Economist nears the limit of an old growth theory

Editor John Micklethwait departs on a high. But print circulation may never be so high - nor fortunes quite so serene – againYou used to judge successful editors by a simple test. How many copies did they sell on day one, and how many on their last day in the chair? Plus, of course, parallel profit-and-loss figures. Today, the swirl of digital change makes everything more difficult. But put John Micklethwait’s nine years on top of the Economist to the ancestral test.In 2006, when he took over, the Economist had a circulation of 1.1m and operating profit of £28m. This month, as his successor – Zanny Minton Beddoes, the magazine’s brilliant business affairs editor – picks up the baton, the figure is 1.6m, with an operating profit of £59m. Micklethwait – heading now to New York as editorial boss of Bloomberg News – isn’t the only Economist editor to leave on a high. To the contrary, the build has been steady, and remarkable, for decades: a true British triumph of judgment and style. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-01-25 00:00:00 UTC ]
News tagged with: #print circulation #operating profit #bloomberg news

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