Decline of Distributors to Christian Stores Reflects Market Trends

Following the closing of Send the Light Distribution (STL) this summer, the number of book distributors serving the Christian market has dropped to a new low. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2016-09-14 00:00:00 UTC ]
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Is Social Media Marketing Heaven or Hell?

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk #promote books

Publishers React to Amazon's Pop-Up Stores

Recent news that Amazon is getting into bricks and mortar retail, with plans for two California pop-up stores, has gotten people in publishing talking. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers react #recent news

It's Time to Take a Responsive Approach to Content Marketing

Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age

[ Advertising Age | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content producers #banner ad

In the Name of Content Marketing, Leo Burnett to Share Client Work With Huffington Post

The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age

[ Advertising Age | 2014-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announce monday #in-house team #produce content #ad agency

Ingram Adds Polish Distributor Azymut to Global Connect

The Ingram Content Group has added Poland to its Global Connect network, striking a deal with Azymut, one of the largest media publishing and distribution groups in Poland. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution groups

Facebook's location-based ads can pitch you on the store you just walked by

If you’re like me, you might stroll past a local coffee shop or book store numerous times before you notice it’s there or go inside. Facebook thinks an ad might give that extra nudge.On Tuesday, the company began rolling out a new feature for local advertising that lets businesses target users... Continue reading at PC World

[ PC World | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local advertising #smaller businesses #revenue stream

Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american express #mobile video

Christian Fiction Writers Meet Amid Shrinkage, Growth

In a year in which four publishers closed, paused, or slimmed down their fiction lists, members of the American Christian Fiction Writers held their annual conference Sept. 25-27 in St. Louis to honor their best, talk shop, and see who was still standing, though all agreed there are still... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #talk shop #hybrid authors #traditional means

PNBA Show Reflects New Indie Optimism

The Pacific Northwest Booksellers Association met at the Hotel Murano September 26-28 in Tacoma, Wash., for the annual trade show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-29 00:00:00 UTC ]
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Storytel and Mofibo look for new markets

Two Scandinavian companies offering ebook subscription services, Storytel and Mofibo, are going... Continue reading at The Bookseller

[ The Bookseller | 2014-09-24 00:00:00 UTC ]
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Christian Self-Publisher Xulon Launches New Conservative Imprint

The new unit, Liberty Hill Publishing, is being launched in partnership with Salem Communications, a conservative media company which owns, among other properties, Regnery Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conservative imprint #regnery publishing

PA manifesto backs market inquiry

A government-initiated inquiry into the online-physical and ebook sectors in the UK, a digital... Continue reading at The Bookseller

[ The Bookseller | 2014-09-18 00:00:00 UTC ]
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Is Books in Store Going Away?

With the death of president and founder Jerry Peacock last November, booksellers are facing uncertainty about the status of the 28-year-old POS inventory system. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-16 00:00:00 UTC ]
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On Books in Translation in the American Market

The German Book Office's Riky Stock spoke to editors and publishers about the factors at play when considering publishing a translation in the US market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american market

Authors on the Air September 5, 2014: Mitchell Zuckoff/The Annex Security Team, Christian Rudder

A documentary based on '13 Hours: The Inside Account of What Really Happened in Benghazi' (Twelve, 9781455582273), by Mitchell Zuckoff with the Annex Security Team, will premiere on Friday, September 5 on the Fox News Channel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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A Hot Summer For Indie Stores

Despite high rents and preliminary data from the U.S. Census Bureau that shows a 7.9% drop in overall bookstore sales for the first half of 2014, PW’s informal poll of nearly two dozen indie bookstores found that many overcame a tough winter and are, in fact, up for the year. Some are way up. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot summer #indie stores #preliminary data #census bureau #9% drop #bookstore sales #informal poll

How to Establish Robust Trade in Emerging Ebook Markets

For an ebook distributor to succeed in a developing market they need to adapt to methodologies, in particular payment mechanisms, already prevalent in that market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook distributor

Spain's domestic market sees 12% drop in 2013

Spain's domestic publishing market saw a year-on-year drop in turnover of approaching 12% in... Continue reading at The Bookseller

[ The Bookseller | 2014-08-28 00:00:00 UTC ]
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Laurel Book Store to Expand

The Oakland store is moving downtown in early October and quadrupling its space. To help defray costs she just launched an Indiegogo campaign. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early october #indiegogo campaign