Forty-five percent of 124 publishers surveyed by Digiday said that Facebook provides the greatest reach for unpaid posted content. While few publishers see strong reach from content posted to their pages, engaging content being shared organically by users is driving significant amounts of traffic. The post Digiday Research: Facebook still delivers the greatest reach for publisher content appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-05-29 04:01:04 UTC ]
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The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 13/04/2011 - 11:06 Library campaigner Tim Coates called on publishers to get involved in the fight to save public libraries, warning that the 500 currently threatened with closure will be followed by many more without action to protect the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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A San Francisco-based company called Tynt is determined to allow publishers the opportunity to take full advantage of copy and paste user action. Already used by 600,000 publishers, the company released the Tynts Publisher Tools set in early February. The currently free suite of four tools... Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-13 00:00:00 UTC ]
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Written By: Felicity Wood Publication Date: Wed, 13/04/2011 - 14:00 Sonny Mehta, editor-in-chief of Alfred A Knopf, has said publishing's editorial, marketing and publicity standards would guarantee the sector's relevance, as he was awarded the eighth LBF Lifetime Achievement Award in... Continue reading at The Bookseller
[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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Written By: Philip Jones and Graeme Neill Publication Date: Tue, 12/04/2011 - 09:15 Publishers are having to spend more money to keep up with the pace of piracy, the chief executive of the PA has said, as robust debates over piracy affecting royalty rates dominated the first day of London Book... Continue reading at The Bookseller
[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 12/04/2011 - 09:29 Profile m.d. Andrew Franklin has dismissed self-publishing as irrelevant in a heated debate on the relevance of publishers. The discussion, held at yesterday's London Book Fair, was between Franklin, Bloomsbury's executive... Continue reading at The Bookseller
[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 12/04/2011 - 09:28 Controlling world English-language rights is key to taking advantage of the global book economy for UK publishers, delegates have been told. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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Ad network Specific Media has appointed Fox Networks Group's Graeme Lynch as its new UK publisher services director. Continue reading at Media Week
[ Media Week | 2011-04-11 00:00:00 UTC ]
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As the London Book Fair goes through its annual run this week, American agents are trying to figure out the best way to sell digital rights to foreign publishers in markets that are far behind the U.S. in ebook sales. Even though many international publishers are just starting to dabble in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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E-books, mobile apps and e-learning modules are hot. That's the conclusion from a quick survey of 18 content services vendors operating in India. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 11/04/2011 - 15:34 Penguin, Hachette Livre and Random House have all joined with PEN International for the launch of the literature-championing organisations latest initiative, the PEN International Publishers Circle. The scheme will see... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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The Custom Content Council and ContentWise 11th annual content industry study, Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2011, reported $12.5 billion spent in the custom content industry. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 07/04/2011 - 15:58 A husband-and-wife team has launched an e-publishing company for new authors. Cornwall-based lawyers Nigel and Abbie Flanagan are calling on unpublished writers to submit the first 50 pages of their work to Wink Publishing.... Continue reading at The Bookseller
[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 07/04/2011 - 09:05 US publishers have dismissed Borders' recovery plan, which includes revamped stores and increased online sales, as unrealistic and are increasingly gloomy about its future. The New York Times reports Borders senior... Continue reading at The Bookseller
[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 05/04/2011 - 16:11 Coronet will publish "Strictly Come Dancing" presenter Tess Daly's first sashay into fiction, having acquired The Camera Never Lies by the TV host. Editor Charlotte Haycock acquired British Commonwealth rights to the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 05/04/2011 - 08:28 The Big Green Bookshop is celebrating after achieving 96% of its path to financial safety. The indie retailer based in Wood Green, north London, sent out a mass appeal to its customers a month ago asking them to buy one extra... Continue reading at The Bookseller
[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 15:24 Little, Brown has made two "significant" promotions, with deputy publisher David Shelley becoming publisher of the group and commercial director Ben Groves-Raines moving up to chief operating officer. All of the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 13:02 Cornerstone and Vintage are planning to release historian Alison Weir's backlist in ebook format for the first time. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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