Direct Line Group is shifting digital ad spending to targeted TV ads

Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it […] The post Direct Line Group is shifting digital ad spending to targeted TV ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-10-24 04:00:05 UTC ]
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Rebuck bullish on digital after "show-stopping" Xmas

Written By: Charlotte Williams Publication Date: Tue, 29/03/2011 - 08:55 Random House c.e.o. Gail Rebuck has said she expects digital to become a "significant" part of its business in 2011 and hailed a "show-stopping" Christmas, as parent company Bertelsmann announced its full-year results to... Continue reading at The Bookseller

[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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Catherine Cookson estate goes direct in ebook deal

Written By: Bookseller staff Publication Date: Mon, 28/03/2011 - 08:53 Catherine Cookson's estate has signed a deal to release 100 of her novels as ebooks directly through Amazon, cutting out her publishers Transworld and Simon & Schuster. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook deal #ebooks directly #simon schuster


Bloomberg L.P. Creates Bloomberg Media Group

Bloomberg announced today that it will launch the Bloomberg Media Group, a media group that pulls together all of Bloomberg’s consumer properties. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media group


ABC Board Changes Advertising Requirement for Digital Magazines

Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazines #digital edition #digital editions


HC buys Shan's digital backlist rights

Written By: Philip Jones Publication Date: Mon, 21/03/2011 - 08:53 HarperCollins is to publish Darren Shan's backlist as ebooks, having concluded a deal with the Christopher Little Agency for the digital rights. Shan has been published in print by HarperCollins Children's Books for a decade... Continue reading at The Bookseller

[ The Bookseller | 2011-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins children #digital rights


Epicurious Wins ASME's General Excellence Digital Ellie Award

The American Society of Magazine editors today unveiled the winners of its second-ever Digital Ellies awards. Conde Nast's Epicurious took the award in the General Excellence category as well as top honors in the category of Interactive Tool. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american society #conde nast #top honors


HuffPo Media Group Expands Team

After AOL’s layoff of 900 staff last week (the U.S. division losing 300 members), the Huffington Post Media Group has begun hiring. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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Hardback fiction added to UK's shopping basket

Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 14:47 Adult hardback fiction books have been added to the basket of goods that the government uses to calculate the cost of living in the UK. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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Greenspun Media Group Launches Weekly Regional Business Magazine

Regional publisher Greenspun Media announced it will launch Vegas Inc., a weekly business magazine for the Las Vegas market, on April 4. Vegas Inc. staff includes Greenspun business editor Richard Pereze-Feria as editor-in-chief, Spencer Holladay as art director, Dave Mondt as designer asnd Erin... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #art director #associate editor


'Go direct', delegates at IPG told

Written By: Charlotte Williams Publication Date: Thu, 10/03/2011 - 09:12 Independent publishers should increase efforts to connect directly with their customers, according to director of The Futures Company Andrew Curry, as indies highlighted retail pressures as one of the strongest changes to... Continue reading at The Bookseller

[ The Bookseller | 2011-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #connect directly #keynote speech #chipping norton #survey conducted


Book Club Associates sold to Webb Group

Written By: Lisa Campbell Publication Date: Tue, 08/03/2011 - 16:00 Online bookseller Book Club Associates (BCA) has been sold to a retail home entertainment supplier. The Webb Group, which supplies retail home entertainment products including games, DVDs, music and gifts, announced the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sells books #webb group #mail order


The Secret to Digital Growth: Investing In Content?

Business Insider's Henry Blodget tells (almost) all. But can online revenue cover the costs of original content? Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content #digital growth #business insider


Big Green Bookshop half-way to fundraising target

Written By: Lisa Campbell Publication Date: Mon, 07/03/2011 - 15:05 The Big Green Bookshop has raised nearly half of its fundraising target to secure its future at the beginning of its appeal week. Owners of the London independent bookshop, Simon Key and Tim West, appealed to 1,000 loyalty... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fundraising target #simon key #tim west #extra book


Turning Digital into Dollars

The Engage! Expo 2011, a conference and trade show focusing on tools and strategies for reaching consumers through mobile apps, social networks, online gaming, and other digital content, offered some glimpses into how companies are monetizing their digital initiatives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #social networks #online gaming #digital content #digital initiatives


HMV Group makes Waterstone's pledge

Written By: Lisa Campbell Publication Date: Mon, 07/03/2011 - 09:14 HMV Group has moved to reassure publishers of Waterstone's future, revealing the bookseller is on track to achieve its predicted 2%–3% operating margin by the end of its financial year. Tuesday's [1st March] trading statement... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #financial year #net debt


Penguin to treble investment in digital content

Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:03 Penguin is to treble its investment in digital content in 2011 compared to 2010, as both Pearson and Bloomsbury cited a leap in digital sales as a key reason for growth in their interim full-year results, released last... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin group #enhanced ebooks #digital content #digital sales #key reason #john makinson #marketing material


Independent Booksellers Week to promote reading groups

Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 09:12 National Reading Group Day is among the new features designed to boost the importance of indie retailers during this year’s Independent Booksellers Week. The Booksellers Association has just announced that the annual IBW will... Continue reading at The Bookseller

[ The Bookseller | 2011-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie retailers #booksellers association #key aim


BML launches new research in digital future

Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 10:08 Book Marketing Limited has began new research among publishers to predict what comes next in digital. The provider of market research is working on behalf of Publishing Technology to assess what impact e-publishing is having... Continue reading at The Bookseller

[ The Bookseller | 2011-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market research #digital future #journal publishers #publishing technology #select group


Sceptre spends six figures on debut author

Written By: Charlotte Williams Publication Date: Fri, 04/03/2011 - 10:14 Sceptre has signed a six-figure deal for two novels by debut author Jess Richards, including Snake Ropes, set on an island "off the edge of the map". Deputy publisher Jocasta Hamilton made the deal for UK and Commonwealth... Continue reading at The Bookseller

[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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Digital book buyers 'more realistic' over ebook prices

Written By: Philip Jones Publication Date: Thu, 03/03/2011 - 08:45 Half of all book buyers expect to pay less for ebooks, according to new research by Mintel, but those book readers who already own ebook devices have marginally more realistic expectations over price, suggesting that the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book readers #ebook prices #big publishers #agency terms