Digiday Research: Social platforms are for brand awareness, not traffic, say publishers

Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday Research: Social platforms are for brand awareness, not traffic, say publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-06-10 04:02:14 UTC ]
News tagged with: #digiday research #publishers appeared #social platforms #brand awareness

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IPC says 'business as usual' as Time Warner plans to spin off publishing arm

IPC Media is focusing on not being distract by events outside of its control, as parent company Time Warner unveiled plans to spin off its magazine division Time Inc last night. Continue reading at Media Week

[ Media Week | 2013-03-07 00:00:00 UTC ]
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Sixty Years of Sterling Wisdom from the “Lord of Publishing”

Legendary literary agent Sterling Lord shares wisdom from his 60 years in publishing and reflects the current business, which he says is more like selling appliances than art. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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Is the Romance of Publishing Dead?

Has the romance of publishing the way of liquor-fueled lunches, first-class book tours and boozy book parties? Or is there still enough hope and passion in publishing to sustain it? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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German Powerhouses Launch Tolino Ebook Platform to Take On Amazon

German Thalia, Weltbild, Hugendubel, as well as Bertelsmann and Deutsche Telekom, have launched Tolino, a new ebook platform to compete with Amazon. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deutsche telekom #ebook platform


Danish Publisher Network to Use Real Time Bidding

Denmark’s leading publishers are combining with Rubicon Project to launch The Danish Publisher Network, in order to offer their online inventory and data to advertisers via real-time trading. Publishers including Politiken, Jyllands-Posten, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading publishers #rubicon project


European Publisher Axel Springer Acquires Second Screen App TunedIn

TunedIn Media, the German company behind the second screen “social TV’ app TunedIn, has been acquired by European publishing giant Axel Springer. The amount isn’t being disclosed, so it’s unlikely to be a home ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
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Lagardère Active Launches Unified Digital Platform for the Elle International Network

Editor's Note: This story originally appears on FOLIO: sister site, minonline.com Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
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Why Traditional Publishers Won’t Buy Globe

When the New York Times Co. bought the Boston Globe for $1.1 billion in 1993, many of the nation’s newspaper publishing companies happily would have paid the same price for the same opportunity. With the Globe now on track to be sold for ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
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Three indie bookstores file lawsuit against Amazon and Big Six publishers

The stores charge that secret agreements made between the publishers and Amazon give Amazon the advantage in selling ebooks, but some industry observers find flaws in their logic. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling ebooks


Arts and Crafts Hot, Though Publisher Attendance Dipped

A noticeable trend at the 2013 New York International Toy Fair, held at the Javits Center February 10–13, was the continued growth of the arts and crafts category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-22 00:00:00 UTC ]
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Building a Sci-Fi and Fantasy Publishing House from Scratch

Science fiction and fantasy publisher Angry Robot, part of the Osprey Group, is the creation of one man and many minds working in tandem across the UK and the Atlantic. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #science fiction #osprey group


Publishers Say Paywalls, Price Hikes are Working for Newspapers

Four top publishers Tuesday reaffirmed their commitment to print and discussed revenue ideas for bolstering their products. The discussion was part of an executive roundtable at the Key Executives Mega Conference in New Orleans. The publishers of ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-20 00:00:00 UTC ]
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Publishers capitalise on Intermittent Fasting fad

Mimi Spencer and Dr Michael Mosley's The Fast Diet (Short Books) proved once again the... Continue reading at The Bookseller

[ The Bookseller | 2013-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers capitalise #mimi spencer


Faber to publish 'shocking' teacher tale

Faber is preparing to publish a novel it has dubbed a "hand grenade tossed into the heart of... Continue reading at The Bookseller

[ The Bookseller | 2013-02-19 00:00:00 UTC ]
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Will Pay-as-You-Read Allow Publishers to Charge More for Ebooks?

By minimizing the risk of buying a bad book, pay-as-you-read business models could translate into higher prices and higher quality content, but will it drive more sales? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #higher prices


Time Warner Considering Spinning Off Part Of Its Publishing Arm: Report

According to Fortune, the media giant is meeting with a reps from Meredith--but nothing's been confirmed. Could Time Warner be following in the steps of News Corp. and considering spinning off its publishing division? According to a report by Fortune (a Time Inc. publication), the media... Continue reading at Fast Company

[ Fast Company | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing division #media company #potential buyer #real simple #sports illustrated


WAN-IFRA Launches World News Publishing Focus

A new bi-monthly magazine, World News Publishing Focus, has just been launched by the World Association of Newspapers and News Publishers (WAN-IFRA) to provide members and other readers with a professional international publication focused on the ind ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-14 00:00:00 UTC ]
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European Publishers Council Issues Statement on the Google Deal in France

[PRESSWIRE] 14.02.2013 -- Meeting this week in Brussels, Members of the European Publishers Council criticised the deal between Google and French publishers clinched last week to settle the dispute over copyright, remuneration and article sni ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-14 00:00:00 UTC ]
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Attracting Publishing Programming Talent on the Cheap

Jennifer 8 Lee needed programming help to launch her publishing startup Plympton, but she didn’t have the cash. So what did she do? She got creative. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-14 00:00:00 UTC ]
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4 Ways to Fix the Publisher-Startup-VC Relationship

A new survey of startups, publishers and venture capitalists reveals what needs to change for the three groups to collaborate and continue to innovate the book industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry