Darden Media Group buys Maxim magazine

Alpha Media has sold Maxim magazine to an affiliate of Darden Media Group that is planning to distribute Maxim's content across TV, radio and music platforms, the company said Thursday evening. Terms of the deal were not disclosed.Calls to Darden Media Group were not immediately returned Thursday night, but in an interview with The Wall Street Journal, Chairman Calvin Darden said he plans to introduce a Maxim-branded TV channel and music label."Although the publishing industry has seen seismic shifts over the past several years, the opportunities to create powerful, transmedia brands that engage consumers and advertisers on multiple platforms is significantly on the rise," said Mr. Darden in a press release. "Darden Media Group has an extremely optimistic vision of the future of media, and we are looking forward to building a property that sets the gold-standard for integrated media in the 21st century."Maxim had been on the block since March, though a sale effort had been in the works since Cerberus Capital Partners took over the company in 2009. There were at least 10 other bidders for the magazine, a person close to the negotiations said. Bloomberg reported in July that bids were about $30 million.Founder Felix Dennis sold the U.S. edition of Maxim, along with Blender and Stuff magazines, to investors led by Quadrangle Capital Partners for about $250 million in August 2007. Facing economic headwinds affecting the magazine industry, they shuttered Stuff immediately and... Continue reading at 'Crains New York'

[ Crains New York | 2013-09-13 00:00:00 UTC ]
News tagged with: #ad pages #paid circulation

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Best Buy and CNET Are Combining Their Ad Inventory

Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek

[ AdWeek | 2024-04-25 12:00:00 UTC ]
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Actress Viola Davis Launches JVL Media

Davis, her husband Julius Tennon, and publisher Lavaille Lavette are launching JVL Media, a new publisher and packager focused on diverse and underrepresented voices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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Carrie Bloxson Promoted at Hachette Book Group, Hachette UK

The v-p and chief diversity officer at Hachette Book Group has been promoted to senior v-p of culture and diversity, equity, and inclusion at both HBG and Hachette UK, effective immediately. She will report to HBG and HUK CEO David Shelley. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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Barry Diller Bets on Media Veterans to Turn Around The Daily Beast

The former Disney executive Ben Sherwood and Joanna Coles, the former Hearst content chief, are being given a minority stake in the digital tabloid. Continue reading at The New York Times

[ The New York Times | 2024-04-15 13:00:12 UTC ]
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Meta ‘discussed buying publisher Simon & Schuster to train AI’

Audio shared with the New York Times appears to record executives discussing purchase of the US books giant to feed into its large language modelsStaff at technology company Meta discussed buying publishing house Simon & Schuster last year in order to procure books to train the company’s... Continue reading at The Guardian

[ The Guardian | 2024-04-09 15:36:14 UTC ]
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How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business 

Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday

[ Digiday | 2024-03-27 04:01:00 UTC ]
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Why media companies are still hybrid, four years since the pandemic started

Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Continue reading at Digiday

[ Digiday | 2024-03-22 04:01:00 UTC ]
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How Chinese science fiction went from underground magazines to a Netflix blockbuster

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[ ABC News | 2024-02-29 02:54:58 UTC ]
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Sales Fell 6.8% at Hachette Book Group in 2023

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[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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U.K. Publishing Spotlight: For Watkins Media, No Niche Is Too Small

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[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
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Zibby Media Invests in Events—With a Touch of Glam

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[ Publishers Weekly | 2024-02-06 05:00:00 UTC ]
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