Digital publishing: the experts' view of what's next

Industry luminaries scry the spins ahead in the helter skelter revolution at the centre of their businessAnna Rafferty, Penguin digital managing director"I predict more digital for publishers in 2014. I'm not being (completely) facetious, I mean more digitalness in all parts of the industry, not just in ebook product output. We're going to be using all of the creepy/fun/incredibly clever targeted and personalised marketing opportunities that our connected lives now afford to the smart marketer to reach, and then truly delight, relevant readers."I'm fascinated by the explosion of the Quantified Self, enabled by digital technology, and love the idea of a personal Quantified Self reading-tracker-and-recommendation app – like a cross between Fitbit and Foursquare but with books. That would be fun. I'm also obsessed with Tumblr and the way it acts as a co-creation, self-publishing platform. Thousands of people are, usually collaboratively, producing a lot of short-form, episodic fiction and hundreds of thousands more are reading it. Is this the start of a new storytelling format? Actually, no – I used to write fan fiction consequences in school by passing notebooks around – but Tumblr allows this creativity to explode, making it very easy for readers and publishers to discover real talent and energy there; very interesting."In terms of massive digital bestsellers for 2014, look no further than Elizabeth Is Missing. It's got everything lined up to be an enormous e (and... Continue reading at 'The Guardian'

[ The Guardian | 2014-01-10 00:00:00 UTC ]
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