Curious George Learns Fiscal Responsibility

The famous monkey is getting a digital makeover and learning some important life lessons. After more than 70 years, Curious George is getting a reboot and entering the digital realm. Houghton Mifflin Harcourt, which publishes stories about the beloved, if often exasperating, monkey, is launching a series of apps and ebooks, and a new website geared toward engaging iPad-savvy kiddies. “It’s a challenge to take something with the word “classic” associated with it and make it relevant to today’s market place,” says Cheryl Toto, the company’s senior vice president of content and product Innovation. “You may not see an iPhone [in the new digital space], but it is a modern world that George lives in.”Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2013-04-03 00:00:00 UTC ]
News tagged with: #digital realm #cheryl toto #product innovation #digital space #modern world

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