Digital-to-Print SIPs Are Kalmbach’s Key to Attracting New Readers

Kalmbach Media’s Discover, a consumer-facing science magazine, is producing its first digital-to-print special issue publication (SIP), called Strange Science, which will feature 52 unusual, yet true, science stories, curated from some of Discover’s more popular digital articles. Published as a 100-page digest, the SIP will aim to be a portable source of information that capitalizes on “insatiable curiosity,” while also being compact enough to “throw in a bag, briefcase or backpack and take with you wherever you’re going,” according to Becky Lang, executive editor of Kalmbach Media’s Science Group. Wanting to reach an audience beyond its typical subscriber, the SIP is attempting to lean into the “wow factor" by highlighting fact-backed topics such as which reptiles’ bones glow in the dark and hunting for gold in the galaxy . “We saw an opportunity to broaden our audience beyond those who may have simply seen a quick tweet about any one of these stories or who may not ordinarily engage with much science content at all,” says Stephen George, Kalmbach’s VP of content and the Science Group editorial director. He continues that Kalmbach hopes the “eclectic mix of topics” offered in this SIP, with quandaries ranging from “Could suppressing a sneeze kill you?” to “What would happen if you stuck your head in a particle accelerator?” will hopefully engage new readers, particularly younger ones, enough to explore the other platforms that Discover is on. “Instead of giving our... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-15 00:00:00 UTC ]
News tagged with: #ultimate guide #similar projects #cover price

Other news stories related to: "Digital-to-Print SIPs Are Kalmbach’s Key to Attracting New Readers"


New Survey Shows Canadians Still Prefer Print Over Digital

The survey, published this month by Booknet Canada, found that Canadians prefer reading books in print. It also found that more are opting to do their reading on smartphones, or listen to audiobooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #booknet canada #prefer print


How can Young Adult literature attract new readers?

Charlotte Wilson asks what publishers are doing to reach non-YA readers, and suggests how to attract new readers. Continue reading at The Bookseller

[ The Bookseller | 2017-08-22 00:00:00 UTC ]
More news stories like this |


NPD Top 10 Publishers Ranked by Print & Digital Unit Sales, 2016

In February, we ran a listing of the country’s largest publishers ranked by print units sold through outlets that report to NPD BookScan. While that approach has its limitations (it doesn’t include ebook sales or sales at outlets that don’t report to BookScan), it does provide a look at how the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
More news stories like this |


Redesigned Popular Science Sees Print and Digital Readership Surge

The magazine’s new single-topic per print issue format appears to be paying off. The post Redesigned Popular Science Sees Print and Digital Readership Surge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-08-10 00:00:00 UTC ]
More news stories like this |


ReDigi, Key Digital 'First Sale' Case, Heating Up on Appeal

In an amicus brief, AAP lawyers argue that a reversal legalizing the resale of digital media would be "catastrophic" for the publishing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing industry


'Screen fatigue' sees UK ebook sales plunge 17% as readers return to print

Consumer sales down to £204m last year and are at lowest level since 2011 – when Amazon Kindle sales first took off in UK Britons are abandoning the ebook at an alarming rate with sales of consumer titles down almost a fifth last year, as “screen fatigue” helped fuel a five-year high in printed... Continue reading at The Guardian

[ The Guardian | 2017-04-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #physical books #jeff bezos #consumer titles #alarming rate #lowest level #readers return #screen fatigue


Digital Editors Significantly Out-Earn Those at Print Magazines

And while narrowing slightly, the gender gap persists — especially among editors-in-chief — according to our annual editorial salary survey. The post Digital Editors Significantly Out-Earn Those at Print Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print magazines


Radish Uses Serialized Genre Fiction to Attract Readers, Investment

A mobile reading app that offers short original serialized fiction, Radish has raised $3 million seed money from Silicon Valley, Hollywood, and publishing industry investments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #silicon valley #attract readers


Digital sales down 19%, but print strong for trade publishers in first half

Trade publishers’ digital revenues have fallen by 19% in the first six months of the year, but print sales are holding strong, new figures from the Publishers Association have revealed. Continue reading at The Bookseller

[ The Bookseller | 2016-11-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers association #print sales #digital revenues #trade publishers #digital sales


Print or Digital, It's Reading That Matters...

Print books are hanging on, but in a digital age where more books are being published than ever before, why is book reading in decline? Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book reading #digital age #print books


Bulky, heavy, pricey - yet flourishing. Art catalogs keep print alive in the digital era

As far as art books go, “Matisse in the Barnes Foundation,” published last year by Thames & Hudson, is pretty exquisite: Three hardback volumes, totaling 894 pages, that tell the story of the works that are a bedrock of the Barnes Foundation collection in Philadelphia. The books come in a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-08-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #barnes foundation #digital era


News Magazines Resist Print Declines; Digital Editions Show Growth

Pew Research Center reports print circulation fell an average of just two percent last year for 14 of the largest news magazines. The post News Magazines Resist Print Declines; Digital Editions Show Growth appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
More news stories like this |


Print Ad Influence Remains Strong Among Regional Magazine Readers

Readership insights and annual award winners from the CRMA's annual conference in Denver. The post Print Ad Influence Remains Strong Among Regional Magazine Readers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #annual conference


Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media

Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital. The post Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media... Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #association media #digital products


How a digital brand proved that print media isn’t Roadkill

Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday

[ Digiday | 2016-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print magazine


‘The Persistence of Print’ at Digital Book World

On the first day of Digital Book World, the children's market focused on gains and print loyalty, and workshops explored the digital development of sales and audience. The post ‘The Persistence of Print’ at Digital Book World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital development


Kalmbach Expands Drone360 with Bimonthly Print Edition

Special-interest publisher looks to expand media business by covering the growing UAV industry in print. The post Kalmbach Expands Drone360 with Bimonthly Print Edition appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-23 00:00:00 UTC ]
More news stories like this |


E-Readers Now “Main Attraction” at Some Kenyan Libraries

The first of a two part report from the 2015 East Africa Digital Reading Summit in Kenya looks at developments in e-reading and library ebook use. The post E-Readers Now “Main Attraction” at Some Kenyan Libraries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-11-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #library ebook #post e-readers


Johnston Press suffers slowdown in advertising across digital and print

Publisher sees digital advertising growth halve and print advertising worsen with employment and property ads in steep declineJohnston Press has seen digital advertising growth halve and print advertising worsen as employment and property ads suffered steep declines.The regional newspaper... Continue reading at The Guardian

[ The Guardian | 2015-11-19 00:00:00 UTC ]
More news stories like this |


A Look Ahead: Print and Digital Periodicals

[Sponsored Content] Just a few years ago, it looked as if digital publishing would push print aside and that publishers would be able to avoid paying the high costs of paper, printing and postage. But print refused to die. Why? The post A Look Ahead: Print and Digital Periodicals appeared... Continue reading at Folio Magazine

[ Folio Magazine | 2015-11-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #high costs #digital publishing #sponsored content