Email Newsletters Hit a Speed Bump: Inaccurate Open Rates

Email newsletters are hot, with whole digital-media startups built on their backs and traditional publishers like The New York Times and The Washington Post producing them by the dozens.The conversational news roundup TheSkimm, for example, says it has over three million subscribers. Lena Dunham and Jenni Konner's Lenny Letter claims hundreds of thousands. That reach is valuable when drawing readers to websites' homepages keeps getting harder. Both are now focused on building sustainable businesses, backed by venture capital at TheSkimm and by magazine powerhouse Hearst in the case of Lenny.But another newsletter flagged an unexpected challenge last week, one that caused its founders to rethink their primary method of distribution and introduce an app to complement it. Liza Darwin and Casey Lewis, who started Clover Letter in February for teen girls, wrote on Medium that their strong start was running into a problem with their open rate. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-07-13 00:00:00 UTC ]
News tagged with: #venture capital #teen girls #strong start

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Nominations open for UK's "biggest ever poetry festival"

Written By: Charlotte Williams Publication Date: Wed, 01/06/2011 - 09:06 The Southbank Centre has opened nominations for "the largest poetry festival ever staged in the UK", the Poetry Parnassus, which will form part of next year's Cultural Olympiad. The festival will see 205 poets, one from... Continue reading at The Bookseller

[ The Bookseller | 2011-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #poetry festival #nominations open #southbank centre #opened nominations #form part #feature readings


Internet Advertising Hits Record $7.3 Billion in First Quarter

Internet advertising in the U.S. totaled $7.3 billion in the U.S. in the first quarter of 2011, up 23 percent over the same period in 2010 and set the highest first quarter level ever for the industry, according to the Interactive Advertising Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-26 00:00:00 UTC ]
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Amazon to open new service centre for Kindle support

Publication Date: Wed, 25/05/2011 - 14:24 Amazon is to open a new customer service centre in Edinburgh this August, with one of its roles to handle technical support for the Kindle. The move will create more than 900 permanent and temporary jobs over the next five years. The centre will be... Continue reading at The Bookseller

[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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AP Watt's King attacks 25% digital royalty rate

Written By: Charlotte Williams Publication Date: Thu, 19/05/2011 - 12:58 A P Watt chairman Caradoc King has become the latest agent to attack the 25% royalty rate on ebooks, with agency pricing and piracy also among topics under discussion at today's Westminster Media Forum. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ap watt #agency pricing


Shift to digital will hit revenue, says Barnsley

Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 09:03 Publishers are unlikely to be able to replace the revenues lost in the shift from print to ebooks unless they can significantly grow volume sales, according to HarperCollins c.e.o. Victoria Barnsley. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #victoria barnsley


Random hits 2m ebook sales

Written By: Charlotte Williams Publication Date: Fri, 06/05/2011 - 08:55 Random House has hit the landmark of two million ebooks sold in the UK, with other leading publishers reporting a first quarter “explosion” in digital sales. E-books currently account for 8% of RH's overall sales, with... Continue reading at The Bookseller

[ The Bookseller | 2011-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales #selling ebooks #lee child #james patterson #jo nesb #biggest-selling authors


E-Commerce News: New York Magazine To Launch Curated Deals Newsletter in May

Joining the line of publishers who are entering the e-commerce space is New York magazine and NY.com; they’ve announced a New York City-specific online deals program that is set to launch in May. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york magazine


W H Smith to open in 50 new UK sites

Written By: Lisa Campbell Publication Date: Thu, 21/04/2011 - 15:43 W H Smith plans to open 50 stores in specially identified UK catchment areas over the next six years, with a "pragmatic" international expansion programme also planned. The high street retailer has bought 22 former British... Continue reading at The Bookseller

[ The Bookseller | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company plans #company revealed


PBS cuts "will hit sales"

Written By: Benedicte Page Publication Date: Mon, 18/04/2011 - 09:20 Poetry publishers have united en masse to demand the Arts Council overturn its decision to stop funding the Poetry Book Society, saying the demise of the organisation would lead to a "considerable loss of sales". A total of... Continue reading at The Bookseller

[ The Bookseller | 2011-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chatto windus #dan franklin #jonathan cape #macmillan children


Autumn Buyers Guide submission site now open

Written By: Hannah Davies Publication Date: Mon, 18/04/2011 - 09:07 The Buyer’s Guide website is now accepting submissions for the Autumn 2011 Adult and Children’s Buyer’s Guides. Eligible titles are those published between July and December 2011. The website will close to submissions on... Continue reading at The Bookseller

[ The Bookseller | 2011-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #accepting submissions #late submissions #eligible titles #friday 6th


London Book Fair 2011: Keeping An Open Mind

In 2001, 81% of publishers were already preparing for the coming ebook (BML research March 2001). Indeed they thought it would come quickly, with half predicting ebooks would deliver more than 10% of total book income by 2006. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open mind


Kobo Opens New Chapter in Europe [eMoney]

Toronto-based Kobo, the e-reading service going up against Amazon, Apple and others, is expanding into Europe. It plans to launch local content versions starting in Germany and Spain in May, and then expand to France, Italy and the Netherlands later. Kobo, which isn't focused on selling... Continue reading at AllThingsD

[ AllThingsD | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #toronto-based kobo #e-reading service


Cutbacks hit the schoolbook market

Written By: Lisa Campbell Publication Date: Fri, 08/04/2011 - 14:47 The Publishers Association has called for more government investment in learning resources after a survey revealed the schoolbook market was hit by cutbacks this year, with further cuts anticipated in 2012. The PA's recently... Continue reading at The Bookseller

[ The Bookseller | 2011-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survey revealed #publishers association #government investment #learning resources #secondary headteachers


Agents warn publishers over digital rates

Written By: Philip Jones and Charlotte Williams Publication Date: Fri, 01/04/2011 - 08:50 Literary agent Sonia Land has warned book publishers they will lose control over authors’ digital backlists unless they improve their royalty offer. Land this week announced her decision to publish 100 of... Continue reading at The Bookseller

[ The Bookseller | 2011-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital rates #philip jones #week announced


Amazon Appstore for Android Opens, Magazines Wait

With the recent reports from Bloomberg News that Android is one of the fastest operating systems currently on the market, it is no surprise that the system has introduced a new appstore in partnership with Amazon.com, Inc., which launched on Tuesday. "Custome Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent reports #bloomberg news


Conde Nast Looking to Open Reddit to Investors

Looks like Conde Nast might be putting “Voice of the Internet” Reddit on the lot. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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Foyles Bristol to open 24th March

Written By: Charlotte Williams Publication Date: Thu, 17/03/2011 - 12:53 Foyles' new Bristol branch will open on 24th March, with former manager of Bristol University bookshop, Darren Tanner, appointed as manager. Tanner will report to divisional manager Susan Sinclair. The shop will be... Continue reading at The Bookseller

[ The Bookseller | 2011-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foyles bristol #bristol branch #24th march


New iBooks update opens door to fully illustrated publishing

Written By: Charlotte Williams Publication Date: Tue, 15/03/2011 - 15:45 Apple's latest version of its iBooks app, which allows ebooks to have a pictorial layout similar to printed books and supports full page illustrations, has been hailed by one publisher as being "the beginning of a... Continue reading at The Bookseller

[ The Bookseller | 2011-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest version #ibooks app #printed books #including harpercollins #pan macmillan #simon schuster


Authors hit by new fears over taxation charge

Written By: Benedicte Page Publication Date: Fri, 11/03/2011 - 16:25 Writers’ ability to average out their earnings over a number of years could be abolished, according to new tax system proposals. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Taiwan Airport Opens E-library for Transit Passengers

Taiwan's international airport has opened what it calls the world's first in-transit e-library, offering 400 ebook titles to ease waiting-hall boredom while... Continue reading at PC World

[ PC World | 2011-03-11 00:00:00 UTC ]
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