charlotte Williams Publication Date: Thu, 20/10/2011 - 15:50 Illustrated publisher New Holland has undergone its third round of redundancies in four years, with nearly half the company’s UK staff leaving the publisher, including its managing director. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-20 00:00:00 UTC ]
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Open Road launches Iconic E-Books

Written By: Charlotte Williams Publication Date: Tue, 18/10/2011 - 15:19 Digital publisher Open Road is launching a new imprint, Iconic E-books, with Erica Jong's Fear of Flying and Alice Walker's The Color Purple to be among its first titles. The Iconic E-Books titles will be those that have... Continue reading at The Bookseller

[ The Bookseller | 2011-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #erica jong #alice walker #color purple #literary fiction


Wylie: 50% royalty rate ‘to be the norm'

Written By: Philip Jones Publication Date: Fri, 14/10/2011 - 14:30 Literary agent Andrew Wylie believes a 50% digital royalty rate will become widely accepted by publishers once the digital "shake-out" settles down. Speaking to The Bookseller from the Frankfurter Hof, Wylie said digital... Continue reading at The Bookseller

[ The Bookseller | 2011-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #digital distributors #widely accepted


Torbay Bookshop to stay open

Written By: Lisa Campbell Publication Date: Wed, 12/10/2011 - 11:13 The Torbay Bookshop in Paignton has made a dramatic U-turn on its decision to close after purchasing a franchise in Thorntons chocolates. Husband-and-wife team Matthew and Sarah Clarke announced their decision to sell the... Continue reading at The Bookseller

[ The Bookseller | 2011-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stay open #torbay bookshop


Global woes unlikely to hit US business at Frankfurt

Written By: Charlotte Williams Publication Date: Mon, 10/10/2011 - 08:43 Leading US publishers are looking forward to this week's Frankfurt Book Fair, with both Simon & Schuster and Hachette bringing more editors than they did last year. Hachette US chairman and c.e.o. David Young will be... Continue reading at The Bookseller

[ The Bookseller | 2011-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #david young


Hachette opens Dubai office

Written By: Charlotte Williams Publication Date: Thu, 29/09/2011 - 12:08 Hachette UK is opening a sales and marketing office in Dubai to cover the Middle East, with Matt Cowdery taking on the role of sales manager, Middle East. Group commercial director Richard Kitson said: "The establishment... Continue reading at The Bookseller

[ The Bookseller | 2011-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing office #sales manager #sales operations #sales operation #middle east


"Eye-opening" shortlist revealed for Royal Society prize

Publication Date: Tue, 27/09/2011 - 08:30 Titles on words, waves and the periodic table have made it through to the final six for the Royal Society Winton Prize for Science Books, described as an "intensely rewarding and eye-opening" shortlist by the judges. Guy Deutscher’s Through the Language... Continue reading at The Bookseller

[ The Bookseller | 2011-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shortlist revealed #periodic table #science books #william hill #disappearing spoon


Women's brands hard hit by downturn

Written By: Benedicte Page, Felicity Wood and Philip Stone Publication Date: Fri, 23/09/2011 - 10:15 A squeeze on consumer spending in supermarkets and the migration to digital are being blamed for the spectacular falls in sales suffered by many of the UK’s biggest commercial women’s novelists... Continue reading at The Bookseller

[ The Bookseller | 2011-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marian keyes #jodi picoult #veronica henry #maeve binchy #harriet evans #jill mansell #lesley pearse


Somerset library campaigners hit fundraising goal

Written By: Graeme Neill Publication Date: Wed, 21/09/2011 - 12:30 Campaigners against library closures in Somerset have reached its initial target in fundraising for the forthcoming legal review. Earlier this year, 11 closures in the region were announced with six to shut in October and five... Continue reading at The Bookseller

[ The Bookseller | 2011-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library closures #initial target #judicial review #legal battle