Digital Publishers Come Together as Group Nine Media, Backed by $100 Million From Discovery

The digital media industry is facing an extremely competitive revenue landscape. In times like this, it's sometimes better to link arms with other, similar, companies, backed by an even bigger, more profitable company.Discovery Communications on Thursday announced a $100 million minority investment in a new entity that will merge three digital media companies -- Thrillist Media Group, NowThis Media, and The Dodo -- with two companies, Seeker and SourceFed Studios, that are already owned by Discovery.The digital media companies will maintain independent editorial operations, which seems to make the deal announced today more of a partnership than an outright merger or acquisition. But the new entity, Group Nine Media, will enjoy a larger consumer reach than any of its individual components, a fact that executives hope will attract advertisers. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-10-13 00:00:00 UTC ]
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Alight Media takes top digital media outreach spot from Global

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Vice Media files for Chapter 11 bankruptcy, the latest in a string of digital media setbacks

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The 2023 Digiday Publishing Summit Preview: How publisher needs and programmatic trends are shaping revenue, data and media

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[ Digiday | 2023-01-05 15:47:27 UTC ]
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Susan Weinberg Named Publisher of Workman Publishing Group

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Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

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