Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it […] The post Direct Line Group is shifting digital ad spending to targeted TV ads appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-10-24 04:00:05 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 09:03 Publishers are unlikely to be able to replace the revenues lost in the shift from print to ebooks unless they can significantly grow volume sales, according to HarperCollins c.e.o. Victoria Barnsley. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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Review of 'Audience of One: Donald Trump, Television, and the Fracturing of America' by James Poniewozik Continue reading at The Washington Post
[ The Washington Post | 2019-09-12 17:00:17 UTC ]
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Review of 'Audience of One: Donald Trump, Television, and the Fracturing of America' by James Poniewozik Continue reading at The Washington Post
[ The Washington Post | 2019-09-12 05:00:17 UTC ]
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Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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Apple TV+ has announced it's adapting William Gibson's Neuromancer into a 10-episode series. The novel debuted in 1984 and is largely thought to mark the birth of cyberpunk, which includes creations like The Matrix and Robocop. In fact, it's crazy that it has taken four decades for it to get the... Continue reading at Engadget
[ Engadget | 2024-02-29 10:34:03 UTC ]
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Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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At a conference in Beijing, publishers are asked to consider how their content could be reformmated for popular digital distribution systems. The post China’s Digital Publishing Innovation Forum : ‘Digital Inheritance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-16 18:21:48 UTC ]
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Ava Eldred’s debut YA thriller The Boyband Murder Mystery has been optioned by MGM's Orion TV and digital entertainment start-up Brat in a "heated" four-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-05-07 08:52:39 UTC ]
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The Little Tiger Group is bringing all of its imprints—Little Tiger, Caterpillar, Stripes and 360 Degrees—under the Little Tiger brand, with Thomas Truong promoted to the role of group publishing director. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 00:36:47 UTC ]
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Lion TV have acquired the option to develop BBC Middle East editor Raffi Berg's debut Red Sea Spies: The True Story of Mossad's Fake Diving Resort as a television documentary. Continue reading at The Bookseller
[ The Bookseller | 2019-11-29 01:06:38 UTC ]
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Delve deeper into the series as we do a close reading of the first lines and last lines of each Harry Potter book in this iconic and magical series. Continue reading at Book Riot
[ Book Riot | 2019-11-15 11:37:59 UTC ]
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Two Lines Press will launch Calico, a new book line focused on works of translated literature, in March 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-05 05:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today For over two decades, Ad Age has named Women to Watch in the marketing,... Continue reading at Advertising Age
[ Advertising Age | 2019-05-28 10:00:00 UTC ]
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NEW YORK – Digital executives, thought leaders and creators from across the magazine media industry gathered in the Yale Club Ballroom in Midtown on Thursday to celebrate this past year’s greatest achievements in online media at the Folio: Digital Awards. Twenty different prizes, ranging from... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-22 00:00:00 UTC ]
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Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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Education has finally started moving. And like events at the edge of a black hole, where the laws of physics stop working, this transformation of education from its traditional methodology is taking place so quickly that it is already happening before we are even aware of it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Maintaining the status quo is anathema to any digital solutions player. Not only is the competition always snapping at their heels but the client base (i.e., the publishing industry) constantly demands something new, unique, and robust to keep the workflow energized, audiences engaged, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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In 2014, the International Digital Publishing Forum executive director, Bill McCoy, spoke to 'PW' about the organization’s goals, influence, and success in advocating for accessibility in publishing and how ePub 3 will push its agenda forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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