Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt portraying Beane in the film adaptation. Beane's analytics methods, which... Continue reading at 'AdWeek'

[ AdWeek | 2021-11-01 21:30:00 UTC ]

Other news stories related to: "Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field"


Movie Alert: 'Love, Simon'

The film adaptation of Becky Albertalli’s groundbreaking debut novel, 'Simon vs. the Homo Sapiens Agenda,' hits theaters on March 16. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-06 00:00:00 UTC ]
More news stories like this


Bestselling book on chaos of Trump's first year is itself the product of that dysfunction

Donald Trump has this much in common with Barack Obama: Both presidents’ first years spawned books that chronicled crises. Obama’s crisis, however, was inherited. Trump’s has been largely self-made. Trump even provided the alliterative title — “Fire and Fury” — for the book that has roiled... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-01-06 00:00:00 UTC ]
More news stories like this


From MOOC to Bestselling Book

Professor Barbara Oakley's massive online open courses complement her books—and vice versa. Here's how. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
More news stories like this


Elena Ferrante's juggernaut 'My Brilliant Friend' heading to HBO

Elena Ferrante’s bestselling book “My Brilliant Friend” is headed to the small screen, courtesy of HBO and RAI, Italy’s national public broadcasting company. Set in Naples, “My Brilliant Friend” centers on Elena Greco, as she recalls her lifelong relationship with dear friend — and dear enemy —... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-03-31 00:00:00 UTC ]
More news stories like this


Bridges of Madison County author Robert James Waller dies, 77

Robert James Waller famously wrote the bestselling book and film in only 11 days. Continue reading at BBC News

[ BBC News | 2017-03-10 00:00:00 UTC ]
More news stories like this


iBooks Bestsellers: 'Shack' Attack

Wm. Paul Young's Christian bestseller 'The Shack' hit #1 on the iBooks bestseller list this week after a strong box office debut for its film adaptation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-08 00:00:00 UTC ]
More news stories like this


January Religion Bestsellers: Lysa TerKeurst Takes Over; ‘The Shack’ Hits #1

Two study guides by Proverbs 31 Ministries president Lysa TerKeurst—‘Finding I Am’ and ‘Uninvited’—break the top 10 in Religion Nonfiction. Plus, the film adaptation of ‘The Shack’ lifts Wm. Paul Young’s book to #1 in Fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
More news stories like this


F. Ross Johnson, former chief executive of RJR Nabisco, dies at 85

Canadian businessman F. Ross Johnson, the former RJR Nabisco chief executive depicted as the epitome of corporate greed in the bestselling book and movie "Barbarians at the Gate," has died. He was 85. The Aycock-Riverside Funeral and Cremation Center in Jupiter, Fla., said Johnson died Thursday.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-01-01 00:00:00 UTC ]
More news stories like this


iBooks Bestsellers: 'Train' Stays on Track

Paula Hawkins's 'The Girl on the Train' keeps up its wild ride at #1 in the wake of the release of the film adaptation on October 7. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-12 00:00:00 UTC ]
More news stories like this


iBooks Bestsellers: The 'Train' Keeps on Chugging

Paula Hawkins is at #1 again with 'The Girl on the Train' in advance of the October 7 release of the film adaptation of the thriller. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-21 00:00:00 UTC ]
More news stories like this


Roald Dahl: back in the spotlight

Steven Spielberg’s new film adaptation of a Roald Dahl story has Dahl being remembered as a children's book author with a dark sense of humor. But his stories for adults are typically more macabre.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-08-16 00:00:00 UTC ]
More news stories like this


Gibson and Penn to star in film about the creation of OED

Actors Mel Gibson and Sean Penn are to star in "Professor and the Madman", a film adaptation of a novel about the creation of the Oxford English Dictionary. Continue reading at The Bookseller

[ The Bookseller | 2016-08-03 00:00:00 UTC ]
More news stories like this


Swallow and Amazons tie-in to PRH Children's

Penguin Random House Children’s will next month publish a new edition of Arthur Ransome's classic children's book Swallows and Amazons to tie-in with the new film adaptation. Continue reading at The Bookseller

[ The Bookseller | 2016-07-22 00:00:00 UTC ]
More news stories like this


Pratchett's Wee Free Men to become film

The Jim Henson Company is producing a film adaptation of Terry Pratchett’s The Wee Free Men novel, with the screenplay written by Rhianna Pratchett, the late author’s daughter. Continue reading at The Bookseller

[ The Bookseller | 2016-07-21 00:00:00 UTC ]
More news stories like this


Film adaptation for Nordic YA Snow White Trilogy

Nordic young adult series, The Snow White Trilogy by Salla Simukka (Hot Keys Books) is to be adapted for the silver screen by Zero Gravity Management in association with Elina Ahlback Literary Agency. Continue reading at The Bookseller

[ The Bookseller | 2016-05-24 00:00:00 UTC ]
More news stories like this


BEA 2016: Maria Semple: Writing to Escape Pain

Although Maria Semple has written two previous novels—most recently the bestselling "Where’d You Go, Bernadette," with a film adaptation in the works—the one-time TV writer ("Mad About You," "Arrested Development") says writing them never gets easier. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
More news stories like this


This Week's Bestsellers: May 9, 2016

This week, Jojo Moyes fans gear up for the film adaptation of 'Me Before You’. Plus Debbie Macomber joins the coloring book revolution, animal behaviorist Frans de Waal explains why our fellow creatures are more intelligent than we think they are, and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-06 00:00:00 UTC ]
More news stories like this


iBooks Bestsellers: 'Girl on the Train' Returns

Paula Hawkins made her triumphant return to the iBooks U.S. bestsellers list for the week that ended April 24, with 'The Girl on the Train' taking the #2 slot in the wake of the release of the first trailer for its film adaptation last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-27 00:00:00 UTC ]
More news stories like this


Barry Crump's ex wants credit for book that sparked Hunt for the Wilderpeople

Barry Crump's fourth wife says she wrote the outline of the bestselling book on which the film Hunt for the Wilderpeople is based, and she wants credit. Continue reading at Stuff

[ Stuff | 2016-04-02 00:00:00 UTC ]
More news stories like this


Julia Roberts to produce Coben adaptation

Julia Roberts is set to produce and star in a film adaptation of Harlan Coben’s latest thriller Fool Me Once, according to Deadline. Continue reading at The Bookseller

[ The Bookseller | 2016-03-31 00:00:00 UTC ]
More news stories like this