Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens and user-generated content platforms, and the media landscape is increasingly fragmented across devices, channels, […] Continue reading at 'Publishing Executive'
[ Publishing Executive | 2019-12-09 13:30:26 UTC ]
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Ben Lerer has a message for digital publishers: Stop blaming the big, bad duopoly for eating your homework. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2019-02-28 00:00:00 UTC ]
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Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment publishers still are aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few... Continue reading at Digiday
[ Digiday | 2019-02-20 00:00:00 UTC ]
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YouTube CEO Susan Wojcicki at the YouTube Brandcast 2018 presentation at Radio City Music Hall on May 3, 2018 in New York City. Credit: Taylor Hill/FilmMagicMark your calendars: TV networks and digital publishers are gearing up to make their annual pitches to media buyers and marketers in their... Continue reading at Advertising Age
[ Advertising Age | 2019-02-20 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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BuzzFeed, Group Nine Media and Vice are teaming up to try to solve the nagging puzzle of measurement in digital media.The three digital publishers are working with Tubular Labs, a social analytics firm, to create new standards for measuring digital media on Facebook, YouTube and other sites.... Continue reading at Advertising Age
[ Advertising Age | 2019-01-30 00:00:00 UTC ]
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Since Snap announced its integration with Comscore, NBC News and other digital publishers have trusted third-party measurement for their Snapchat traffic. The post NBC News Snapchat show ‘Stay Tuned’ averages 25-30m viewers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at Advertising Age
[ Advertising Age | 2018-11-20 00:00:00 UTC ]
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It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek
[ AdWeek | 2018-10-15 00:00:00 UTC ]
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Digital publishers have seen the future, and it is video. That sounds remarkably overblown, as consumers are firmly saying no to video. While publishers have presented the “Pivot to Video” movement as a response to young people’s changing media consumption habits, survey data reveals that news... Continue reading at Digiday
[ Digiday | 2018-09-19 00:00:00 UTC ]
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Last year, for the first time ever, more money was spent advertising online than on traditional television. So why are digital publishers still struggling? Sponsored by Rumble. The post This classic economic theory could save the digital publishing business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-13 00:00:00 UTC ]
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Snapchat is taking the NewFronts plunge, participating in its first digital video showcase to impress advertisers and persuade them to hand over money to support its video endeavors.On Wednesday, the Interactive Advertising Bureau announced the lineup for this fall's new West Coast version of... Continue reading at Advertising Age
[ Advertising Age | 2018-08-30 00:00:00 UTC ]
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For digital publishers, the home page is back in vogue as Facebook sends less traffic. The post The Rundown: The home page is back. Again. appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-17 00:00:00 UTC ]
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With their latest forays into long-form and TV, digital publishers are taking a far less risky approach to video. The post The Rundown: With today’s video strategies, publishers are managing their risk appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-09 00:00:00 UTC ]
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Meet the author who had 60 rejections before hitting it lucky with an ebook publisher. Continue reading at BBC News
[ BBC News | 2018-08-08 00:00:00 UTC ]
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Digital publishers want to launch linear TV channels and are willing to give them away for free, but that move carries some risk. The post Digital media companies chasing TV hope for carriage fees, but it’s no guarantee appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-22 00:00:00 UTC ]
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European publishers remain determined to make alliances work to compete with Facebook and Google for ad revenue. The post Publishers use Cannes Lions to reassert their influence appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-21 00:00:00 UTC ]
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Anderson Cooper is bringing a version of his CNN show to Facebook, joining Shepard Smith of Fox News as the two main media stars tapped to join the social network's fledgling news platform.On Wednesday, Facebook announced an initial lineup of seven news programs produced by networks and digital... Continue reading at Advertising Age
[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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At the New York Rights Fair, authors and publishing professionals sought to learn more about a book-to-film marketplace that’s been disrupted by a proliferation of streaming services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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Companies like Hearst and Vox Media navigate the publisher model of creating content they own and the producer model of selling shows they don’t. The post Digital publishers with Hollywood ambitions adapt to new economics appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-29 00:00:00 UTC ]
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