Digiday Research: Social platforms are for brand awareness, not traffic, say publishers

Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday Research: Social platforms are for brand awareness, not traffic, say publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-06-10 04:02:14 UTC ]
News tagged with: #digiday research #publishers appeared #social platforms #brand awareness

Other Publishing stories related to: 'Digiday Research: Social platforms are for brand awareness, not traffic, say publishers'

Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at Advertising Age

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publisher #brand strategy #american express #media companies

Readerlink Buys B&T Publishing, Warehouse Units

Readerlink Distribution Services has acquired the Baker & Taylor Publishing Group and Baker & Taylor Marketing Services U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-23 00:00:00 UTC ]
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OpenBooks: A Self-Publishing Bookstore Where You Read First, Pay Later

With Poland's OpenBooks.com readers can download and read self-published books for free and decide to pay for them only if they want. The post OpenBooks: A Self-Publishing Bookstore Where You Read First, Pay Later appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-23 00:00:00 UTC ]
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Publishers bypass literary agents to discover bestseller talent

Cutting out the middlemen of the literary world can lead to the discovery of acclaimed authors such as Andrea BennettPublishers are playing literary agents at their own game, seeking out new talent for themselves and cutting out the industry’s powerful middlemen.Executives within HarperCollins,... Continue reading at The Guardian

[ The Guardian | 2015-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary world #acclaimed authors #jonathan cape #tinder press

Social media conference ahead of Digital Minds

The London Book Fair (LBF) is extending its Publishing for Digital Minds conference, with the first social media conference to focus on trends in global publishing. The virtual conference, named “Around the World in 8 Hours”, will take place throughout the day from 9 a.m. on 18th March across... Continue reading at The Bookseller

[ The Bookseller | 2015-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global publishing #digital minds #virtual conference #18th march

Layoffs at Franciscan Media Will Not Affect Books, Publisher Says

Franciscan Media has laid off 27 employees, none of them in editorial, and the publisher says book sales are up and title output will increase. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #franciscan media #book sales #title output

Fitzcarraldo publishes Zuckerberg choice

A book about fear of vaccines, published in the UK by indie Fitzcarraldo Editions, has been chosen as the fourth book in Facebook’s A Year of Books reading group. Facebook founder Mark Zuckerberg posted the choice on the group’s page last night. On Immunity: An Inoculation by Eula Biss was... Continue reading at The Bookseller

[ The Bookseller | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #originally published #fourth book #eula biss

Publishers Get Personal at Toy Fair

From crafts and inventions to various elements of personalization, many of the playthings displayed at this year’s New York International Toy Fair had a do-it-yourself slant. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #toy fair

LBF to host new scholarly and research forum

The London Book Fair (LBF), The Association of Learned and Professional Society Publishers (ALPSP) and The Publishers Association (The PA) are launching a new Scholarly and Research forum at LBF. The Research & Scholarly Publishing Forum, called “Access All Areas: Global Trends in Research... Continue reading at The Bookseller

[ The Bookseller | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scholarly publishing #publishers association #publishing technology #global trends

Livingly Media Sells to European Publishing Group for $25 Million

Price could escalate to $50 million over the next four years. The post Livingly Media Sells to European Publishing Group for $25 Million appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$25 million #$50 million

Teenager’s 10 Steps To Become Successfully Self-Published

Aaron Ozee, a prolific 18-year-old self published poet, offers his sometimes unorthodox methodology for becoming a bestselling author. The post Teenager’s 10 Steps To Become Successfully Self-Published appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling author

Inside 4 UK news publishers’ content studios

The clamor for native advertising budgets has led to many of the top news publishers rebranding and up-skilling. Here's how their solutions stack up. The post Inside 4 UK news publishers’ content studios appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content studios

Stagnito Buys Canadian Brands From Fulcrum Media

Deal includes 5 trade shows and 5 magazines. The post Stagnito Buys Canadian Brands From Fulcrum Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
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Facebook’s Audience Network puts native ads everywhere (and publishers are on-board)

Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday

[ Digiday | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #single platform

Why Writers Need to Know the Publishing Business

Publisher Deborah Emin argues that as publishing professionals, we should want writers to understand each stage of the process: how they are acquired, marketed and sold. The post Why Writers Need to Know the Publishing Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #publishing professionals

Publishers encouraged by Waterstones revival

Waterstones has passionate booksellers who are “handselling again”, breaking début novelists and “building careers”, according to publishers. Chief executives and sales directors of publishing houses have spoken to The Bookseller following the release of the chain retailer’s annual results (to... Continue reading at The Bookseller

[ The Bookseller | 2015-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #building careers #chief executives #publishing houses #chain retailer #annual results #year earlier #james daunt

6 Things B2B Publishers Should Worry About In 2015 (Part 2)

Getting control of distribution, leveraging your strengths and keeping your team on target. The post 6 Things B2B Publishers Should Worry About In 2015 (Part 2) appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-17 00:00:00 UTC ]
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Self-published Chambers on Kitschies shortlist

A novel self-published following a Kickstarter campaign is competing against books from Jonathan Cape and Blackfriars in the best debut novel category at the Kitschies. The Kitschies, which covers novels containing elements of the speculative and fantastic, honours writing in four categories. Continue reading at The Bookseller

[ The Bookseller | 2015-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kickstarter campaign #jonathan cape

Octopus to publish Churchill: The Life

Octopus Publishing Group has signed world rights in Churchill: The Life - In His Own Words and Pictures. The illustrated history of the prime minister's life draws on unique archive resources, in association with Churchill Heritage Ltd, and written by historian Max Arthur. Editorial director... Continue reading at The Bookseller

[ The Bookseller | 2015-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #illustrated history #prime minister #gordon wise #curtis brown