Does Your News Media Company Really Know What “Audience” Means?

As we know in the publishing business, audience is key. We sell more advertising because of it, we beat our chests when we reach a certain number, and we believe what we are doing is ultimately for “our audience.”   Looking a ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
News tagged with: #publishing business

Other Publishing stories related to: 'Does Your News Media Company Really Know What “Audience” Means?'


Northstar Travel Media Buys PhoCus Wright Inc.

Northstar Travel Media has acquired PhoCus Wright, Inc. a b-to-b information company serving the travel and meetings industries. PhoCus Wright offers the annual PhoCus Wright Conference, which serves global travel industry leaders. PhoCus Wright founder Philip Wolff will become chairman of the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #northstar travel


Widespread media for Tony Blair paperback

Written By: Charlotte Williams Publication Date: Thu, 09/06/2011 - 09:50 Arrow's release today of Tony Blair's political memoir A Journey with a new introduction has sparked widespread media coverage. Extracts from the new introduction are posted on the book's website, tonyblairjourney.co.uk,... Continue reading at The Bookseller

[ The Bookseller | 2011-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tony blair #political memoir #arab spring #northern ireland #gordon brown


Smiths News acquires Dawson Books

Written By: Lisa Campbell Publication Date: Tue, 07/06/2011 - 09:49 Dawson Books has been bought by the parent company of book wholesaler Bertrams for £20m. Smiths News plc, which owns Bertrams, announced today (7th June) that the wholesaler and Dawson Books would be "fully integrated"... Continue reading at The Bookseller

[ The Bookseller | 2011-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dawson books #fair trading #deal means #increasing demands #digital products


B-to-B Publishers Say E-Media, Sales Expenses To Increase the Most in 2011

Spending on e-media infrastructure increased for both large and small b-to-b publishers in 2010 and will again in 2011, according to respondents to the 2011 FOLIO B-to-B CEO Survey. Larger publishers expect operating expenses to jump 6 percent in e-media, while smaller publishers expect a 5... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ceo survey


Brightcove Strikes Video Syndication Deal with AOL’s 5min Media

Brightcove, an online video platform, and 5min Media, a Web video syndication platform and division of the newly-formed AOL Advertising.com Group, have expanded their partnership. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-25 00:00:00 UTC ]
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Conde Nast Targets Non-Media Budgets with Ideactive Unit

Conde Nast has launched a new marketing services division called the Ideactive Unit, which is taking aim at the non-media budgets of current Conde Nast advertisers, as well as new clients. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #taking aim


Internet companies must fund creativity, claims French minister

Written By: Barbara Casassus Publication Date: Mon, 23/05/2011 - 15:35 French culture minister Frédéric Mitterrand has said internet companies must contribute more to financing creativity. Setting the tone for the e-G8 forum, to be held in Paris May 24-25, he said in an interview with the... Continue reading at The Bookseller

[ The Bookseller | 2011-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #internet companies #saturday edition #internet giants


Liberty Media makes offer for Barnes & Noble

Written By: Philip Jones Publication Date: Fri, 20/05/2011 - 10:11 US bookseller Barnes & Noble has received an offer for the company from Liberty Media, a private investment group. The deal values the business at about $1bn, but Liberty said it expected to spend $500m on the acquisition... Continue reading at The Bookseller

[ The Bookseller | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #$1bn


Liberty Media Bids for Barnes & Noble

Barnes & Noble Inc. said that Liberty Media Corp. has offered to buy the bookseller in a deal valuing it at about $1 billion. Barnes & Noble shares were up 20 percent in after-hours trading Thursday on the news, matching the $17-a-share offer price from John Malone's media empire. Continue reading at AllThingsD

[ AllThingsD | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #deal valuing #$1 billion #john malone #media empire


Liberty Media Bids for Barnes & Noble [Voices]

Barnes & Noble Inc. said that Liberty Media Corp. has offered to buy the bookseller in a deal valuing it at about $1 billion. Barnes & Noble shares were up 20 percent in after-hours trading Thursday on the news, matching the $17-a-share offer price from John Malone's media empire. Continue reading at AllThingsD

[ AllThingsD | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #deal valuing #$1 billion #john malone #media empire


Booksellers "crucial" to media promotion - BIC

Written By: Lisa Campbell Publication Date: Mon, 16/05/2011 - 15:30 Booksellers need to be treated as a crucial partner in the process of promoting books through the media or risk looking "irrelevant", the Book Industry Conference (BIC) has been told. Waterstone's bookseller Cathy Rentzenbrink... Continue reading at The Bookseller

[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #promoting books


Jane Pratt Named Editor/Creative Director, Style, With SAY Media

Jane Pratt, former editor-in-chief of Sassy and Jane magazines, has been named editor and creative director of style with SAY Media. In this new role, she will be acting as editor-in-chief for xoJane.com, a new women’s-interest site owned by SAY. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #named editor #creative director


Australia's Fairfax Media to Cut 82 Fulltime Jobs

The company is pushing ahead with plans to outsource sub-editor and designer positions, despite stop-work meetings held by staffers. Continue reading at Editor & Publisher

[ Editor & Publisher | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fairfax media #pushing ahead


Media Decoder: Is the iPad Just a New Way to Give Away Magazines?

American publishers have always given away their work in hopes of building up huge audiences that they can sell advertising against. Are they making a mistake in replicating that model on the iPad and other tablets? Continue reading at The New York Times

[ The New York Times | 2011-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #american publishers #sell advertising


The Media Equation: Now to Sell Advertisers on Tablets

Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times

[ The New York Times | 2011-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media equation #sell advertisers #magazine publishers #making plans #digital revolution


Demand Media Sees Q1 Growth, Ups Content Standards

Demand Media released financial results for the first quarter of 2011 Thursday; the company saw gains in revenue and losses from operations in comparison to the same quarter last year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-09 00:00:00 UTC ]
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Media Decoder: Plaintiffs Drop Suit Over Jimmy Carter Book

A $5 million lawsuit against Simon & Schuster over a book by former President Jimmy Carter was dropped by the plaintiffs on Thursday, three months after it was filed. The plaintiffs in the class-action suit had argued that Mr. Carter's "Palestine: Peace Not Apartheid," about the Arab-Israeli... Continue reading at The New York Times

[ The New York Times | 2011-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #simon schuster #class-action suit


News Corp. Reports Disappointing Quarterly Numbers

News Corp. released its earnings report for the quarter that ended in March, and the results are a little disappointing. The company reported a decline in its operating income, which was down to about $1 billion, compared to $1.25 billion over the same period last year. The drop-off appears to... Continue reading at AdWeek

[ AdWeek | 2011-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #earnings report #operating income #litigation expenses


Media Decoder: Random House Buys Digital Agency

Random House has acquired Smashing Ideas, a digital media agency, in an effort to strengthen its digital publishing side, the publisher said on Thursday. Continue reading at The New York Times

[ The New York Times | 2011-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #random house


Evans Publishing files Company Voluntary Arrangement

Written By: Lisa Campbell Publication Date: Tue, 03/05/2011 - 08:25 Educational publisher Evans Publishing has filed a Company Voluntary Arrangement (CVA) after saying the school and library market has faced an "extremely tough 18 months". The 103-year-old company, which trades under the name... Continue reading at The Bookseller

[ The Bookseller | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library market