Darden Media Group buys Maxim magazine

Alpha Media has sold Maxim magazine to an affiliate of Darden Media Group that is planning to distribute Maxim's content across TV, radio and music platforms, the company said Thursday evening. Terms of the deal were not disclosed.Calls to Darden Media Group were not immediately returned Thursday night, but in an interview with The Wall Street Journal, Chairman Calvin Darden said he plans to introduce a Maxim-branded TV channel and music label."Although the publishing industry has seen seismic shifts over the past several years, the opportunities to create powerful, transmedia brands that engage consumers and advertisers on multiple platforms is significantly on the rise," said Mr. Darden in a press release. "Darden Media Group has an extremely optimistic vision of the future of media, and we are looking forward to building a property that sets the gold-standard for integrated media in the 21st century."Maxim had been on the block since March, though a sale effort had been in the works since Cerberus Capital Partners took over the company in 2009. There were at least 10 other bidders for the magazine, a person close to the negotiations said. Bloomberg reported in July that bids were about $30 million.Founder Felix Dennis sold the U.S. edition of Maxim, along with Blender and Stuff magazines, to investors led by Quadrangle Capital Partners for about $250 million in August 2007. Facing economic headwinds affecting the magazine industry, they shuttered Stuff immediately and... Continue reading at 'Crains New York'

[ Crains New York | 2013-09-13 00:00:00 UTC ]
News tagged with: #ad pages #paid circulation

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Reuters Social Media Editor Joins Circa

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[ Folio Magazine | 2013-05-29 00:00:00 UTC ]
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HuffPo’s Andrew Losowsky Tweets about Social Media for Book Marketers

How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
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Newsweek 2.0: A New Model For Online Magazines

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[ Fast Company | 2013-05-22 00:00:00 UTC ]
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Century buys Washington DC-set crime novel

Century has acquired a crime novel set in 1990s Washington DC by US author Neely Tucker. Jack... Continue reading at The Bookseller

[ The Bookseller | 2013-05-17 00:00:00 UTC ]
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Free The Press Campaign Trying To Raise $660 Million To Buy Tribune Co.

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[ Editor & Publisher | 2013-05-16 00:00:00 UTC ]
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Bertelsmann sees group profit rise in first quarter

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[ The Bookseller | 2013-05-16 00:00:00 UTC ]
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Customers should have free choice over ebook buying, says EIBF

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[ The Bookseller | 2013-05-16 00:00:00 UTC ]
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Orion Children's buys middle-grade debut

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[ The Bookseller | 2013-05-14 00:00:00 UTC ]
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What would Microsoft buying Barnes & Noble's Nook business mean?

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[ The Christian Science Monitor | 2013-05-10 00:00:00 UTC ]
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Microsoft Mulling Nook Media LLC Purchase For $1 Billion

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[ Editor & Publisher | 2013-05-09 00:00:00 UTC ]
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Condé Nast scraps Easy Living magazine after eight years

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[ Media Week | 2013-05-09 00:00:00 UTC ]
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Microsoft may buy Barnes & Noble's Nook unit for $1 billion

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[ Los Angeles Times | 2013-05-09 00:00:00 UTC ]
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‘Inferno’ Heats Up Social Media

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[ Publishers Weekly | 2013-05-04 00:00:00 UTC ]
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[ Engadget | 2013-05-02 00:00:00 UTC ]
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Book Marketing Q&A with Scholastic’s Social Media Director, Morgan Baden

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[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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