Digiday Research: Social platforms are for brand awareness, not traffic, say publishers

Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday Research: Social platforms are for brand awareness, not traffic, say publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-06-10 04:02:14 UTC ]
News tagged with: #digiday research #publishers appeared #social platforms #brand awareness

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German Publishers Bow To Google’s Market Power In Ongoing Text Snippets Fight

A tug of war between Google and German publishers over how online news content is displayed in search results has ended in surrender (for now) for the publishers — who have grudgingly agreed the search giant can display snippets of their co ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market power #german publishers #search results #search giant #display snippets


Is Social Media Marketing Heaven or Hell?

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk #promote books


UK Tops in Titles Published Per Capita and Export Revenue

The International Publishing Association released data indicated the UK lead the world in new titles published per capita and export revenue in 2013. The post UK Tops in Titles Published Per Capita and Export Revenue appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles published


Roger Rosen Buys Enslow Publishing

Roger Rosen has acquired Enslow Publishing, which does nonfiction titles for children and young adults in subjects that range from biography to science and technology. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nonfiction titles #young adults


Short Takes: Religion Publishing News Briefs, October 22, 2014

The 2015 International Christian Retail Show has opened booth registration, debuting a new exhibitor platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-22 00:00:00 UTC ]
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UK publishes more books per capita than any other country, report shows

UK tops chart of publications per million inhabitants by a huge margin, with only China and US publishing more titles in absolute termsUK publishers released more than 20 new titles every hour over the course of 2014, meaning that the country published more books per inhabitant than anywhere... Continue reading at The Guardian

[ The Guardian | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles ahead #report shows


Say Media's New Content Management System Helped Boost xoVain Traffic 162%

The decision to develop a brand new content management system (CMS) wasn't hard for SAY Media chief technology officer Dave Lerman and his team. Unhappy that existing platforms limited design and ad options, the online publisher decided to delve into a four-year project, dropping upward of $50... Continue reading at AdWeek

[ AdWeek | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #promote content #digital magazine


Accessibility is still a 'challenge' for publishers

Publishers need to work more closely with charities to ensure a greater number of books are published in fully accessible formats, the Royal National Institute of Blind People (RNIB) has said. The increase in audiobook platforms has led to a surge in the number of audiobooks produced, but... Continue reading at The Bookseller

[ The Bookseller | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greater number #fully accessible


How Soon Will the Majority of Books Be Self-Published?

Literary agent Andrew Lownie believes that in 5-10 years, 75% of books will be self-published, 20% assisted by agents, and only 5% traditionally published. The post How Soon Will the Majority of Books Be Self-Published? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-21 00:00:00 UTC ]
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'PW' Panel Warns Industry, Lack of Diversity Threatens Publishing

At a panel about the lack of diversity in the book publishing industry, hosted by PW, a number of publishing warned that the overwhlemingly white makeup of the industry threatens its longterm viability. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-21 00:00:00 UTC ]
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Speedy growth for Macmillan's Open Research

In the 10 months since its creation as an independent business unit, there has been “enormous” growth at the Open Research arm of Macmillan Science & Education’s Nature Publishing Group and Palgrave Macmillan, its m.d. Sam Burridge (pictured) has said. Continue reading at The Bookseller

[ The Bookseller | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #palgrave macmillan


Italian Writing Festival Takes Women, Self-Publishing Seriously

The Women's Writing Festival in Matera, Italy was a showcase for the growing importance of women's fiction and self-publishing in Europe. The post Italian Writing Festival Takes Women, Self-Publishing Seriously appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #writing festival #growing importance


Feiwel and Friends to Publish Cecelia Ahern YA Novels

Macmillan’s Feiwel and Friends imprint has acquired U.S. and Canadian rights to Cecelia Ahern's debut YA books, 'Flawed' and its sequel, 'Perfect.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian rights #cecelia ahern


LIMA report reveals top children's brands

Harry Potter, The Gruffalo, and Horrid Henry are the top book brands for children, according to a report commissioned by the Licensing Industry Merchandisers’ Association (LIMA). The report—released at the Brand Licensing Europe (BLE) exhibition, held in London last week—found that books were... Continue reading at The Bookseller

[ The Bookseller | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #horrid henry #report commissioned #association lima #tv shows #video games


C&R's Rippon to set up Rippon Publishing Management

Jon Rippon is leaving Constable & Robinson (C&R) to set up a back-office support business for publishers. Rippon, C&R's group finance director, is the final board-level manager to leave C&R following its sale to Little, Brown Book Group earlier this year. Continue reading at The Bookseller

[ The Bookseller | 2014-10-18 00:00:00 UTC ]
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Walker to publish Shadowhunter stories, plus more Nelson

Walker Books has acquired a new collection of short stories based on a character from Cassandra Clare’s The Mortal Instruments series.  Tales from the Shadowhunter Academy is a group of 10 stories centred around the character Simon Lewis as he enters training to become a Shadowhunter.   The... Continue reading at The Bookseller

[ The Bookseller | 2014-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walker books #cassandra clare


'At least 20' French publishers in Scribd piracy tussle

The French digital book watchdog Groupement pour le Développement du Livre Numérique (GLN) has identified at least 20 French publishers whose books are being offered to Scribd subscribers without the agreement of the authors or publishers, according to GLN media spokesperson Elizabeth Sutton. Continue reading at The Bookseller

[ The Bookseller | 2014-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #scribd subscribers


Publishers React to Amazon's Pop-Up Stores

Recent news that Amazon is getting into bricks and mortar retail, with plans for two California pop-up stores, has gotten people in publishing talking. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers react #recent news


International New York Times Enters Publishing Agreement with Republica in Nepal

The New York Times Company today announced a new publishing agreement between the International New York Times (INYT) and Republica that will create a combined print edition in Nepal. The new product, in which each publication will have a distinct s ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing agreement


Publishing, Memory and the Man Booker Prize

Publishing novels like 'The Narrow Road to the Deep North' by Richard Flanagan, which won the Man Booker Prize, helps keep memories alive. The post Publishing, Memory and the Man Booker Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing novels #post publishing #narrow road #deep north #richard flanagan