Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at 'Digiday'

[ Digiday | 2022-10-17 04:01:00 UTC ]
News tagged with: #digiday+ research #programmatic ads #publishers make

Other Publishing stories related to: 'Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains'


News Corp Launches Global Private Ad Exchange

News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek

[ AdWeek | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing arm #rupert murdoch #rubicon project #trading desks #business units


VIDEO: Online publishing firms growing

The internet and new technology is making a dream of being an author a reality for many writers. Online self-publishing - bypassing agents and publishing houses is now a fast-growing sector. Continue reading at BBC World

[ BBC World | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing houses


Six iPad Magazines That Are Changing The Publishing Business

Remember when the iPad was supposed to save publishing? For all the hype of the tablet revolution and its impact on the industry, most digital magazines are still growing into the form factor. Far too often, tablet mags are simply regurgitated copies of the print edition served up as clunky,... Continue reading at Fast Company

[ Fast Company | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional format #good start


Japanese 20-yr-olds Favor Print, Septuagenarians Like Digital: Why?

A new survey of Japanese readers shows seniors are more open to young people to using electronic books. We explore the reasons why this may be. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electronic books


Facebook eyes making local connections with mesh networks

Facebook has designed a system that would allow individuals and advertisers to make direct connections to those physically nearby that share similar interests or are open to receiving certain advertisements. The company’s work was outlined in a U.S. patent filing for a “wireless social... Continue reading at PC World

[ PC World | 2013-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #patent filing #direct link #direct contact


Hot Key to publish Alloy titles

Hot Key Books has signed a deal to become one of the UK publishers for Alloy Entertainment,... Continue reading at The Bookseller

[ The Bookseller | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot key #uk publishers #alloy entertainment


Hanson Leads S&S Canada into Publishing

After finally winning permission in May from the Canadian government to publish Canadian books, rather than just marketing titles from the U.S. and U.K., Simon & Schuster Canada is gearing up to release its first domestic list under the direction of Kevin Hanson. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kevin hanson


Seth Godin on Why “Vilifying Amazon…Makes No Sense”

Seth Godin traces the ups and downs of the independent bookstore since WWII, while proclaiming that today is "a golden age for books," crediting Amazon. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstore #golden age


Livefyre Looks to Turn Social Media into Custom Native Ads

The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq... Continue reading at AdWeek

[ AdWeek | 2013-08-15 00:00:00 UTC ]
More news stories like this |


Haruki Murakami's latest novel to be published in the U.S. in 2014

The Haruki Murakami book that has sold 1 million copies a week in Japan is coming to America. It has been selling spectacularly -- particularly for a work of complex literary fiction.The Haruki Murakami book that has sold 1 million copies a week in Japan is coming to America. It has been selling... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #haruki murakami


HBR Turns to Bundling for Circulation Gains

Harvard Business Review faced the same circulation losses the rest of the industry has dealt with over the last several years. Continued investments in digital solutions have started to impact its readership and revenue now though—even though prices have gone up. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions


Publishing Perspectives Frankfurt Book Fair Preview 2013

Download Publishing Perspectives' Frankfurt Book Fair preview of what’s new, what’s happening, and what are likely to be some of the hot topics of discussion this year. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot topics


Ether for Authors: How Clear a View of Publishing Do We Have?

At Publishing Perspectives, Porter Anderson looks at Bowker's new market research, at grassroots survey efforts, and at questions around ebooks' potential. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #porter anderson #market research


DOJ defends Apple ebook price fixing injunction, says publishers had it easy

The US Department of Justice isn't buying publishers' arguments that proposed injunctions against Apple for alleged ebook price fixing are excessive and contradictory. DOJ attorney Lawrence Buterman claims in a response letter that the penalties against Apple are necessarily harsher, since it... Continue reading at Engadget

[ Engadget | 2013-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency pricing #giving amazon


Publishers join Apple in objecting to proposed measures by the DOJ

Following the ebook price-fixing trial, the Department of Justice wants to impose measures on Apple, but publishers say they'll be the ones hurt by the rules. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #proposed measures


Mudditt Makes Over U.C. Press

When the University of California Press, in November 2010, published The Autobiography of Mark Twain, Volume 1, it was in for a surprise: the 760-page hardcover, priced at $45, became an immediate bestseller. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #california press #mark twain


August’s Top Reviews of Self-Published Books from BlueInk Review

Among this month's starred reviews: a novel in which the discovery of a sexy 19th-century manuscript leads to erotic adventures, and a comprehensive guide for psychotherapists. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top reviews #self-published books #blueink review #starred reviews #comprehensive guide


Publishers fight Apple ebook ruling

Five major publishers are challenging restrictions imposed on Apple after it was found guilty of ebook price-fixing. Continue reading at BBC World

[ BBC World | 2013-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers #found guilty #ebook price-fixing


Argentina Exhibits Growing Professionalization in Children’s Publishing

Children's and YA already account for 22% of the Argentine book market and innovation and increased professionalization is helping the segment to grow. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-09 00:00:00 UTC ]
More news stories like this |


E-book publishers side with Apple, ask DoJ to scrap new price-fixing rules

Apparently Apple isn't the only company thinking the US Department of Justice's recently imposed remedies against it were "draconian." US publishers HarperCollins, Simon & Schuster, Penguin and others have also ganged up on the DOJ with a legal brief opposing the punitive restrictions. In... Continue reading at Engadget

[ Engadget | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #publishing industry #amazon link #online stores #potential harm