Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt portraying Beane in the film adaptation. Beane's analytics methods, which... Continue reading at 'AdWeek'

[ AdWeek | 2021-11-01 21:30:00 UTC ]

Other news stories related to: "Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field"

French favourite for third week

Written By: Philip Stone Publication Date: Tue, 12/07/2011 - 15:33 Dawn French has retained her position at the summit of the Official UK Top 50 for a third week. The mass-market edition of French's début novel, A Tiny Bit Marvellous (Penguin), sold 34,100 copies at UK booksellers in the seven... Continue reading at The Bookseller

[ The Bookseller | 2011-07-12 00:00:00 UTC ]
More news stories like this

French novel UK bestseller

Written By: Philip Stone Publication Date: Tue, 28/06/2011 - 15:11 Dawn French’s A Tiny Bit Marvellous (Penguin), the bestselling hardback début novel of 2010, was the bestselling book in the UK last week, while Lynda La Plante, writing since 1983, scores her first ever Bookseller number one.... Continue reading at The Bookseller

[ The Bookseller | 2011-06-28 00:00:00 UTC ]
More news stories like this

Second week at the top for Madeleine memoir

Written By: Philip Stone Publication Date: Tue, 24/05/2011 - 15:55 Kate McCann's Madeleine (Bantam Press) was comfortably the bestselling book at UK booksellers for the second week running, selling 63,909 copies in its first full week on sale. It brings total sales of the hardback edition of... Continue reading at The Bookseller

[ The Bookseller | 2011-05-24 00:00:00 UTC ]
More news stories like this

Patterson reaches pole position

Written By: Philip Stone Publication Date: Tue, 12/04/2011 - 15:39 Publishing juggernaut James Patterson's 9th Judgement (Arrow), co-written with Maxine Paetro, was the bestselling book in the UK last week, giving the American novelist his seventh Official UK Top 50 number one of the past five... Continue reading at The Bookseller

[ The Bookseller | 2011-04-12 00:00:00 UTC ]
More news stories like this

Sales soar in Mother's Day week

Written By: Philip Stone Publication Date: Tue, 05/04/2011 - 15:57 Substantial pre-orders and a plethora of half-price offers have lead Jean M Auel's sixth and final Earth's Children installment, The Land of Painted Caves (Hodder), to be the bestselling book in the UK last week, scoring 39,513... Continue reading at The Bookseller

[ The Bookseller | 2011-04-05 00:00:00 UTC ]
More news stories like this