DCN’s Jason Kint: Ad blocking can benefit publishers

Jason Kint, head of publisher group Digital Content Next, believes the ad blocking crisis is a terrible opportunity to waste. This is a chance for publishers, leaning on their direct relationship with their audience, to take back power from the array of tech intermediaries and platforms that have siphoned off most of ad revenue. The post DCN’s Jason Kint: Ad blocking can benefit publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-23 00:00:00 UTC ]
News tagged with: #benefit publishers #ad blocking #direct relationship #ad revenue

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