Digital-to-Print SIPs Are Kalmbach’s Key to Attracting New Readers

Kalmbach Media’s Discover, a consumer-facing science magazine, is producing its first digital-to-print special issue publication (SIP), called Strange Science, which will feature 52 unusual, yet true, science stories, curated from some of Discover’s more popular digital articles. Published as a 100-page digest, the SIP will aim to be a portable source of information that capitalizes on “insatiable curiosity,” while also being compact enough to “throw in a bag, briefcase or backpack and take with you wherever you’re going,” according to Becky Lang, executive editor of Kalmbach Media’s Science Group. Wanting to reach an audience beyond its typical subscriber, the SIP is attempting to lean into the “wow factor" by highlighting fact-backed topics such as which reptiles’ bones glow in the dark and hunting for gold in the galaxy . “We saw an opportunity to broaden our audience beyond those who may have simply seen a quick tweet about any one of these stories or who may not ordinarily engage with much science content at all,” says Stephen George, Kalmbach’s VP of content and the Science Group editorial director. He continues that Kalmbach hopes the “eclectic mix of topics” offered in this SIP, with quandaries ranging from “Could suppressing a sneeze kill you?” to “What would happen if you stuck your head in a particle accelerator?” will hopefully engage new readers, particularly younger ones, enough to explore the other platforms that Discover is on. “Instead of giving our... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-15 00:00:00 UTC ]
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German Daily Die Welt Wants to Bundle Print, Digital, and TV into a Single Newsroom

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[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
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Print up as booksellers put digital 'threat' behind them

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[ The Bookseller | 2015-09-25 00:00:00 UTC ]
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‘Watchman’ Print King of The Digital Era

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[ Publishers Weekly | 2015-07-24 00:00:00 UTC ]
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Do German Readers Prefer Print Books?

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[ Publishing Perspectives | 2015-07-21 00:00:00 UTC ]
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Google's Ebook Logo Combines The Best Of Print And Digital Brands

How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company

[ Fast Company | 2015-07-06 00:00:00 UTC ]
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[ Publishers Weekly | 2015-07-03 00:00:00 UTC ]
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[ Crains New York | 2015-06-30 00:00:00 UTC ]
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[ The Guardian | 2015-05-20 00:00:00 UTC ]
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[ Publishers Weekly | 2015-05-08 00:00:00 UTC ]
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[ Publishers Weekly | 2015-05-06 00:00:00 UTC ]
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[ Editor & Publisher | 2015-04-21 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-03-25 00:00:00 UTC ]
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[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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Why Digital Natives Prefer Reading in Print. Yes, You Read That Right.

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[ Editor & Publisher | 2015-02-23 00:00:00 UTC ]
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[ Digiday | 2015-01-21 00:00:00 UTC ]
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[ The Bookseller | 2015-01-17 00:00:00 UTC ]
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[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
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[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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[ The Guardian | 2014-12-16 00:00:00 UTC ]
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