Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt portraying Beane in the film adaptation. Beane's analytics methods, which... Continue reading at 'AdWeek'

[ AdWeek | 2021-11-01 21:30:00 UTC ]

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Mad Men to Flowers in the Attic

Mad Men actress cast in film adaptation of the controversial best selling book Flowers in the Attic. Continue reading at BBC News

[ BBC News | 2013-08-15 00:00:00 UTC ]
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Third week at the top for Casual Vacancy

J K Rowling's The Casual Vacancy (Sphere) remains the bestselling book in the UK, topping the... Continue reading at The Bookseller

[ The Bookseller | 2013-08-13 00:00:00 UTC ]
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J K Rowling's Casual Vacancy tops charts for a second week

J K Rowling's The Casual Vacancy (Sphere) remains the bestselling book in the UK, with her... Continue reading at The Bookseller

[ The Bookseller | 2013-08-06 00:00:00 UTC ]
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Disney developing Artemis Fowl film

The Walt Disney Studios is developing a film adaptation of the first two novels in Eoin Colfer... Continue reading at The Bookseller

[ The Bookseller | 2013-07-30 00:00:00 UTC ]
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'Wild' movie adaptation secures a movie studio

The film adaptation of Cheryl Strayed's memoir 'Wild' will be brought to the big screen by Fox Searchlight Pictures. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-19 00:00:00 UTC ]
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Inferno film release due in 2015

Tom Hanks is expected to reprise his role as Robert Langdon in the film adaptation of Dan Brown... Continue reading at The Bookseller

[ The Bookseller | 2013-07-17 00:00:00 UTC ]
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Grisham tops chart in strong week for Hodder

John Grisham's The Racketeer (Hodder) was comfortably the bestselling book in the UK last... Continue reading at The Bookseller

[ The Bookseller | 2013-07-16 00:00:00 UTC ]
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E L James still top with Fifty Shades Freed

Fifty Shades of Grey's reign as the bestselling book in the UK has come to an end for now,... Continue reading at The Bookseller

[ The Bookseller | 2012-08-30 00:00:00 UTC ]
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'Fifty Shades of Grey' is bestselling book ever in Britain

'Fifty Shades of Grey' has passed the 'Harry Potter' books and 'The Da Vinci Code' to become the country's bestselling book. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-08-10 00:00:00 UTC ]
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E L James tops chart for third consecutive week

E L James' Fifty Shades of Grey was once again the bestselling book in the UK last week, and... Continue reading at The Bookseller

[ The Bookseller | 2012-05-10 00:00:00 UTC ]
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War Horse UK's bestselling book for second week

Michael Morpurgo’s War Horse (Egmont) was once again the bestselling book in the UK last... Continue reading at The Bookseller

[ The Bookseller | 2012-01-25 00:00:00 UTC ]
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War Horse UK's bestselling book

Michael Morpurgo's War Horse (Egmont) was comfortably the bestselling book in the UK last... Continue reading at The Bookseller

[ The Bookseller | 2012-01-17 00:00:00 UTC ]
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Guinness tops charts in another weak week

Written By: Philip Stone Publication Date: Wed, 09/11/2011 - 09:53 The latest edition of fact compendium Guinness World Records was the bestselling book in another slow week for the book trade. Sales of Guinness World Records 2012 rose 26% week-on-week, to 27,360 copies sold, but overall book... Continue reading at The Bookseller

[ The Bookseller | 2011-11-09 00:00:00 UTC ]
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Jobs biog sells 379,000 copies Stateside

Written By: Philip Stone Publication Date: Wed, 02/11/2011 - 14:00 Walter Isaacson's biography of Apple co-founder Steve Jobs sold 379,000 copies in the US in its first week on bookshop shelves, BookScan US data has revealed. The $35 publication, published by Simon & Schuster in the US,... Continue reading at The Bookseller

[ The Bookseller | 2011-11-02 00:00:00 UTC ]
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Jobs biography sells 379,000 Stateside

Written By: Philip Stone Publication Date: Wed, 02/11/2011 - 14:00 Walter Isaacson's biography of Apple co-founder Steve Jobs sold 379,000 copies in the US in it first week on bookshops shelves, BookScan US data has revealed. The $35 publication, published by Simon & Schuster in the US,... Continue reading at The Bookseller

[ The Bookseller | 2011-11-02 00:00:00 UTC ]
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Pratchett retains pole as Barnes bags Booker boost

Written By: Philip Stone Publication Date: Tue, 25/10/2011 - 15:51 Terry Pratchett's Snuff (Doubleday) was narrowly the bestselling book in the UK last week, outselling Martina Cole's 18th novel, The Faithless (Headline), by just 768 copies. Snuff, which last week became the fastest-selling... Continue reading at The Bookseller

[ The Bookseller | 2011-10-25 00:00:00 UTC ]
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One Day top as new releases fail to boost market

Written By: Philip Stone Publication Date: Tue, 06/09/2011 - 16:04 David Nicholls' One Day (Hodder) remains comfortably the bestselling book in the UK. The novel, which currently tops the Amazon, Apple and Waterstone's ebook charts, sold 83,050 physical copies of its original and tie-in... Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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One Day sells 60,000 copies in seven

Written By: Philip Stone Publication Date: Tue, 23/08/2011 - 15:22 David Nicholls' One Day (Hodder), the adaptation of which hits cinemas later this week, was comfortably the bestselling book at UK booksellers last week. The novel, first published in 2009, sold 60,410 copies across all printed... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
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Child's play for Lee as he tops charts

Written By: Philip Stone Publication Date: Wed, 10/08/2011 - 09:08 Lee Child's 15th Jack Reacher thriller, Worth Dying For (Bantam), was the bestselling book in the UK last week, scoring impressive sales of 32,275 copies in just three days upon its release on Thursday. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-10 00:00:00 UTC ]
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Mini-Shopaholic grabs top slot

Written By: Philip Stone Publication Date: Tue, 02/08/2011 - 15:53 Sophie Kinsella’s sixth Shopaholic instalment, Mini Shopaholic (Black Swan), was comfortably the bestselling book in the UK last week, earning the novelist her ninth Official UK Top 50 number one. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-02 00:00:00 UTC ]
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